--- title: "Ecco vs Skechers: Which is searched more?" description: "Is Ecco or Skechers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sandals women brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sandals-women-brands/compare/ecco-shoes-vs-skechers" publisher: "Brandwave" --- # Ecco vs Skechers: Which is searched more? Is Ecco or Skechers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sandals women brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ecco and Skechers - **Competitive set**: Sandals women brands - **Market**: Global - **Month measured**: Sep 2026 - **Ecco Share of Search**: 1.2% - **Skechers Share of Search**: 42.8% ## Is Ecco or Skechers more popular in search? - In September 2026, Skechers had more branded searches than Ecco among sandals women brands worldwide. Skechers had about 6.1 million branded searches, while Ecco had 165,000. Skechers made up 42.8% of all sandals women brand searches we track, and Ecco accounted for 1.2%. - Skechers was ahead of Ecco in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ecco’s share of searches among sandals women brands worldwide moved from 1.3% to 1.2%, and its estimated monthly branded searches held steady at 165K. - Across the 12 months ending September 2026, Skechers’ share of searches among sandals women brands worldwide moved from 46.4% to 42.8%, and its estimated monthly branded searches held steady at 6.1M. ## Top sandals women brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ecco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Skechers was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Ecco was listed before Skechers in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Birkenstock | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Vionic | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Ecco | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Teva | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Clarks | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Sam Edelman | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Skechers | Not ranked | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about sandals women brands - Asked ChatGPT "Which women's sandals brand should I buy?": 1. Birkenstock, 2. Ecco, 3. Vionic, 4. Clarks, 5. Sam Edelman, 6. Teva - Asked ChatGPT "What are the best women's sandals brands?": 1. Birkenstock, 2. Vionic, 3. Ecco, 4. Teva, 5. Sam Edelman, 6. Clarks - Asked ChatGPT "What's the best women's sandals brand for everyday wear?": 1. Birkenstock, 2. Vionic, 3. Teva, 4. Ecco, 5. Clarks - Searched Google, AI Overview "comfortable women's sandals": 1. Vionic, 2. Skechers, 3. Clarks, 4. Birkenstock, 5. Teva - Searched Google, AI Overview "women's sandals": 1. Vionic, 2. Skechers Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for sandals women brands worldwide in September 2026? - In September 2026, Skechers gained share of searches among sandals women brands worldwide, from 38.3% to 42.8%. ## Month by month | Month | Ecco estimated searches | Ecco Share of Search | Ecco rank | Skechers estimated searches | Skechers Share of Search | Skechers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 1.3% | 5 | 6.1M | 46.4% | 1 | | Nov 2025 | 201K | 1.3% | 5 | 7.5M | 46.7% | 1 | | Dec 2025 | 165K | 1.2% | 5 | 6.1M | 43% | 2 | | Jan 2026 | 165K | 1.4% | 5 | 6.1M | 50.3% | 1 | | Feb 2026 | 135K | 1.3% | 5 | 5M | 46.6% | 1 | | Mar 2026 | 165K | 1.2% | 5 | 6.1M | 42.7% | 2 | | Apr 2026 | 201K | 1.3% | 5 | 6.1M | 39% | 2 | | May 2026 | 201K | 1.1% | 5 | 7.5M | 39.9% | 2 | | Jun 2026 | 165K | 0.96% | 5 | 6.1M | 35.5% | 2 | | Jul 2026 | 165K | 1% | 5 | 5M | 31% | 2 | | Aug 2026 | 165K | 1% | 5 | 6.1M | 38.3% | 2 | | Sep 2026 | 165K | 1.2% | 5 | 6.1M | 42.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Ecco’s and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ecco**: Measured on the search term “ecco shoes”. - **Skechers**: Measured on the search term “skechers”. - [Ecco profile](/demand/global-en/brands/ecco-shoes) - [Skechers profile](/demand/global-en/brands/skechers) - [All sandals women brands worldwide](/demand/global-en/categories/sandals-women-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ecco or Skechers more popular in search? In September 2026, Skechers had more branded searches than Ecco among sandals women brands worldwide. Skechers had about 6.1 million branded searches, while Ecco had 165,000. Skechers made up 42.8% of all sandals women brand searches we track, and Ecco accounted for 1.2%. ## Cite this page Brandwave. "Ecco vs Skechers: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sandals-women-brands/compare/ecco-shoes-vs-skechers This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sandals-women-brands/compare/ecco-shoes-vs-skechers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.