--- title: "3M vs Festool: Which is searched more?" description: "Is 3M or Festool more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sanding block brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sanding-block-brands/compare/3m-vs-festool" publisher: "Brandwave" --- # 3M vs Festool: Which is searched more? Is 3M or Festool more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sanding block brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 3M and Festool - **Competitive set**: Sanding block brands - **Market**: Global - **Month measured**: Sep 2026 - **3M Share of Search**: 31.9% - **Festool Share of Search**: 17.4% ## Is 3M or Festool more popular in search? - In September 2026, 3M had more branded searches than Festool among sanding block brands worldwide. 3M had about 450,000 branded searches, while Festool had 246,000. 3M made up 31.9% of all sanding block brand searches we track, and Festool accounted for 17.4%. - 3M was ahead of Festool in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, 3M’s share of searches among sanding block brands worldwide moved from 36.1% to 31.9%, and its estimated monthly branded searches held steady at 450K. - Across the 12 months ending September 2026, Festool’s share of searches among sanding block brands worldwide moved from 24.1% to 17.4%, and its estimated monthly branded searches moved from 301K to 246K. ## Top sanding block brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, 3M was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Festool was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. 3M was listed before Festool in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | 3M | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Dura-Block | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Mirka | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Diablo | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Festool | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about sanding block brands - Asked ChatGPT "Which sanding block brand should I buy?": 1. 3M, 2. Dura-Block - Asked ChatGPT "What are the best sanding block brands?": 1. 3M, 2. Mirka, 3. Dura-Block, 4. Festool - Asked ChatGPT "What's the best sanding block brand for hand sanding?": 1. 3M, 2. Diablo, 3. Dura-Block, 4. Mirka - Searched Google, AI Overview "sanding block for wood": named none of the brands we track - Searched Google, AI Overview "hand sanding block": 1. Diablo Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sanding block brands worldwide in September 2026? - In September 2026, Diablo overtook 3M to become the leader among sanding block brands worldwide, with 47.7% of the searches. - In September 2026, Festool gained share of searches among sanding block brands worldwide, from 16.2% to 17.4%. - In September 2026, 3M lost share of searches among sanding block brands worldwide, from 44.3% to 31.9%. ## Month by month | Month | 3M estimated searches | 3M Share of Search | 3M rank | Festool estimated searches | Festool Share of Search | Festool rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 36.1% | 1 | 301K | 24.1% | 3 | | Nov 2025 | 450K | 36.1% | 1 | 301K | 24.1% | 3 | | Dec 2025 | 450K | 32% | 2 | 246K | 17.5% | 3 | | Jan 2026 | 450K | 34.8% | 2 | 246K | 19% | 3 | | Feb 2026 | 450K | 34.8% | 2 | 246K | 19% | 3 | | Mar 2026 | 450K | 36.1% | 1 | 301K | 24.1% | 3 | | Apr 2026 | 450K | 34.8% | 2 | 246K | 19% | 3 | | May 2026 | 450K | 31.9% | 2 | 246K | 17.5% | 3 | | Jun 2026 | 450K | 38% | 1 | 246K | 20.7% | 3 | | Jul 2026 | 450K | 39.4% | 1 | 201K | 17.6% | 3 | | Aug 2026 | 550K | 44.3% | 1 | 201K | 16.2% | 3 | | Sep 2026 | 450K | 31.9% | 2 | 246K | 17.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using 3M’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **3M**: Measured on the search term “3m”. - **Festool**: Measured on the search term “festool”. - [3M profile](/demand/global-en/brands/3m) - [Festool profile](/demand/global-en/brands/festool) - [All sanding block brands worldwide](/demand/global-en/categories/sanding-block-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is 3M or Festool more popular in search? In September 2026, 3M had more branded searches than Festool among sanding block brands worldwide. 3M had about 450,000 branded searches, while Festool had 246,000. 3M made up 31.9% of all sanding block brand searches we track, and Festool accounted for 17.4%. ## Cite this page Brandwave. "3M vs Festool: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sanding-block-brands/compare/3m-vs-festool This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sanding-block-brands/compare/3m-vs-festool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.