---
title: "Sandpits: Which brands are most popular in search?"
description: "Compare the sandpits people buy. Share of Search among Little Tikes, Step2, TP Toys, Chad Valley, Plum and KidKraft, the sandpits Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sandpits"
publisher: "Brandwave"
---

# Sandpits: Which brands are most popular in search?

Compare the sandpits people buy. Share of Search among Little Tikes, Step2, TP Toys, Chad Valley, Plum and KidKraft, the sandpits Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sandpits
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Little Tikes, 67.9%

## Which brand is most popular in search among sandpits worldwide?

- In August 2026, Little Tikes was the most searched among sandpits worldwide, with an estimated 135K branded searches and 67.9% estimated Share of Search within this set.
- Step2 is in 2nd place, 43 percentage points behind at 24.9% Share of Search.
- Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among sandpits worldwide decreased from 72.7% to 67.9%.
- Across the 11 months ending August 2026, Step2’s estimated Share of Search among sandpits worldwide increased from 21.8% to 24.9%.
- Across the 11 months ending August 2026, TP Toys’ estimated Share of Search among sandpits worldwide increased from 1.6% to 2.7%.
- Across the 11 months ending August 2026, Plum’s estimated Share of Search among sandpits worldwide increased from 1.6% to 2.2%.
- Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among sandpits worldwide peaked at 75.2% in December 2025 and was lowest at 60.8% in April 2026.
- Across the 11 months ending August 2026, Step2’s estimated Share of Search among sandpits worldwide peaked at 27.3% in April 2026 and was lowest at 18.5% in December 2025.
- Across the 11 months ending August 2026, TP Toys’ estimated Share of Search among sandpits worldwide peaked at 5.5% in April 2026 and was lowest at 1.6% in October 2025.
- Across the 11 months ending August 2026, Chad Valley’s estimated Share of Search among sandpits worldwide peaked at 3% in December 2025 and was lowest at 1.8% in March 2026.
- Across the 11 months ending August 2026, Plum’s estimated Share of Search among sandpits worldwide peaked at 4.5% in April 2026 and was lowest at 1.6% in October 2025.
- Across the 11 months ending August 2026, TP Toys rose from 5th to 3rd among sandpits worldwide.
- Across the 11 months ending August 2026, Chad Valley fell from 3rd to 4th among sandpits worldwide.
- Across the 11 months ending August 2026, Plum fell from 4th to 5th among sandpits worldwide.
- Across the 11 months ending August 2026, KidKraft held steady: its estimated Share of Search among sandpits worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Little Tikes vs Step2: compare search popularity](/demand/global-en/compare/little-tikes-vs-step2): 67.9% against 24.9% Share of Search.
- [Little Tikes vs TP Toys: compare search popularity](/demand/global-en/compare/little-tikes-vs-tp-toys): 67.9% against 2.7% Share of Search.
- [Little Tikes vs Chad Valley: compare search popularity](/demand/global-en/compare/chad-valley-vs-little-tikes): 67.9% against 2.2% Share of Search.
- [Little Tikes vs Plum: compare search popularity](/demand/global-en/compare/little-tikes-vs-plum): 67.9% against 2.2% Share of Search.
- [Step2 vs TP Toys: compare search popularity](/demand/global-en/compare/step2-vs-tp-toys): 24.9% against 2.7% Share of Search.
- [Step2 vs Chad Valley: compare search popularity](/demand/global-en/compare/chad-valley-vs-step2): 24.9% against 2.2% Share of Search.
- [Step2 vs Plum: compare search popularity](/demand/global-en/compare/plum-vs-step2): 24.9% against 2.2% Share of Search.
- [TP Toys vs Chad Valley: compare search popularity](/demand/global-en/compare/chad-valley-vs-tp-toys): 2.7% against 2.2% Share of Search.
- [TP Toys vs Plum: compare search popularity](/demand/global-en/compare/plum-vs-tp-toys): 2.7% against 2.2% Share of Search.
- [Chad Valley vs Plum: compare search popularity](/demand/global-en/compare/chad-valley-vs-plum): 2.2% Share of Search each.

