--- title: "Salt brands: Which are searched most?" description: "Compare the salt brands people buy. Share of Search among Maldon, Morton, Jacobsen and Saxa, the salt brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/salt-brands" publisher: "Brandwave" --- # Salt brands: Which are searched most? Compare the salt brands people buy. Share of Search among Maldon, Morton, Jacobsen and Saxa, the salt brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Salt brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Maldon, 59.8% ## Which brand is most popular in search among salt brands worldwide? - In September 2026, Maldon was the most searched among salt brands worldwide, with an estimated 110K branded searches and 59.8% estimated Share of Search within this set. - Morton is in 2nd place, 26.9 percentage points behind at 32.9% Share of Search. - Across the 12 months ending September 2026, Maldon’s estimated Share of Search among salt brands worldwide increased from 55.5% to 59.8%. - Across the 12 months ending September 2026, Morton’s estimated Share of Search among salt brands worldwide decreased from 37.1% to 32.9%. - Across the 12 months ending September 2026, Maldon’s estimated Share of Search among salt brands worldwide peaked at 67.2% in December 2025 and was lowest at 55% in May 2026. - Across the 12 months ending September 2026, Morton’s estimated Share of Search among salt brands worldwide peaked at 37.1% in October 2025 and was lowest at 24.6% in December 2025. - Across the 12 months ending September 2026, Jacobsen’s estimated Share of Search among salt brands worldwide peaked at 8.2% in August 2026 and was lowest at 4% in October 2025. - Across the 12 months ending September 2026, Saxa’s estimated Share of Search among salt brands worldwide peaked at 3.7% in April 2026 and was lowest at 2.2% in December 2025. - Across the 12 months ending September 2026, Jacobsen and Saxa held steady: their estimated Share of Search among salt brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Maldon vs Morton: compare search popularity](/demand/global-en/compare/maldon-vs-morton): 59.8% against 32.9% Share of Search. - [Maldon vs Jacobsen: compare search popularity](/demand/global-en/compare/jacobsen-vs-maldon): 59.8% against 4.4% Share of Search. - [Maldon vs Saxa: compare search popularity](/demand/global-en/compare/maldon-vs-saxa): 59.8% against 2.9% Share of Search. - [Morton vs Jacobsen: compare search popularity](/demand/global-en/compare/jacobsen-vs-morton): 32.9% against 4.4% Share of Search. - [Morton vs Saxa: compare search popularity](/demand/global-en/compare/morton-vs-saxa): 32.9% against 2.9% Share of Search. - [Jacobsen vs Saxa: compare search popularity](/demand/global-en/compare/jacobsen-vs-saxa): 4.4% against 2.9% Share of Search. ## How did search popularity change for salt brands worldwide in September 2026? - In September 2026, Morton gained estimated Share of Search among salt brands worldwide, from 27.5% to 32.9%. - In September 2026, Jacobsen lost estimated Share of Search among salt brands worldwide, from 8.2% to 4.4%. - In September 2026, Maldon lost estimated Share of Search among salt brands worldwide, from 61.2% to 59.8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Maldon | 59.8% | 110K | 0.0% | Maldon | | 2 | Morton | 32.9% | 60.5K | +22.2% | Morton | | 3 | Jacobsen | 4.4% | 8.1K | -45.3% | Jacobsen | | 4 | Saxa | 2.9% | 5.4K | 0.0% | Saxa | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Maldon | 90.5K | 55.5% | 1 | | Oct 2025 | Morton | 60.5K | 37.1% | 2 | | Oct 2025 | Jacobsen | 6.6K | 4% | 3 | | Oct 2025 | Saxa | 5.4K | 3.3% | 4 | | Nov 2025 | Maldon | 110K | 62.1% | 1 | | Nov 2025 | Morton | 49.5K | 28% | 2 | | Nov 2025 | Jacobsen | 12.1K | 6.8% | 3 | | Nov 2025 | Saxa | 5.4K | 3.1% | 4 | | Dec 2025 | Maldon | 135K | 67.2% | 1 | | Dec 2025 | Morton | 49.5K | 24.6% | 2 | | Dec 2025 | Jacobsen | 12.1K | 6% | 3 | | Dec 2025 | Saxa | 4.4K | 2.2% | 4 | | Jan 2026 | Maldon | 110K | 58.8% | 1 | | Jan 2026 | Morton | 60.5K | 32.4% | 2 | | Jan 2026 | Jacobsen | 9.9K | 5.3% | 3 | | Jan 2026 | Saxa | 6.6K | 3.5% | 4 | | Feb 2026 | Maldon | 90.5K | 59% | 1 | | Feb 2026 | Morton | 49.5K | 32.2% | 2 | | Feb 2026 | Jacobsen | 8.1K | 5.3% | 3 | | Feb 2026 | Saxa | 5.4K | 3.5% | 4 | | Mar 2026 | Maldon | 90.5K | 59% | 1 | | Mar 2026 | Morton | 49.5K | 32.2% | 2 | | Mar 2026 | Jacobsen | 8.1K | 5.3% | 3 | | Mar 2026 | Saxa | 5.4K | 3.5% | 4 | | Apr 2026 | Maldon | 90.5K | 62.6% | 1 | | Apr 2026 | Morton | 40.5K | 28% | 2 | | Apr 2026 | Jacobsen | 8.1K | 5.6% | 3 | | Apr 2026 | Saxa | 5.4K | 3.7% | 4 | | May 2026 | Maldon | 90.5K | 55% | 1 | | May 2026 | Morton | 60.5K | 36.8% | 2 | | May 2026 | Jacobsen | 8.1K | 4.9% | 3 | | May 2026 | Saxa | 5.4K | 3.3% | 4 | | Jun 2026 | Maldon | 90.5K | 59.9% | 1 | | Jun 2026 | Morton | 49.5K | 32.8% | 2 | | Jun 2026 | Jacobsen | 6.6K | 4.4% | 3 | | Jun 2026 | Saxa | 4.4K | 2.9% | 4 | | Jul 2026 | Maldon | 90.5K | 59.9% | 1 | | Jul 2026 | Morton | 49.5K | 32.8% | 2 | | Jul 2026 | Jacobsen | 6.6K | 4.4% | 3 | | Jul 2026 | Saxa | 4.4K | 2.9% | 4 | | Aug 2026 | Maldon | 110K | 61.2% | 1 | | Aug 2026 | Morton | 49.5K | 27.5% | 2 | | Aug 2026 | Jacobsen | 14.8K | 8.2% | 3 | | Aug 2026 | Saxa | 5.4K | 3% | 4 | | Sep 2026 | Maldon | 110K | 59.8% | 1 | | Sep 2026 | Morton | 60.5K | 32.9% | 2 | | Sep 2026 | Jacobsen | 8.1K | 4.4% | 3 | | Sep 2026 | Saxa | 5.4K | 2.9% | 4 | ## What is being compared - **Jacobsen**: Measured on the search term “jacobsen salt”. - **Maldon**: Measured on the search term “maldon salt”. - **Morton**: Measured on the search term “morton salt”. - **Saxa**: Measured on the search term “saxa salt”. - [Jacobsen](/demand/global-en/brands/jacobsen) - [Maldon](/demand/global-en/brands/maldon) - [Morton](/demand/global-en/brands/morton) - [Saxa](/demand/global-en/brands/saxa) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among salt brands worldwide? In September 2026, Maldon was the most searched among salt brands worldwide, with an estimated 110K branded searches and 59.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Salt brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/salt-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/salt-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.