--- title: "Sander brands: Which brands are most popular in search?" description: "Compare the sander brands people buy. Share of Search among Makita, DeWalt, Ryobi, Bosch and Festool, the sander brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sander-brands" publisher: "Brandwave" --- # Sander brands: Which brands are most popular in search? Compare the sander brands people buy. Share of Search among Makita, DeWalt, Ryobi, Bosch and Festool, the sander brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Sander brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Makita, 33.5% ## Which brand is most popular in search among sander brands worldwide? - In August 2026, Makita was the most searched among sander brands worldwide, with an estimated 823K branded searches and 33.5% estimated Share of Search within this set. - DeWalt is in 2nd place, 6.1 percentage points behind at 27.4% Share of Search. - Across the 11 months ending August 2026, Makita’s estimated Share of Search among sander brands worldwide decreased from 41.3% to 33.5%. - Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among sander brands worldwide increased from 22.8% to 27.4%. - Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among sander brands worldwide increased from 18.6% to 22.4%. - Across the 11 months ending August 2026, Bosch’s estimated Share of Search among sander brands worldwide increased from 7% to 8.4%. - Across the 11 months ending August 2026, Festool’s estimated Share of Search among sander brands worldwide decreased from 10.2% to 8.2%. - Across the 11 months ending August 2026, Makita’s estimated Share of Search among sander brands worldwide peaked at 41.3% in October 2025 and was lowest at 31.4% in July 2026. - Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among sander brands worldwide peaked at 29.5% in December 2025 and was lowest at 22.8% in October 2025. - Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among sander brands worldwide peaked at 26% in June 2026 and was lowest at 18.6% in October 2025. - Across the 11 months ending August 2026, Bosch’s estimated Share of Search among sander brands worldwide peaked at 8.4% in August 2026 and was lowest at 5.4% in November 2025. - Across the 11 months ending August 2026, Festool’s estimated Share of Search among sander brands worldwide peaked at 10.7% in March 2026 and was lowest at 8.2% in August 2026. - Across the 11 months ending August 2026, Bosch rose from 5th to 4th among sander brands worldwide. - Across the 11 months ending August 2026, Festool fell from 4th to 5th among sander brands worldwide. ## Compare search popularity between leading brands - [Makita vs DeWalt: compare search popularity](/demand/global-en/compare/dewalt-vs-makita): 33.5% against 27.4% Share of Search. - [Makita vs Ryobi: compare search popularity](/demand/global-en/compare/makita-vs-ryobi): 33.5% against 22.4% Share of Search. - [Makita vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-makita): 33.5% against 8.4% Share of Search. - [Makita vs Festool: compare search popularity](/demand/global-en/compare/festool-vs-makita): 33.5% against 8.2% Share of Search. - [DeWalt vs Ryobi: compare search popularity](/demand/global-en/compare/dewalt-vs-ryobi): 27.4% against 22.4% Share of Search. - [DeWalt vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-dewalt): 27.4% against 8.4% Share of Search. - [DeWalt vs Festool: compare search popularity](/demand/global-en/compare/dewalt-vs-festool): 27.4% against 8.2% Share of Search. - [Ryobi vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-ryobi): 22.4% against 8.4% Share of Search. - [Ryobi vs Festool: compare search popularity](/demand/global-en/compare/festool-vs-ryobi): 22.4% against 8.2% Share of Search. - [Bosch vs Festool: compare search popularity](/demand/global-en/compare/bosch-vs-festool): 8.4% against 8.2% Share of Search. ## How did search popularity change for sander brands worldwide in August 2026? - In August 2026, Makita gained estimated Share of Search among sander brands worldwide, from 31.4% to 33.5%. - In August 2026, DeWalt gained estimated Share of Search among sander brands worldwide, from 25.7% to 27.4%. - In August 2026, Ryobi lost estimated Share of Search among sander brands worldwide, from 25.7% to 22.4%. - In August 2026, Festool lost estimated Share of Search among sander brands worldwide, from 9.4% to 8.2%. - In August 2026, Bosch rose from 5th to 4th among sander brands worldwide. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Makita | 33.5% | 823K | +22.3% | Makita | | 2 | DeWalt | 27.4% | 673K | +22.4% | DeWalt | | 3 | Ryobi | 22.4% | 550K | 0.0% | Ryobi | | 4 | Bosch | 8.4% | 206K | +21.2% | Bosch | | 5 | Festool | 8.2% | 201K | 0.0% | Festool | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Makita | 1.2M | 41.3% | 1 | | Oct 2025 | DeWalt | 673K | 22.8% | 2 | | Oct 2025 | Ryobi | 550K | 18.6% | 3 | | Oct 2025 | Festool | 301K | 10.2% | 4 | | Oct 2025 | Bosch | 207K | 7% | 5 | | Nov 2025 | Makita | 1.2M | 38.3% | 1 | | Nov 2025 | DeWalt | 823K | 25.8% | 2 | | Nov 2025 | Ryobi | 673K | 21.1% | 3 | | Nov 2025 | Festool | 301K | 9.4% | 4 | | Nov 2025 | Bosch | 171K | 5.4% | 5 | | Dec 2025 | Makita | 1M | 35.8% | 1 | | Dec 2025 | DeWalt | 823K | 29.5% | 2 | | Dec 2025 | Ryobi | 550K | 19.7% | 3 | | Dec 2025 | Festool | 246K | 8.8% | 4 | | Dec 2025 | Bosch | 171K | 6.1% | 5 | | Jan 2026 | Makita | 823K | 33.4% | 1 | | Jan 2026 | DeWalt | 673K | 27.3% | 2 | | Jan 2026 | Ryobi | 550K | 22.3% | 3 | | Jan 2026 | Festool | 246K | 10% | 4 | | Jan 2026 | Bosch | 172K | 7% | 5 | | Feb 2026 | Makita | 823K | 35.3% | 1 | | Feb 2026 | DeWalt | 673K | 28.8% | 2 | | Feb 2026 | Ryobi | 450K | 19.3% | 3 | | Feb 2026 | Festool | 246K | 10.5% | 4 | | Feb 2026 | Bosch | 141K | 6% | 5 | | Mar 2026 | Makita | 1M | 35.5% | 1 | | Mar 2026 | DeWalt | 673K | 23.9% | 2 | | Mar 2026 | Ryobi | 673K | 23.9% | 3 | | Mar 2026 | Festool | 301K | 10.7% | 4 | | Mar 2026 | Bosch | 171K | 6.1% | 5 | | Apr 2026 | Makita | 823K | 31.8% | 1 | | Apr 2026 | DeWalt | 673K | 26% | 2 | | Apr 2026 | Ryobi | 673K | 26% | 3 | | Apr 2026 | Festool | 246K | 9.5% | 4 | | Apr 2026 | Bosch | 171K | 6.6% | 5 | | May 2026 | Makita | 823K | 31.8% | 1 | | May 2026 | DeWalt | 673K | 26% | 2 | | May 2026 | Ryobi | 673K | 26% | 3 | | May 2026 | Festool | 246K | 9.5% | 4 | | May 2026 | Bosch | 171K | 6.6% | 5 | | Jun 2026 | Makita | 823K | 31.8% | 1 | | Jun 2026 | DeWalt | 673K | 26% | 2 | | Jun 2026 | Ryobi | 673K | 26% | 3 | | Jun 2026 | Festool | 246K | 9.5% | 4 | | Jun 2026 | Bosch | 170K | 6.6% | 5 | | Jul 2026 | Makita | 673K | 31.4% | 1 | | Jul 2026 | DeWalt | 550K | 25.7% | 2 | | Jul 2026 | Ryobi | 550K | 25.7% | 3 | | Jul 2026 | Festool | 201K | 9.4% | 4 | | Jul 2026 | Bosch | 170K | 7.9% | 5 | | Aug 2026 | Makita | 823K | 33.5% | 1 | | Aug 2026 | DeWalt | 673K | 27.4% | 2 | | Aug 2026 | Ryobi | 550K | 22.4% | 3 | | Aug 2026 | Bosch | 206K | 8.4% | 4 | | Aug 2026 | Festool | 201K | 8.2% | 5 | | Sep 2026 | Bosch | — | — | — | | Sep 2026 | DeWalt | — | — | — | | Sep 2026 | Festool | — | — | — | | Sep 2026 | Makita | — | — | — | | Sep 2026 | Ryobi | — | — | — | ## What is being compared - **Bosch**: Measured on the search terms “bosch washer”, “bosch washing machine” and “bosch-home com”, summed into one figure. - **DeWalt**: Measured on the search term “dewalt”. - **Festool**: Measured on the search term “festool”. - **Makita**: Measured on the search term “makita”. - **Ryobi**: Measured on the search term “ryobi”. - [Bosch](/demand/global-en/brands/bosch) - [DeWalt](/demand/global-en/brands/dewalt) - [Festool](/demand/global-en/brands/festool) - [Makita](/demand/global-en/brands/makita) - [Ryobi](/demand/global-en/brands/ryobi) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among sander brands worldwide? In August 2026, Makita was the most searched among sander brands worldwide, with an estimated 823K branded searches and 33.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Sander brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/sander-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sander-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.