--- title: "LinkedIn Sales Navigator vs ZoomInfo: Which is searched more?" description: "Is LinkedIn Sales Navigator or ZoomInfo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sales prospecting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sales-prospecting-platforms/compare/linkedin-sales-navigator-vs-zoominfo" publisher: "Brandwave" --- # LinkedIn Sales Navigator vs ZoomInfo: Which is searched more? Is LinkedIn Sales Navigator or ZoomInfo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sales prospecting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LinkedIn Sales Navigator and ZoomInfo - **Competitive set**: Sales prospecting platforms - **Market**: Global - **Month measured**: Sep 2026 - **LinkedIn Sales Navigator Share of Search**: 12.9% - **ZoomInfo Share of Search**: 19.3% ## Is LinkedIn Sales Navigator or ZoomInfo more popular in search? - In September 2026, ZoomInfo had more branded searches than LinkedIn Sales Navigator among sales prospecting platforms worldwide. ZoomInfo had about 201,000 branded searches, while LinkedIn Sales Navigator had 135,000. ZoomInfo made up 19.3% of all sales prospecting platform searches we track, and LinkedIn Sales Navigator accounted for 12.9%. - ZoomInfo was ahead of LinkedIn Sales Navigator in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, LinkedIn Sales Navigator’s share of searches among sales prospecting platforms worldwide moved from 16.2% to 12.9%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, ZoomInfo’s share of searches among sales prospecting platforms worldwide moved from 24.2% to 19.3%, and its estimated monthly branded searches moved from 246K to 201K. ## Top sales prospecting platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both LinkedIn Sales Navigator and ZoomInfo showed up in all five answers. ZoomInfo was listed before LinkedIn Sales Navigator in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ZoomInfo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | LinkedIn Sales Navigator | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Cognism | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Clay | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Outreach | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Lusha | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Reply.io | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | lemlist | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smartlead | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Instantly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sales prospecting platforms - Asked ChatGPT "Which sales prospecting platform should I use?": 1. Apollo, 2. LinkedIn Sales Navigator, 3. ZoomInfo, 4. Clay - Asked ChatGPT "What are the best sales prospecting platforms?": 1. Apollo, 2. ZoomInfo, 3. LinkedIn Sales Navigator, 4. Clay, 5. Cognism, 6. Lusha, 7. Outreach - Asked ChatGPT "What's the best sales prospecting platform for a sales team?": 1. Apollo, 2. ZoomInfo, 3. Cognism, 4. LinkedIn Sales Navigator, 5. Lusha, 6. Clay, 7. Outreach - Searched Google, AI Overview "sales prospecting platform": 1. ZoomInfo, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Cognism, 5. Clay, 6. Outreach, 7. Reply.io - Searched Google, AI Overview "prospecting software": 1. Outreach, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Lusha, 5. ZoomInfo, 6. Cognism, 7. Clay Not named in any answer: lemlist, Smartlead and Instantly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sales prospecting platforms worldwide in September 2026? - In September 2026, Lusha overtook ZoomInfo to rank 2nd among sales prospecting platforms worldwide, with 19.3% of the searches. - In September 2026, ZoomInfo lost share of searches among sales prospecting platforms worldwide, from 21.7% to 19.3%. - In September 2026, LinkedIn Sales Navigator lost share of searches among sales prospecting platforms worldwide, from 14.5% to 12.9%. ## Month by month | Month | LinkedIn Sales Navigator estimated searches | LinkedIn Sales Navigator Share of Search | LinkedIn Sales Navigator rank | ZoomInfo estimated searches | ZoomInfo Share of Search | ZoomInfo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 16.2% | 4 | 246K | 24.2% | 1 | | Nov 2025 | 135K | 14% | 4 | 201K | 20.9% | 3 | | Dec 2025 | 121K | 14.7% | 4 | 201K | 24.4% | 1 | | Jan 2026 | 165K | 16% | 4 | 246K | 23.9% | 1 | | Feb 2026 | 165K | 15.7% | 4 | 246K | 23.4% | 1 | | Mar 2026 | 165K | 13.4% | 4 | 301K | 24.5% | 2 | | Apr 2026 | 165K | 12.8% | 4 | 301K | 23.4% | 2 | | May 2026 | 151K | 13.4% | 4 | 246K | 21.8% | 2 | | Jun 2026 | 165K | 15.2% | 4 | 246K | 22.8% | 2 | | Jul 2026 | 151K | 14.2% | 4 | 246K | 23.2% | 2 | | Aug 2026 | 135K | 14.5% | 4 | 201K | 21.7% | 2 | | Sep 2026 | 135K | 12.9% | 4 | 201K | 19.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using LinkedIn Sales Navigator’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LinkedIn Sales Navigator**: Measured on the search terms “linkedin sales navigator” and “sales navigator”, summed into one figure. - **ZoomInfo**: Measured on the search term “zoominfo”. - [LinkedIn Sales Navigator profile](/demand/global-en/brands/linkedin-sales-navigator) - [ZoomInfo profile](/demand/global-en/brands/zoominfo) - [All sales prospecting platforms worldwide](/demand/global-en/categories/sales-prospecting-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LinkedIn Sales Navigator or ZoomInfo more popular in search? In September 2026, ZoomInfo had more branded searches than LinkedIn Sales Navigator among sales prospecting platforms worldwide. ZoomInfo had about 201,000 branded searches, while LinkedIn Sales Navigator had 135,000. ZoomInfo made up 19.3% of all sales prospecting platform searches we track, and LinkedIn Sales Navigator accounted for 12.9%. ## Cite this page Brandwave. "LinkedIn Sales Navigator vs ZoomInfo: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sales-prospecting-platforms/compare/linkedin-sales-navigator-vs-zoominfo This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sales-prospecting-platforms/compare/linkedin-sales-navigator-vs-zoominfo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.