---
title: "Sandals: Which are searched most?"
description: "Compare the sandals shoppers choose between. Share of Search among Crocs, Birkenstock, Havaianas, Reef, Chaco and Teva, the sandals Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sandals"
publisher: "Brandwave"
---

# Sandals: Which are searched most?

Compare the sandals shoppers choose between. Share of Search among Crocs, Birkenstock, Havaianas, Reef, Chaco and Teva, the sandals Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sandals
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Crocs, 46.7%

## Which brand is most popular in search among sandals worldwide?

- In August 2026, Crocs was the most searched among sandals worldwide, with an estimated 9.1M branded searches and 46.7% estimated Share of Search within this set.
- Birkenstock is in 2nd place, 8.5 percentage points behind at 38.2% Share of Search.
- Across the 11 months ending August 2026, Crocs’ estimated Share of Search among sandals worldwide decreased from 55.2% to 46.7%.
- Across the 11 months ending August 2026, Birkenstock’s estimated Share of Search among sandals worldwide increased from 36.9% to 38.2%.
- Across the 11 months ending August 2026, Havaianas’ estimated Share of Search among sandals worldwide increased from 7.4% to 14%.
- Across the 11 months ending August 2026, Crocs’ estimated Share of Search among sandals worldwide peaked at 55.2% in October 2025 and was lowest at 43.8% in May 2026.
- Across the 11 months ending August 2026, Birkenstock’s estimated Share of Search among sandals worldwide peaked at 43.8% in May 2026 and was lowest at 32.8% in December 2025.
- Across the 11 months ending August 2026, Havaianas’ estimated Share of Search among sandals worldwide peaked at 17.9% in December 2025 and was lowest at 7.3% in March 2026.
- Across the 11 months ending August 2026, Reef, Chaco and Teva held steady: their estimated Share of Search among sandals worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Crocs vs Birkenstock: compare search popularity](/demand/global-en/compare/birkenstock-vs-crocs): 46.7% against 38.2% Share of Search.
- [Crocs vs Havaianas: compare search popularity](/demand/global-en/compare/crocs-vs-havaianas): 46.7% against 14% Share of Search.
- [Birkenstock vs Havaianas: compare search popularity](/demand/global-en/compare/birkenstock-vs-havaianas): 38.2% against 14% Share of Search.

