--- title: "Salsa brands: Which brands are most popular in search?" description: "Compare the salsa brands people search for. Share of Search among Doritos, Santa Maria, Pace, Old El Paso, Newman's Own and Chi-Chi's, the salsa brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/salsa-brands" publisher: "Brandwave" --- # Salsa brands: Which brands are most popular in search? Compare the salsa brands people search for. Share of Search among Doritos, Santa Maria, Pace, Old El Paso, Newman's Own and Chi-Chi's, the salsa brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Salsa brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Doritos, 39.6% ## Which brand is most popular in search among salsa brands worldwide? - Doritos and Santa Maria share the highest estimated Share of Search among salsa brands worldwide, at 39.6% in August 2026. - Across the 11 months ending August 2026, Doritos’ estimated Share of Search among salsa brands worldwide decreased from 40.8% to 39.6%. - Across the 11 months ending August 2026, Santa Maria’s estimated Share of Search among salsa brands worldwide increased from 33.4% to 39.6%. - Across the 11 months ending August 2026, Pace’s estimated Share of Search among salsa brands worldwide decreased from 22.3% to 17.7%. - Across the 11 months ending August 2026, Old El Paso’s estimated Share of Search among salsa brands worldwide decreased from 2.5% to 1.9%. - Across the 11 months ending August 2026, Doritos’ estimated Share of Search among salsa brands worldwide peaked at 47.1% in February 2026 and was lowest at 39.6% in August 2026. - Across the 11 months ending August 2026, Santa Maria’s estimated Share of Search among salsa brands worldwide peaked at 39.6% in August 2026 and was lowest at 31.5% in February 2026. - Across the 11 months ending August 2026, Pace’s estimated Share of Search among salsa brands worldwide peaked at 22.3% in October 2025 and was lowest at 16.2% in June 2026. - Across the 11 months ending August 2026, Newman's Own and Chi-Chi's held steady: their estimated Share of Search among salsa brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Doritos vs Santa Maria: compare search popularity](/demand/global-en/compare/doritos-vs-santa-maria): 39.6% Share of Search each. - [Doritos vs Pace: compare search popularity](/demand/global-en/compare/doritos-vs-pace): 39.6% against 17.7% Share of Search. - [Santa Maria vs Pace: compare search popularity](/demand/global-en/compare/pace-vs-santa-maria): 39.6% against 17.7% Share of Search. ## How did search popularity change for salsa brands worldwide in August 2026? - In August 2026, Santa Maria gained estimated Share of Search among salsa brands worldwide, from 34.9% to 39.6%. - In August 2026, Doritos lost estimated Share of Search among salsa brands worldwide, from 42.7% to 39.6%. - In August 2026, Pace lost estimated Share of Search among salsa brands worldwide, from 19.1% to 17.7%. - Estimated monthly branded searches for Newman's Own worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026. - Estimated monthly branded searches for Old El Paso worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Doritos | 39.6% | 823K | 0.0% | Doritos | | 2 | Santa Maria | 39.6% | 823K | +22.3% | Santa Maria | | 3 | Pace | 17.7% | 368K | 0.0% | Pace | | 4 | Old El Paso | 1.9% | 40.5K | 0.0% | Old El Paso | | 5 | Newman's Own | 1.1% | 22.2K | 0.0% | Newman's Own | | 6 | Chi-Chi's | 0.08% | 1.6K | 0.0% | Chi-Chi's | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Doritos | 823K | 40.8% | 1 | | Oct 2025 | Santa Maria | 673K | 33.4% | 2 | | Oct 2025 | Pace | 450K | 22.3% | 3 | | Oct 2025 | Old El Paso | 49.5K | 2.5% | 4 | | Oct 2025 | Newman's Own | 18.1K | 0.9% | 5 | | Oct 2025 | Chi-Chi's | 1.6K | 0.08% | 6 | | Nov 2025 | Doritos | 823K | 42.9% | 1 | | Nov 2025 | Santa Maria | 673K | 35% | 2 | | Nov 2025 | Pace | 368K | 19.2% | 3 | | Nov 2025 | Old El Paso | 40.5K | 2.1% | 4 | | Nov 2025 | Newman's Own | 14.8K | 0.77% | 5 | | Nov 2025 | Chi-Chi's | 1.3K | 0.07% | 6 | | Dec 2025 | Doritos | 823K | 42.9% | 1 | | Dec 2025 | Santa Maria | 673K | 35% | 2 | | Dec 2025 | Pace | 368K | 19.2% | 3 | | Dec 2025 | Old El Paso | 40.5K | 2.1% | 4 | | Dec 2025 | Newman's Own | 14.8K | 0.77% | 5 | | Dec 2025 | Chi-Chi's | 1.3K | 0.07% | 6 | | Jan 2026 | Doritos | 823K | 40.8% | 1 | | Jan 2026 | Santa Maria | 673K | 33.4% | 2 | | Jan 2026 | Pace | 450K | 22.3% | 3 | | Jan 2026 | Old El Paso | 49.5K | 2.5% | 4 | | Jan 2026 | Newman's Own | 18.1K | 0.9% | 5 | | Jan 2026 | Chi-Chi's | 1.6K | 0.08% | 6 | | Feb 2026 | Doritos | 823K | 47.1% | 1 | | Feb 2026 | Santa Maria | 550K | 31.5% | 2 | | Feb 2026 | Pace | 301K | 17.2% | 3 | | Feb 2026 | Old El Paso | 49.5K | 2.8% | 4 | | Feb 2026 | Newman's Own | 22.2K | 1.3% | 5 | | Feb 2026 | Chi-Chi's | 1.3K | 0.07% | 6 | | Mar 2026 | Doritos | 823K | 42.6% | 1 | | Mar 2026 | Santa Maria | 673K | 34.8% | 2 | | Mar 2026 | Pace | 368K | 19% | 3 | | Mar 2026 | Old El Paso | 49.5K | 2.6% | 4 | | Mar 2026 | Newman's Own | 18.1K | 0.94% | 5 | | Mar 2026 | Chi-Chi's | 1.3K | 0.07% | 6 | | Apr 2026 | Doritos | 823K | 42.8% | 1 | | Apr 2026 | Santa Maria | 673K | 35% | 2 | | Apr 2026 | Pace | 368K | 19.1% | 3 | | Apr 2026 | Old El Paso | 40.5K | 2.1% | 4 | | Apr 2026 | Newman's Own | 18.1K | 0.94% | 5 | | Apr 2026 | Chi-Chi's | 1.3K | 0.07% | 6 | | May 2026 | Doritos | 823K | 42.8% | 1 | | May 2026 | Santa Maria | 673K | 35% | 2 | | May 2026 | Pace | 368K | 19.1% | 3 | | May 2026 | Old El Paso | 40.5K | 2.1% | 4 | | May 2026 | Newman's Own | 18.1K | 0.94% | 5 | | May 2026 | Chi-Chi's | 1.3K | 0.07% | 6 | | Jun 2026 | Doritos | 823K | 44.3% | 1 | | Jun 2026 | Santa Maria | 673K | 36.2% | 2 | | Jun 2026 | Pace | 301K | 16.2% | 3 | | Jun 2026 | Old El Paso | 40.5K | 2.2% | 4 | | Jun 2026 | Newman's Own | 18.1K | 0.97% | 5 | | Jun 2026 | Chi-Chi's | 1.3K | 0.07% | 6 | | Jul 2026 | Doritos | 823K | 42.7% | 1 | | Jul 2026 | Santa Maria | 673K | 34.9% | 2 | | Jul 2026 | Pace | 368K | 19.1% | 3 | | Jul 2026 | Old El Paso | 40.5K | 2.1% | 4 | | Jul 2026 | Newman's Own | 22.2K | 1.2% | 5 | | Jul 2026 | Chi-Chi's | 1.6K | 0.08% | 6 | | Aug 2026 | Doritos | 823K | 39.6% | 1 | | Aug 2026 | Santa Maria | 823K | 39.6% | 2 | | Aug 2026 | Pace | 368K | 17.7% | 3 | | Aug 2026 | Old El Paso | 40.5K | 1.9% | 4 | | Aug 2026 | Newman's Own | 22.2K | 1.1% | 5 | | Aug 2026 | Chi-Chi's | 1.6K | 0.08% | 6 | | Sep 2026 | Chi-Chi's | — | — | — | | Sep 2026 | Doritos | — | — | — | | Sep 2026 | Newman's Own | — | — | — | | Sep 2026 | Old El Paso | — | — | — | | Sep 2026 | Pace | — | — | — | | Sep 2026 | Santa Maria | — | — | — | ## What is being compared - **Chi-Chi's**: Measured on the search term “chi chis salsa”. - **Doritos**: Measured on the search term “doritos”. - **Newman's Own**: Measured on the search term “newmans own”. - **Old El Paso**: Measured on the search term “oldelpaso”. - **Pace**: Measured on the search term “pace”. - **Santa Maria**: Measured on the search term “santa maria”. - [Chi-Chi's](/demand/global-en/brands/chi-chis) - [Doritos](/demand/global-en/brands/doritos) - [Newman's Own](/demand/global-en/brands/newmans-own) - [Old El Paso](/demand/global-en/brands/old-el-paso) - [Pace](/demand/global-en/brands/pace) - [Santa Maria](/demand/global-en/brands/santa-maria) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among salsa brands worldwide? Doritos and Santa Maria share the highest estimated Share of Search among salsa brands worldwide, at 39.6% in August 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Salsa brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/salsa-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/salsa-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.