---
title: "Sanding sponge brands: Which are searched most?"
description: "Compare the sanding sponge brands people buy. Share of Search among Diablo, Festool, Mirka and Norton Abrasives, the sanding sponge brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sanding-sponge-brands"
publisher: "Brandwave"
---

# Sanding sponge brands: Which are searched most?

Compare the sanding sponge brands people buy. Share of Search among Diablo, Festool, Mirka and Norton Abrasives, the sanding sponge brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sanding sponge brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Diablo, 70%

## Which brand is most popular in search among sanding sponge brands worldwide?

- In September 2026, Diablo was the most searched among sanding sponge brands worldwide, with an estimated 673K branded searches and 70% estimated Share of Search within this set.
- Festool is in 2nd place, 44.4 percentage points behind at 25.6% Share of Search.
- Across the 12 months ending September 2026, Diablo’s estimated Share of Search among sanding sponge brands worldwide increased from 56.2% to 70%.
- Across the 12 months ending September 2026, Festool’s estimated Share of Search among sanding sponge brands worldwide decreased from 37.6% to 25.6%.
- Across the 12 months ending September 2026, Mirka’s estimated Share of Search among sanding sponge brands worldwide decreased from 5.1% to 3.4%.
- Across the 12 months ending September 2026, Diablo’s estimated Share of Search among sanding sponge brands worldwide peaked at 70.1% in December 2025 and was lowest at 56.1% in March 2026.
- Across the 12 months ending September 2026, Festool’s estimated Share of Search among sanding sponge brands worldwide peaked at 37.7% in November 2025 and was lowest at 25.5% in May 2026.
- Across the 12 months ending September 2026, Mirka’s estimated Share of Search among sanding sponge brands worldwide peaked at 5.1% in November 2025 and was lowest at 3.4% in May 2026.
- Across the 12 months ending September 2026, Norton Abrasives held steady: its estimated Share of Search among sanding sponge brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Diablo vs Festool: compare search popularity](/demand/global-en/compare/diablo-vs-festool): 70% against 25.6% Share of Search.
- [Diablo vs Mirka: compare search popularity](/demand/global-en/compare/diablo-vs-mirka): 70% against 3.4% Share of Search.
- [Festool vs Mirka: compare search popularity](/demand/global-en/compare/festool-vs-mirka): 25.6% against 3.4% Share of Search.

## How did search popularity change for sanding sponge brands worldwide in September 2026?

- In September 2026, Diablo gained estimated Share of Search among sanding sponge brands worldwide, from 64.8% to 70%.
- In September 2026, Festool lost estimated Share of Search among sanding sponge brands worldwide, from 29% to 25.6%.
- In September 2026, Mirka lost estimated Share of Search among sanding sponge brands worldwide, from 4.8% to 3.4%.
- In September 2026, Norton Abrasives lost estimated Share of Search among sanding sponge brands worldwide, from 1.5% to 0.94%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Diablo | 70% | 673K | +49.6% | Diablo |
| 2 | Festool | 25.6% | 246K | +22.4% | Festool |
| 3 | Mirka | 3.4% | 33.1K | 0.0% | Mirka |
| 4 | Norton Abrasives | 0.94% | 9K | -10.9% | Saint-Gobain Abrasives |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Diablo | 450K | 56.2% | 1 |
| Oct 2025 | Festool | 301K | 37.6% | 2 |
| Oct 2025 | Mirka | 40.5K | 5.1% | 3 |
| Oct 2025 | Norton Abrasives | 9K | 1.1% | 4 |
| Nov 2025 | Diablo | 450K | 56.3% | 1 |
| Nov 2025 | Festool | 301K | 37.7% | 2 |
| Nov 2025 | Mirka | 40.5K | 5.1% | 3 |
| Nov 2025 | Norton Abrasives | 7.9K | 0.99% | 4 |
| Dec 2025 | Diablo | 673K | 70.1% | 1 |
| Dec 2025 | Festool | 246K | 25.6% | 2 |
| Dec 2025 | Mirka | 33.1K | 3.4% | 3 |
| Dec 2025 | Norton Abrasives | 8K | 0.83% | 4 |
| Jan 2026 | Diablo | 550K | 65% | 1 |
| Jan 2026 | Festool | 246K | 29.1% | 2 |
| Jan 2026 | Mirka | 40.5K | 4.8% | 3 |
| Jan 2026 | Norton Abrasives | 9.2K | 1.1% | 4 |
| Feb 2026 | Diablo | 550K | 65.1% | 1 |
| Feb 2026 | Festool | 246K | 29.1% | 2 |
| Feb 2026 | Mirka | 40.5K | 4.8% | 3 |
| Feb 2026 | Norton Abrasives | 8.8K | 1% | 4 |
| Mar 2026 | Diablo | 450K | 56.1% | 1 |
| Mar 2026 | Festool | 301K | 37.6% | 2 |
| Mar 2026 | Mirka | 40.5K | 5.1% | 3 |
| Mar 2026 | Norton Abrasives | 10K | 1.2% | 4 |
| Apr 2026 | Diablo | 550K | 65% | 1 |
| Apr 2026 | Festool | 246K | 29.1% | 2 |
| Apr 2026 | Mirka | 40.5K | 4.8% | 3 |
| Apr 2026 | Norton Abrasives | 9.1K | 1.1% | 4 |
| May 2026 | Diablo | 673K | 69.8% | 1 |
| May 2026 | Festool | 246K | 25.5% | 2 |
| May 2026 | Mirka | 33.1K | 3.4% | 3 |
| May 2026 | Norton Abrasives | 11.8K | 1.2% | 4 |
| Jun 2026 | Diablo | 450K | 60.8% | 1 |
| Jun 2026 | Festool | 246K | 33.2% | 2 |
| Jun 2026 | Mirka | 33.1K | 4.5% | 3 |
| Jun 2026 | Norton Abrasives | 10.9K | 1.5% | 4 |
| Jul 2026 | Diablo | 450K | 64.8% | 1 |
| Jul 2026 | Festool | 201K | 29% | 2 |
| Jul 2026 | Mirka | 33.1K | 4.8% | 3 |
| Jul 2026 | Norton Abrasives | 10.2K | 1.5% | 4 |
| Aug 2026 | Diablo | 450K | 64.8% | 1 |
| Aug 2026 | Festool | 201K | 29% | 2 |
| Aug 2026 | Mirka | 33.1K | 4.8% | 3 |
| Aug 2026 | Norton Abrasives | 10.1K | 1.5% | 4 |
| Sep 2026 | Diablo | 673K | 70% | 1 |
| Sep 2026 | Festool | 246K | 25.6% | 2 |
| Sep 2026 | Mirka | 33.1K | 3.4% | 3 |
| Sep 2026 | Norton Abrasives | 9K | 0.94% | 4 |

## What is being compared

- **Diablo**: Measured on the search term “diablo”.
- **Festool**: Measured on the search term “festool”.
- **Mirka**: Measured on the search term “mirka”.
- **Norton Abrasives**: Measured on the search terms “norton abrasives”, “norton flap disc”, “norton grinding disc”, “norton sandpaper” and “norton whetstone”, summed into one figure.

- [Diablo](/demand/global-en/brands/diablo)
- [Festool](/demand/global-en/brands/festool)
- [Mirka](/demand/global-en/brands/mirka)
- [Norton Abrasives](/demand/global-en/brands/norton-abrasives)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sanding sponge brands worldwide?

In September 2026, Diablo was the most searched among sanding sponge brands worldwide, with an estimated 673K branded searches and 70% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sanding sponge brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/sanding-sponge-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sanding-sponge-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.