--- title: "Birkenstock vs Crocs: Which is searched more?" description: "Is Birkenstock or Crocs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sandals set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sandals/compare/birkenstock-vs-crocs" publisher: "Brandwave" --- # Birkenstock vs Crocs: Which is searched more? Is Birkenstock or Crocs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sandals set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Birkenstock and Crocs - **Competitive set**: Sandals - **Market**: Global - **Month measured**: Sep 2026 - **Birkenstock Share of Search**: 40% - **Crocs Share of Search**: 48.8% ## Is Birkenstock or Crocs more popular in search? - In September 2026, Crocs had more branded searches than Birkenstock among sandals worldwide. Crocs had about 7.5 million branded searches, while Birkenstock had 6.1 million. Crocs made up 48.8% of all sandal searches we track, and Birkenstock accounted for 40%. - Crocs was ahead of Birkenstock in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Birkenstock’s share of searches among sandals worldwide moved from 36.2% to 40%, and its estimated monthly branded searches moved from 5M to 6.1M. - Across the 12 months ending September 2026, Crocs’ share of searches among sandals worldwide moved from 54.2% to 48.8%, and its estimated monthly branded searches held steady at 7.5M. ## Top sandals in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Birkenstock was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Crocs was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Birkenstock was listed before Crocs in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Birkenstock | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Reef | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Teva | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | OOFOS | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Havaianas | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Crocs | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Chaco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sandals - Asked ChatGPT "Which sandals brand should I buy?": 1. Birkenstock, 2. OOFOS, 3. Teva, 4. Crocs - Asked ChatGPT "What are the best sandals brands?": 1. Reef, 2. Birkenstock - Asked ChatGPT "What's the best sandals brand for everyday wear?": 1. Birkenstock, 2. Teva, 3. OOFOS - Searched Google, AI Overview "comfortable sandals": 1. Birkenstock - Searched Google, AI Overview "women's sandals": 1. Reef, 2. Havaianas Not named in any answer: Chaco. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for sandals worldwide in September 2026? - In September 2026, Crocs gained share of searches among sandals worldwide, from 45.7% to 48.8%. - In September 2026, Birkenstock gained share of searches among sandals worldwide, from 37.4% to 40%. ## Month by month | Month | Birkenstock estimated searches | Birkenstock Share of Search | Birkenstock rank | Crocs estimated searches | Crocs Share of Search | Crocs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5M | 36.2% | 2 | 7.5M | 54.2% | 1 | | Nov 2025 | 6.1M | 35% | 2 | 9.1M | 52.3% | 1 | | Dec 2025 | 6.1M | 32.3% | 2 | 9.1M | 48.3% | 1 | | Jan 2026 | 4.1M | 34.8% | 2 | 6.1M | 52.1% | 1 | | Feb 2026 | 4.1M | 35% | 2 | 6.1M | 52.3% | 1 | | Mar 2026 | 6.1M | 36.1% | 2 | 9.1M | 53.9% | 1 | | Apr 2026 | 7.5M | 40.1% | 2 | 9.1M | 49% | 1 | | May 2026 | 9.1M | 43% | 1 | 9.1M | 43% | 2 | | Jun 2026 | 9.1M | 37.6% | 2 | 11.1M | 45.7% | 1 | | Jul 2026 | 9.1M | 37.7% | 2 | 11.1M | 45.7% | 1 | | Aug 2026 | 7.5M | 37.4% | 2 | 9.1M | 45.7% | 1 | | Sep 2026 | 6.1M | 40% | 2 | 7.5M | 48.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Birkenstock’s and Crocs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Birkenstock**: Measured on the search term “birkenstock”. - **Crocs**: Measured on the search term “crocs”. - [Birkenstock profile](/demand/global-en/brands/birkenstock) - [Crocs profile](/demand/global-en/brands/crocs) - [All sandals worldwide](/demand/global-en/categories/sandals): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Birkenstock or Crocs more popular in search? In September 2026, Crocs had more branded searches than Birkenstock among sandals worldwide. Crocs had about 7.5 million branded searches, while Birkenstock had 6.1 million. Crocs made up 48.8% of all sandal searches we track, and Birkenstock accounted for 40%. ## Cite this page Brandwave. "Birkenstock vs Crocs: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sandals/compare/birkenstock-vs-crocs This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sandals/compare/birkenstock-vs-crocs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.