## How did search popularity change for sandals worldwide in August 2026?

- Crocs’ estimated Share of Search among sandals worldwide has gained ground for 3 months in a row, from 43.8% to 46.7% in August 2026.
- Estimated monthly branded searches for Havaianas worldwide rose 174% over 11 measured months, from 1M to 2.7M in August 2026.
- Estimated monthly branded searches for Chaco worldwide rose 173.1% over 11 measured months, from 27.1K to 74K in August 2026.
- Estimated monthly branded searches for Reef worldwide rose 172.7% over 11 measured months, from 49.5K to 135K in August 2026.
- Estimated monthly branded searches for Birkenstock worldwide rose 49.6% over 11 measured months, from 5M to 7.5M in August 2026.
- Estimated monthly branded searches for Teva worldwide fell 66.7% over 11 measured months, from 30 to 10 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Crocs | 46.7% | 9.1M | -17.7% | Crocs |
| 2 | Birkenstock | 38.2% | 7.5M | -18.2% | Birkenstock |
| 3 | Havaianas | 14% | 2.7M | -18.2% | Havaianas |
| 4 | Reef | 0.69% | 135K | -32.8% | Reef |
| 5 | Chaco | 0.38% | 74K | -32.7% | Chaco |
| 6 | Teva | <0.01% | 10 | 0.0% | Teva |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Crocs | 7.5M | 55.2% | 1 |
| Oct 2025 | Birkenstock | 5M | 36.9% | 2 |
| Oct 2025 | Havaianas | 1M | 7.4% | 3 |
| Oct 2025 | Reef | 49.5K | 0.37% | 4 |
| Oct 2025 | Chaco | 27.1K | 0.2% | 5 |
| Oct 2025 | Teva | 30 | <0.01% | 6 |
| Nov 2025 | Crocs | 9.1M | 53.2% | 1 |
| Nov 2025 | Birkenstock | 6.1M | 35.7% | 2 |
| Nov 2025 | Havaianas | 1.8M | 10.7% | 3 |
| Nov 2025 | Reef | 49.5K | 0.29% | 4 |
| Nov 2025 | Chaco | 27.1K | 0.16% | 5 |
| Nov 2025 | Teva | 50 | <0.01% | 6 |
| Dec 2025 | Crocs | 9.1M | 48.9% | 1 |
| Dec 2025 | Birkenstock | 6.1M | 32.8% | 2 |
| Dec 2025 | Havaianas | 3.4M | 17.9% | 3 |
| Dec 2025 | Reef | 49.5K | 0.26% | 4 |
| Dec 2025 | Chaco | 27.1K | 0.15% | 5 |
| Dec 2025 | Teva | 70 | <0.01% | 6 |
| Jan 2026 | Crocs | 6.1M | 53.2% | 1 |
| Jan 2026 | Birkenstock | 4.1M | 35.5% | 2 |
| Jan 2026 | Havaianas | 1.2M | 10.6% | 3 |
| Jan 2026 | Reef | 49.5K | 0.43% | 4 |
| Jan 2026 | Chaco | 27.1K | 0.24% | 5 |
| Jan 2026 | Teva | 30 | <0.01% | 6 |
| Feb 2026 | Crocs | 6.1M | 53% | 1 |
| Feb 2026 | Birkenstock | 4.1M | 35.5% | 2 |
| Feb 2026 | Havaianas | 1.2M | 10.6% | 3 |
| Feb 2026 | Reef | 74K | 0.64% | 4 |
| Feb 2026 | Chaco | 33.1K | 0.29% | 5 |
| Feb 2026 | Teva | 20 | <0.01% | 6 |
| Mar 2026 | Crocs | 9.1M | 54.7% | 1 |
| Mar 2026 | Birkenstock | 6.1M | 36.6% | 2 |
| Mar 2026 | Havaianas | 1.2M | 7.3% | 3 |
| Mar 2026 | Reef | 165K | 0.99% | 4 |
| Mar 2026 | Chaco | 60.5K | 0.36% | 5 |
| Mar 2026 | Teva | 20 | <0.01% | 6 |
| Apr 2026 | Crocs | 9.1M | 49.8% | 1 |
| Apr 2026 | Birkenstock | 7.5M | 40.7% | 2 |
| Apr 2026 | Havaianas | 1.5M | 8.2% | 3 |
| Apr 2026 | Reef | 165K | 0.9% | 4 |
| Apr 2026 | Chaco | 74K | 0.4% | 5 |
| Apr 2026 | Teva | 10 | <0.01% | 6 |
| May 2026 | Birkenstock | 9.1M | 43.8% | 1 |
| May 2026 | Crocs | 9.1M | 43.8% | 2 |
| May 2026 | Havaianas | 2.2M | 10.7% | 3 |
| May 2026 | Reef | 246K | 1.2% | 4 |
| May 2026 | Chaco | 110K | 0.53% | 5 |
| May 2026 | Teva | 10 | <0.01% | 6 |
| Jun 2026 | Crocs | 11.1M | 46.4% | 1 |
| Jun 2026 | Birkenstock | 9.1M | 38.2% | 2 |
| Jun 2026 | Havaianas | 3.4M | 14% | 3 |
| Jun 2026 | Reef | 246K | 1% | 4 |
| Jun 2026 | Chaco | 110K | 0.46% | 5 |
| Jun 2026 | Teva | 20 | <0.01% | 6 |
| Jul 2026 | Crocs | 11.1M | 46.4% | 1 |
| Jul 2026 | Birkenstock | 9.1M | 38.2% | 2 |
| Jul 2026 | Havaianas | 3.4M | 14% | 3 |
| Jul 2026 | Reef | 201K | 0.84% | 4 |
| Jul 2026 | Chaco | 110K | 0.46% | 5 |
| Jul 2026 | Teva | 10 | <0.01% | 6 |
| Aug 2026 | Crocs | 9.1M | 46.7% | 1 |
| Aug 2026 | Birkenstock | 7.5M | 38.2% | 2 |
| Aug 2026 | Havaianas | 2.7M | 14% | 3 |
| Aug 2026 | Reef | 135K | 0.69% | 4 |
| Aug 2026 | Chaco | 74K | 0.38% | 5 |
| Aug 2026 | Teva | 10 | <0.01% | 6 |
| Sep 2026 | Birkenstock | — | — | — |
| Sep 2026 | Chaco | — | — | — |
| Sep 2026 | Crocs | — | — | — |
| Sep 2026 | Havaianas | — | — | — |
| Sep 2026 | Reef | — | — | — |
| Sep 2026 | Teva | — | — | — |

## What is being compared

- **Birkenstock**: Measured on the search term “birkenstock”.
- **Chaco**: Measured on the search term “chaco sandals”.
- **Crocs**: Measured on the search term “crocs”.
- **Havaianas**: Measured on the search term “havaianas”.
- **Reef**: Measured on the search term “reef sandals”.
- **Teva**: Measured on the search term “teva jandals”.

- [Birkenstock](/demand/global-en/brands/birkenstock)
- [Chaco](/demand/global-en/brands/chaco)
- [Crocs](/demand/global-en/brands/crocs)
- [Havaianas](/demand/global-en/brands/havaianas)
- [Reef](/demand/global-en/brands/reef-sandals)
- [Teva](/demand/global-en/brands/teva)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sandals worldwide?

In August 2026, Crocs was the most searched among sandals worldwide, with an estimated 9.1M branded searches and 46.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sandals: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/sandals

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sandals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.