---
title: "Salts: Which brands are most popular in search?"
description: "Compare the salts people search for. Share of Search among Maldon, Morton, Jacobsen, Saxa, Halen Mon and Cornish Sea Salt, the salts Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/salts"
publisher: "Brandwave"
---

# Salts: Which brands are most popular in search?

Compare the salts people search for. Share of Search among Maldon, Morton, Jacobsen, Saxa, Halen Mon and Cornish Sea Salt, the salts Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Salts
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Maldon, 58.6%

## Which brand is most popular in search among salts worldwide?

- In August 2026, Maldon was the most searched among salts worldwide, with an estimated 110K branded searches and 58.6% estimated Share of Search within this set.
- Morton is in 2nd place, 32.2 percentage points behind at 26.4% Share of Search.
- Across the 11 months ending August 2026, Maldon’s estimated Share of Search among salts worldwide increased from 52.7% to 58.6%.
- Across the 11 months ending August 2026, Morton’s estimated Share of Search among salts worldwide decreased from 35.2% to 26.4%.
- Across the 11 months ending August 2026, Jacobsen’s estimated Share of Search among salts worldwide increased from 3.8% to 7.9%.
- Across the 11 months ending August 2026, Cornish Sea Salt’s estimated Share of Search among salts worldwide decreased from 2.6% to 1.9%.
- Across the 11 months ending August 2026, Maldon’s estimated Share of Search among salts worldwide peaked at 64.3% in December 2025 and was lowest at 52.5% in May 2026.
- Across the 11 months ending August 2026, Morton’s estimated Share of Search among salts worldwide peaked at 35.2% in October 2025 and was lowest at 23.6% in December 2025.
- Across the 11 months ending August 2026, Saxa’s estimated Share of Search among salts worldwide peaked at 3.6% in April 2026 and was lowest at 2.1% in December 2025.
- Across the 11 months ending August 2026, Halen Mon’s estimated Share of Search among salts worldwide peaked at 2.9% in November 2025 and was lowest at 1.8% in January 2026.
- Across the 11 months ending August 2026, Halen Mon rose from 6th to 5th among salts worldwide.
- Across the 11 months ending August 2026, Cornish Sea Salt fell from 5th to 6th among salts worldwide.
- Across the 11 months ending August 2026, Saxa held steady: its estimated Share of Search among salts worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Maldon vs Morton: compare search popularity](/demand/global-en/compare/maldon-vs-morton): 58.6% against 26.4% Share of Search.
- [Maldon vs Jacobsen: compare search popularity](/demand/global-en/compare/jacobsen-vs-maldon): 58.6% against 7.9% Share of Search.
- [Maldon vs Saxa: compare search popularity](/demand/global-en/compare/maldon-vs-saxa): 58.6% against 2.9% Share of Search.
- [Maldon vs Halen Mon: compare search popularity](/demand/global-en/compare/halen-mon-vs-maldon): 58.6% against 2.3% Share of Search.
- [Morton vs Jacobsen: compare search popularity](/demand/global-en/compare/jacobsen-vs-morton): 26.4% against 7.9% Share of Search.
- [Morton vs Saxa: compare search popularity](/demand/global-en/compare/morton-vs-saxa): 26.4% against 2.9% Share of Search.
- [Morton vs Halen Mon: compare search popularity](/demand/global-en/compare/halen-mon-vs-morton): 26.4% against 2.3% Share of Search.
- [Jacobsen vs Saxa: compare search popularity](/demand/global-en/compare/jacobsen-vs-saxa): 7.9% against 2.9% Share of Search.
- [Jacobsen vs Halen Mon: compare search popularity](/demand/global-en/compare/halen-mon-vs-jacobsen): 7.9% against 2.3% Share of Search.
- [Saxa vs Halen Mon: compare search popularity](/demand/global-en/compare/halen-mon-vs-saxa): 2.9% against 2.3% Share of Search.

