---
title: "Salon booking platforms: Which brands are most popular in search?"
description: "Compare tools for salon appointments, customer records and service business operations. Share of Search among Booksy, Fresha, Vagaro, Phorest and Timely, the salon booking platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/salon-booking-platforms"
publisher: "Brandwave"
---

# Salon booking platforms: Which brands are most popular in search?

Compare tools for salon appointments, customer records and service business operations. Share of Search among Booksy, Fresha, Vagaro, Phorest and Timely, the salon booking platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Salon booking platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Booksy, 55.7%

## Which brand is most popular in search among salon booking platforms worldwide?

- In August 2026, Booksy was the most searched among salon booking platforms worldwide, with an estimated 689K branded searches and 55.7% estimated Share of Search within this set.
- Fresha is in 2nd place, 30.3 percentage points behind at 25.4% Share of Search.
- Across the 11 months ending August 2026, Booksy’s estimated Share of Search among salon booking platforms worldwide increased from 53.4% to 55.7%.
- Across the 11 months ending August 2026, Fresha’s estimated Share of Search among salon booking platforms worldwide increased from 24.6% to 25.4%.
- Across the 11 months ending August 2026, Vagaro’s estimated Share of Search among salon booking platforms worldwide decreased from 19.4% to 16.6%.
- Across the 11 months ending August 2026, Booksy’s estimated Share of Search among salon booking platforms worldwide peaked at 58.5% in April 2026 and was lowest at 53.4% in October 2025.
- Across the 11 months ending August 2026, Fresha’s estimated Share of Search among salon booking platforms worldwide peaked at 25.6% in May 2026 and was lowest at 21.9% in March 2026.
- Across the 11 months ending August 2026, Vagaro’s estimated Share of Search among salon booking platforms worldwide peaked at 19.4% in October 2025 and was lowest at 16.5% in February 2026.
- Across the 11 months ending August 2026, Phorest and Timely held steady: their estimated Share of Search among salon booking platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Booksy vs Fresha: compare search popularity](/demand/global-en/compare/booksy-vs-fresha): 55.7% against 25.4% Share of Search.
- [Booksy vs Vagaro: compare search popularity](/demand/global-en/compare/booksy-vs-vagaro): 55.7% against 16.6% Share of Search.
- [Fresha vs Vagaro: compare search popularity](/demand/global-en/compare/fresha-vs-vagaro): 25.4% against 16.6% Share of Search.

