--- title: "Sandpaper brands: Which are searched most?" description: "Compare the sandpaper brands people buy. Share of Search among Diablo, Festool and Mirka, the sandpaper brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sandpaper-brands" publisher: "Brandwave" --- # Sandpaper brands: Which are searched most? Compare the sandpaper brands people buy. Share of Search among Diablo, Festool and Mirka, the sandpaper brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Sandpaper brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Diablo, 70.7% ## Which brand is most popular in search among sandpaper brands worldwide? - In September 2026, Diablo was the most searched among sandpaper brands worldwide, with an estimated 673K branded searches and 70.7% estimated Share of Search within this set. - Festool is in 2nd place, 44.8 percentage points behind at 25.8% Share of Search. - Across the 12 months ending September 2026, Diablo’s estimated Share of Search among sandpaper brands worldwide increased from 56.9% to 70.7%. - Across the 12 months ending September 2026, Festool’s estimated Share of Search among sandpaper brands worldwide decreased from 38% to 25.8%. - Across the 12 months ending September 2026, Mirka’s estimated Share of Search among sandpaper brands worldwide decreased from 5.1% to 3.5%. - Across the 12 months ending September 2026, Diablo’s estimated Share of Search among sandpaper brands worldwide peaked at 70.7% in December 2025 and was lowest at 56.9% in October 2025. - Across the 12 months ending September 2026, Festool’s estimated Share of Search among sandpaper brands worldwide peaked at 38% in October 2025 and was lowest at 25.8% in December 2025. - Across the 12 months ending September 2026, Mirka’s estimated Share of Search among sandpaper brands worldwide peaked at 5.1% in October 2025 and was lowest at 3.5% in December 2025. ## Compare search popularity between leading brands - [Diablo vs Festool: compare search popularity](/demand/global-en/compare/diablo-vs-festool): 70.7% against 25.8% Share of Search. - [Diablo vs Mirka: compare search popularity](/demand/global-en/compare/diablo-vs-mirka): 70.7% against 3.5% Share of Search. - [Festool vs Mirka: compare search popularity](/demand/global-en/compare/festool-vs-mirka): 25.8% against 3.5% Share of Search. ## How did search popularity change for sandpaper brands worldwide in September 2026? - In September 2026, Diablo gained estimated Share of Search among sandpaper brands worldwide, from 65.8% to 70.7%. - In September 2026, Festool lost estimated Share of Search among sandpaper brands worldwide, from 29.4% to 25.8%. - In September 2026, Mirka lost estimated Share of Search among sandpaper brands worldwide, from 4.8% to 3.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Diablo | 70.7% | 673K | +49.6% | Diablo | | 2 | Festool | 25.8% | 246K | +22.4% | Festool | | 3 | Mirka | 3.5% | 33.1K | 0.0% | Mirka | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Diablo | 450K | 56.9% | 1 | | Oct 2025 | Festool | 301K | 38% | 2 | | Oct 2025 | Mirka | 40.5K | 5.1% | 3 | | Nov 2025 | Diablo | 450K | 56.9% | 1 | | Nov 2025 | Festool | 301K | 38% | 2 | | Nov 2025 | Mirka | 40.5K | 5.1% | 3 | | Dec 2025 | Diablo | 673K | 70.7% | 1 | | Dec 2025 | Festool | 246K | 25.8% | 2 | | Dec 2025 | Mirka | 33.1K | 3.5% | 3 | | Jan 2026 | Diablo | 550K | 65.8% | 1 | | Jan 2026 | Festool | 246K | 29.4% | 2 | | Jan 2026 | Mirka | 40.5K | 4.8% | 3 | | Feb 2026 | Diablo | 550K | 65.8% | 1 | | Feb 2026 | Festool | 246K | 29.4% | 2 | | Feb 2026 | Mirka | 40.5K | 4.8% | 3 | | Mar 2026 | Diablo | 450K | 56.9% | 1 | | Mar 2026 | Festool | 301K | 38% | 2 | | Mar 2026 | Mirka | 40.5K | 5.1% | 3 | | Apr 2026 | Diablo | 550K | 65.8% | 1 | | Apr 2026 | Festool | 246K | 29.4% | 2 | | Apr 2026 | Mirka | 40.5K | 4.8% | 3 | | May 2026 | Diablo | 673K | 70.7% | 1 | | May 2026 | Festool | 246K | 25.8% | 2 | | May 2026 | Mirka | 33.1K | 3.5% | 3 | | Jun 2026 | Diablo | 450K | 61.7% | 1 | | Jun 2026 | Festool | 246K | 33.7% | 2 | | Jun 2026 | Mirka | 33.1K | 4.5% | 3 | | Jul 2026 | Diablo | 450K | 65.8% | 1 | | Jul 2026 | Festool | 201K | 29.4% | 2 | | Jul 2026 | Mirka | 33.1K | 4.8% | 3 | | Aug 2026 | Diablo | 450K | 65.8% | 1 | | Aug 2026 | Festool | 201K | 29.4% | 2 | | Aug 2026 | Mirka | 33.1K | 4.8% | 3 | | Sep 2026 | Diablo | 673K | 70.7% | 1 | | Sep 2026 | Festool | 246K | 25.8% | 2 | | Sep 2026 | Mirka | 33.1K | 3.5% | 3 | ## What is being compared - **Diablo**: Measured on the search term “diablo”. - **Festool**: Measured on the search term “festool”. - **Mirka**: Measured on the search term “mirka”. - [Diablo](/demand/global-en/brands/diablo) - [Festool](/demand/global-en/brands/festool) - [Mirka](/demand/global-en/brands/mirka) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among sandpaper brands worldwide? In September 2026, Diablo was the most searched among sandpaper brands worldwide, with an estimated 673K branded searches and 70.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Sandpaper brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/sandpaper-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sandpaper-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.