## How did search popularity change for salts worldwide in August 2026?

- In August 2026, Jacobsen gained estimated Share of Search among salts worldwide, from 4.2% to 7.9%.
- In August 2026, Maldon gained estimated Share of Search among salts worldwide, from 56.9% to 58.6%.
- In August 2026, Morton lost estimated Share of Search among salts worldwide, from 31.1% to 26.4%.
- In August 2026, Saxa rose from 5th to 4th among salts worldwide.
- In August 2026, Halen Mon fell from 4th to 5th among salts worldwide.
- Estimated monthly branded searches for Cornish Sea Salt worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Maldon | 58.6% | 110K | +21.5% | Maldon |
| 2 | Morton | 26.4% | 49.5K | 0.0% | Morton |
| 3 | Jacobsen | 7.9% | 14.8K | +124.2% | Jacobsen |
| 4 | Saxa | 2.9% | 5.4K | +22.7% | Saxa |
| 5 | Halen Mon | 2.3% | 4.4K | 0.0% | Halen Mon |
| 6 | Cornish Sea Salt | 1.9% | 3.6K | 0.0% | Cornish Sea Salt |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Maldon | 90.5K | 52.7% | 1 |
| Oct 2025 | Morton | 60.5K | 35.2% | 2 |
| Oct 2025 | Jacobsen | 6.6K | 3.8% | 3 |
| Oct 2025 | Saxa | 5.4K | 3.1% | 4 |
| Oct 2025 | Cornish Sea Salt | 4.4K | 2.6% | 5 |
| Oct 2025 | Halen Mon | 4.4K | 2.6% | 6 |
| Nov 2025 | Maldon | 110K | 58.9% | 1 |
| Nov 2025 | Morton | 49.5K | 26.5% | 2 |
| Nov 2025 | Jacobsen | 12.1K | 6.5% | 3 |
| Nov 2025 | Halen Mon | 5.4K | 2.9% | 4 |
| Nov 2025 | Saxa | 5.4K | 2.9% | 5 |
| Nov 2025 | Cornish Sea Salt | 4.4K | 2.4% | 6 |
| Dec 2025 | Maldon | 135K | 64.3% | 1 |
| Dec 2025 | Morton | 49.5K | 23.6% | 2 |
| Dec 2025 | Jacobsen | 12.1K | 5.8% | 3 |
| Dec 2025 | Cornish Sea Salt | 4.4K | 2.1% | 4 |
| Dec 2025 | Halen Mon | 4.4K | 2.1% | 5 |
| Dec 2025 | Saxa | 4.4K | 2.1% | 6 |
| Jan 2026 | Maldon | 110K | 56.4% | 1 |
| Jan 2026 | Morton | 60.5K | 31% | 2 |
| Jan 2026 | Jacobsen | 9.9K | 5.1% | 3 |
| Jan 2026 | Saxa | 6.6K | 3.4% | 4 |
| Jan 2026 | Cornish Sea Salt | 4.4K | 2.3% | 5 |
| Jan 2026 | Halen Mon | 3.6K | 1.8% | 6 |
| Feb 2026 | Maldon | 90.5K | 56.3% | 1 |
| Feb 2026 | Morton | 49.5K | 30.8% | 2 |
| Feb 2026 | Jacobsen | 8.1K | 5% | 3 |
| Feb 2026 | Saxa | 5.4K | 3.4% | 4 |
| Feb 2026 | Cornish Sea Salt | 3.6K | 2.2% | 5 |
| Feb 2026 | Halen Mon | 3.6K | 2.2% | 6 |
| Mar 2026 | Maldon | 90.5K | 56.3% | 1 |
| Mar 2026 | Morton | 49.5K | 30.8% | 2 |
| Mar 2026 | Jacobsen | 8.1K | 5% | 3 |
| Mar 2026 | Saxa | 5.4K | 3.4% | 4 |
| Mar 2026 | Cornish Sea Salt | 3.6K | 2.2% | 5 |
| Mar 2026 | Halen Mon | 3.6K | 2.2% | 6 |
| Apr 2026 | Maldon | 90.5K | 59.7% | 1 |