## How did search popularity change for sandpits worldwide in August 2026?

- In August 2026, Little Tikes gained estimated Share of Search among sandpits worldwide, from 66.3% to 67.9%.
- In August 2026, Step2 gained estimated Share of Search among sandpits worldwide, from 24.3% to 24.9%.
- In August 2026, TP Toys lost estimated Share of Search among sandpits worldwide, from 4% to 2.7%.
- In August 2026, Plum lost estimated Share of Search among sandpits worldwide, from 3.2% to 2.2%.
- In August 2026, Chad Valley rose from 5th to 4th among sandpits worldwide.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Little Tikes | 67.9% | 135K | 0.0% | Little Tikes |
| 2 | Step2 | 24.9% | 49.5K | 0.0% | Step2 |
| 3 | TP Toys | 2.7% | 5.4K | -33.3% | TP Toys |
| 4 | Chad Valley | 2.2% | 4.4K | 0.0% | Chad Valley |
| 5 | Plum | 2.2% | 4.4K | -33.3% | Plum Play |
| — | KidKraft | — | — | — | KidKraft |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Little Tikes | 135K | 72.7% | 1 |
| Oct 2025 | Step2 | 40.5K | 21.8% | 2 |
| Oct 2025 | Chad Valley | 4.4K | 2.4% | 3 |
| Oct 2025 | Plum | 2.9K | 1.6% | 4 |
| Oct 2025 | TP Toys | 2.9K | 1.6% | 5 |
| Oct 2025 | KidKraft | — | — | — |
| Nov 2025 | Little Tikes | 165K | 71.8% | 1 |
| Nov 2025 | Step2 | 49.5K | 21.5% | 2 |
| Nov 2025 | Chad Valley | 6.6K | 2.9% | 3 |
| Nov 2025 | Plum | 4.4K | 1.9% | 4 |
| Nov 2025 | TP Toys | 4.4K | 1.9% | 5 |
| Nov 2025 | KidKraft | — | — | — |
| Dec 2025 | Little Tikes | 165K | 75.2% | 1 |
| Dec 2025 | Step2 | 40.5K | 18.5% | 2 |
| Dec 2025 | Chad Valley | 6.6K | 3% | 3 |
| Dec 2025 | Plum | 3.6K | 1.6% | 4 |
| Dec 2025 | TP Toys | 3.6K | 1.6% | 5 |
| Dec 2025 | KidKraft | — | — | — |
| Jan 2026 | Little Tikes | 110K | 71.8% | 1 |
| Jan 2026 | Step2 | 33.1K | 21.6% | 2 |
| Jan 2026 | Chad Valley | 3.6K | 2.3% | 3 |
| Jan 2026 | TP Toys | 3.6K | 2.3% | 4 |
| Jan 2026 | Plum | 2.9K | 1.9% | 5 |
| Jan 2026 | KidKraft | — | — | — |
| Feb 2026 | Little Tikes | 110K | 71.4% | 1 |
| Feb 2026 | Step2 | 33.1K | 21.5% | 2 |
| Feb 2026 | TP Toys | 4.4K | 2.9% | 3 |
| Feb 2026 | Chad Valley | 3.6K | 2.3% | 4 |
| Feb 2026 | Plum | 2.9K | 1.9% | 5 |
| Feb 2026 | KidKraft | — | — | — |
| Mar 2026 | Little Tikes | 135K | 66% | 1 |
| Mar 2026 | Step2 | 49.5K | 24.2% | 2 |
| Mar 2026 | TP Toys | 9.9K | 4.8% | 3 |
| Mar 2026 | Plum | 6.6K | 3.2% | 4 |
| Mar 2026 | Chad Valley | 3.6K | 1.8% | 5 |
| Mar 2026 | KidKraft | — | — | — |
| Apr 2026 | Little Tikes | 135K | 60.8% | 1 |
| Apr 2026 | Step2 | 60.5K | 27.3% | 2 |
| Apr 2026 | TP Toys | 12.1K | 5.5% | 3 |
| Apr 2026 | Plum | 9.9K | 4.5% | 4 |
| Apr 2026 | Chad Valley | 4.4K | 2% | 5 |
| Apr 2026 | KidKraft | — | — | — |
| May 2026 | Little Tikes | 165K | 66.6% | 1 |
| May 2026 | Step2 | 60.5K | 24.4% | 2 |
| May 2026 | TP Toys | 9.9K | 4% | 3 |
| May 2026 | Plum | 8.1K | 3.3% | 4 |
| May 2026 | Chad Valley | 4.4K | 1.8% | 5 |
| May 2026 | KidKraft | — | — | — |
| Jun 2026 | Little Tikes | 135K | 66.6% | 1 |
| Jun 2026 | Step2 | 49.5K | 24.4% | 2 |
| Jun 2026 | TP Toys | 8.1K | 4% | 3 |
| Jun 2026 | Plum | 6.6K | 3.3% | 4 |
| Jun 2026 | Chad Valley | 3.6K | 1.8% | 5 |
| Jun 2026 | KidKraft | — | — | — |
| Jul 2026 | Little Tikes | 135K | 66.3% | 1 |
| Jul 2026 | Step2 | 49.5K | 24.3% | 2 |
| Jul 2026 | TP Toys | 8.1K | 4% | 3 |
| Jul 2026 | Plum | 6.6K | 3.2% | 4 |
| Jul 2026 | Chad Valley | 4.4K | 2.2% | 5 |
| Jul 2026 | KidKraft | — | — | — |
| Aug 2026 | Little Tikes | 135K | 67.9% | 1 |
| Aug 2026 | Step2 | 49.5K | 24.9% | 2 |
| Aug 2026 | TP Toys | 5.4K | 2.7% | 3 |
| Aug 2026 | Chad Valley | 4.4K | 2.2% | 4 |
| Aug 2026 | Plum | 4.4K | 2.2% | 5 |
| Aug 2026 | KidKraft | — | — | — |
| Sep 2026 | Chad Valley | — | — | — |
| Sep 2026 | KidKraft | — | — | — |
| Sep 2026 | Little Tikes | — | — | — |
| Sep 2026 | Plum | — | — | — |
| Sep 2026 | Step2 | — | — | — |
| Sep 2026 | TP Toys | — | — | — |

## What is being compared

- **Chad Valley**: Measured on the search term “chad valley”.
- **KidKraft**: Measured on the search term “kid kraft”.
- **Little Tikes**: Measured on the search term “little tikes”.
- **Plum**: Measured on the search term “plum play”.
- **Step2**: Measured on the search term “step2”.
- **TP Toys**: Measured on the search term “tp toys”.

- [Chad Valley](/demand/global-en/brands/chad-valley)
- [KidKraft](/demand/global-en/brands/kidkraft)
- [Little Tikes](/demand/global-en/brands/little-tikes)
- [Plum](/demand/global-en/brands/plum)
- [Step2](/demand/global-en/brands/step2)
- [TP Toys](/demand/global-en/brands/tp-toys)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sandpits worldwide?

In August 2026, Little Tikes was the most searched among sandpits worldwide, with an estimated 135K branded searches and 67.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sandpits: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/sandpits

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sandpits. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.