## How did search popularity change for salon booking platforms worldwide in August 2026?

- In August 2026, Fresha gained estimated Share of Search among salon booking platforms worldwide, from 22.1% to 25.4%.
- In August 2026, Booksy lost estimated Share of Search among salon booking platforms worldwide, from 58.4% to 55.7%.
- In August 2026, Vagaro lost estimated Share of Search among salon booking platforms worldwide, from 17.4% to 16.6%.
- Estimated monthly branded searches for Phorest worldwide rose 18.8% over 11 measured months, from 17.6K to 20.9K in August 2026.
- Estimated monthly branded searches for Timely worldwide fell 20.5% over 11 measured months, from 9.1K to 7.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Booksy | 55.7% | 689K | +0.3% | Booksy |
| 2 | Fresha | 25.4% | 314K | +21.2% | Fresha |
| 3 | Vagaro | 16.6% | 205K | +0.3% | Vagaro |
| 4 | Phorest | 1.7% | 20.9K | +18.6% | Phorest |
| 5 | Timely | 0.58% | 7.2K | -0.8% | Timely |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Booksy | 563K | 53.4% | 1 |
| Oct 2025 | Fresha | 260K | 24.6% | 2 |
| Oct 2025 | Vagaro | 205K | 19.4% | 3 |
| Oct 2025 | Phorest | 17.6K | 1.7% | 4 |
| Oct 2025 | Timely | 9.1K | 0.86% | 5 |
| Nov 2025 | Booksy | 563K | 57.9% | 1 |
| Nov 2025 | Fresha | 214K | 22% | 2 |
| Nov 2025 | Vagaro | 168K | 17.3% | 3 |
| Nov 2025 | Phorest | 17.6K | 1.8% | 4 |
| Nov 2025 | Timely | 8.9K | 0.92% | 5 |
| Dec 2025 | Booksy | 566K | 58.4% | 1 |
| Dec 2025 | Fresha | 214K | 22.1% | 2 |
| Dec 2025 | Vagaro | 168K | 17.3% | 3 |
| Dec 2025 | Phorest | 14.4K | 1.5% | 4 |
| Dec 2025 | Timely | 7.3K | 0.75% | 5 |
| Jan 2026 | Booksy | 566K | 53.7% | 1 |
| Jan 2026 | Fresha | 259K | 24.5% | 2 |
| Jan 2026 | Vagaro | 204K | 19.4% | 3 |
| Jan 2026 | Phorest | 17.7K | 1.7% | 4 |
| Jan 2026 | Timely | 7.6K | 0.72% | 5 |
| Feb 2026 | Booksy | 565K | 55.6% | 1 |
| Feb 2026 | Fresha | 257K | 25.3% | 2 |
| Feb 2026 | Vagaro | 168K | 16.5% | 3 |
| Feb 2026 | Phorest | 17.6K | 1.7% | 4 |
| Feb 2026 | Timely | 7.6K | 0.75% | 5 |
| Mar 2026 | Booksy | 690K | 58.3% | 1 |
| Mar 2026 | Fresha | 259K | 21.9% | 2 |
| Mar 2026 | Vagaro | 205K | 17.3% | 3 |
| Mar 2026 | Phorest | 20.9K | 1.8% | 4 |
| Mar 2026 | Timely | 7.6K | 0.64% | 5 |
| Apr 2026 | Booksy | 689K | 58.5% | 1 |
| Apr 2026 | Fresha | 259K | 22% | 2 |
| Apr 2026 | Vagaro | 205K | 17.4% | 3 |
| Apr 2026 | Phorest | 17.7K | 1.5% | 4 |
| Apr 2026 | Timely | 7.5K | 0.64% | 5 |
| May 2026 | Booksy | 690K | 55.8% | 1 |
| May 2026 | Fresha | 317K | 25.6% | 2 |
| May 2026 | Vagaro | 205K | 16.6% | 3 |
| May 2026 | Phorest | 17.6K | 1.4% | 4 |
| May 2026 | Timely | 7.4K | 0.6% | 5 |
| Jun 2026 | Booksy | 687K | 58.4% | 1 |
| Jun 2026 | Fresha | 259K | 22.1% | 2 |
| Jun 2026 | Vagaro | 204K | 17.4% | 3 |
| Jun 2026 | Phorest | 17.6K | 1.5% | 4 |
| Jun 2026 | Timely | 7.4K | 0.63% | 5 |
| Jul 2026 | Booksy | 687K | 58.4% | 1 |
| Jul 2026 | Fresha | 259K | 22.1% | 2 |
| Jul 2026 | Vagaro | 204K | 17.4% | 3 |
| Jul 2026 | Phorest | 17.6K | 1.5% | 4 |
| Jul 2026 | Timely | 7.3K | 0.62% | 5 |
| Aug 2026 | Booksy | 689K | 55.7% | 1 |
| Aug 2026 | Fresha | 314K | 25.4% | 2 |
| Aug 2026 | Vagaro | 205K | 16.6% | 3 |
| Aug 2026 | Phorest | 20.9K | 1.7% | 4 |
| Aug 2026 | Timely | 7.2K | 0.58% | 5 |
| Sep 2026 | Booksy | — | — | — |
| Sep 2026 | Fresha | — | — | — |
| Sep 2026 | Phorest | — | — | — |
| Sep 2026 | Timely | — | — | — |
| Sep 2026 | Vagaro | — | — | — |

## What is being compared

- **Booksy**: Measured on the search terms “booksy”, “booksy app”, “booksy com”, “booksy salon booking”, “booksy salon software” and “booksy software”, summed into one figure.
- **Fresha**: Measured on the search terms “fresha”, “fresha app”, “fresha booking software”, “fresha com”, “fresha salon booking”, “fresha salon software” and “fresha software”, summed into one figure.
- **Phorest**: Measured on the search terms “phorest”, “phorest app”, “phorest booking software”, “phorest com” and “phorest software”, summed into one figure.
- **Timely**: Measured on the search terms “gettimely”, “gettimely com”, “timely booking”, “timely salon” and “timely salon software”, summed into one figure.
- **Vagaro**: Measured on the search terms “salon software vagaro”, “vagaro”, “vagaro app”, “vagaro booking software”, “vagaro com”, “vagaro salon booking” and “vagaro software”, summed into one figure.

- [Booksy](/demand/global-en/brands/booksy)
- [Fresha](/demand/global-en/brands/fresha)
- [Phorest](/demand/global-en/brands/phorest)
- [Timely](/demand/global-en/brands/timely-salon)
- [Vagaro](/demand/global-en/brands/vagaro)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among salon booking platforms worldwide?

In August 2026, Booksy was the most searched among salon booking platforms worldwide, with an estimated 689K branded searches and 55.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Salon booking platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/salon-booking-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/salon-booking-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.