| Apr 2026 | Morton | 40.5K | 26.7% | 2 |
| Apr 2026 | Jacobsen | 8.1K | 5.3% | 3 |
| Apr 2026 | Saxa | 5.4K | 3.6% | 4 |
| Apr 2026 | Cornish Sea Salt | 3.6K | 2.4% | 5 |
| Apr 2026 | Halen Mon | 3.6K | 2.4% | 6 |
| May 2026 | Maldon | 90.5K | 52.5% | 1 |
| May 2026 | Morton | 60.5K | 35.1% | 2 |
| May 2026 | Jacobsen | 8.1K | 4.7% | 3 |
| May 2026 | Saxa | 5.4K | 3.1% | 4 |
| May 2026 | Halen Mon | 4.4K | 2.6% | 5 |
| May 2026 | Cornish Sea Salt | 3.6K | 2.1% | 6 |
| Jun 2026 | Maldon | 90.5K | 57.2% | 1 |
| Jun 2026 | Morton | 49.5K | 31.3% | 2 |
| Jun 2026 | Jacobsen | 6.6K | 4.2% | 3 |
| Jun 2026 | Saxa | 4.4K | 2.8% | 4 |
| Jun 2026 | Cornish Sea Salt | 3.6K | 2.3% | 5 |
| Jun 2026 | Halen Mon | 3.6K | 2.3% | 6 |
| Jul 2026 | Maldon | 90.5K | 56.9% | 1 |
| Jul 2026 | Morton | 49.5K | 31.1% | 2 |
| Jul 2026 | Jacobsen | 6.6K | 4.2% | 3 |
| Jul 2026 | Halen Mon | 4.4K | 2.8% | 4 |
| Jul 2026 | Saxa | 4.4K | 2.8% | 5 |
| Jul 2026 | Cornish Sea Salt | 3.6K | 2.3% | 6 |
| Aug 2026 | Maldon | 110K | 58.6% | 1 |
| Aug 2026 | Morton | 49.5K | 26.4% | 2 |
| Aug 2026 | Jacobsen | 14.8K | 7.9% | 3 |
| Aug 2026 | Saxa | 5.4K | 2.9% | 4 |
| Aug 2026 | Halen Mon | 4.4K | 2.3% | 5 |
| Aug 2026 | Cornish Sea Salt | 3.6K | 1.9% | 6 |
| Sep 2026 | Cornish Sea Salt | — | — | — |
| Sep 2026 | Halen Mon | — | — | — |
| Sep 2026 | Jacobsen | — | — | — |
| Sep 2026 | Maldon | — | — | — |
| Sep 2026 | Morton | — | — | — |
| Sep 2026 | Saxa | — | — | — |

## What is being compared

- **Cornish Sea Salt**: Measured on the search term “cornish sea salt”.
- **Halen Mon**: Measured on the search term “halen mon”.
- **Jacobsen**: Measured on the search term “jacobsen salt”.
- **Maldon**: Measured on the search term “maldon salt”.
- **Morton**: Measured on the search term “morton salt”.
- **Saxa**: Measured on the search term “saxa salt”.

- [Cornish Sea Salt](/demand/global-en/brands/cornish-sea-salt)
- [Halen Mon](/demand/global-en/brands/halen-mon)
- [Jacobsen](/demand/global-en/brands/jacobsen)
- [Maldon](/demand/global-en/brands/maldon)
- [Morton](/demand/global-en/brands/morton)
- [Saxa](/demand/global-en/brands/saxa)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among salts worldwide?

In August 2026, Maldon was the most searched among salts worldwide, with an estimated 110K branded searches and 58.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Salts: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/salts

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/salts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.