--- title: "Clay vs Cognism: Which is searched more?" description: "Is Clay or Cognism more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sales prospecting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sales-prospecting-platforms/compare/clay-vs-cognism" publisher: "Brandwave" --- # Clay vs Cognism: Which is searched more? Is Clay or Cognism more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sales prospecting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Clay and Cognism - **Competitive set**: Sales prospecting platforms - **Market**: Global - **Month measured**: Sep 2026 - **Clay Share of Search**: 2.9% - **Cognism Share of Search**: 2.6% ## Is Clay or Cognism more popular in search? - In September 2026, Clay had more branded searches than Cognism among sales prospecting platforms worldwide. Clay had about 30,300 branded searches, while Cognism had 27,100. Clay made up 2.9% of all sales prospecting platform searches we track, and Cognism accounted for 2.6%. - The lead changed hands 5 times in the 12 months ending September 2026: Clay took it in March 2026, Cognism took it in April 2026, Clay took it in May 2026, Cognism took it in July 2026, Clay took it in August 2026. - Across the 12 months ending September 2026, Clay’s share of searches among sales prospecting platforms worldwide moved from 2.5% to 2.9%, and its estimated monthly branded searches moved from 25.4K to 30.3K. - Across the 12 months ending September 2026, Cognism’s share of searches among sales prospecting platforms worldwide moved from 4% to 2.6%, and its estimated monthly branded searches moved from 40.5K to 27.1K. ## Top sales prospecting platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Clay appeared in all five answers. Cognism was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Cognism was listed before Clay in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ZoomInfo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | LinkedIn Sales Navigator | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Cognism | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Clay | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Outreach | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Lusha | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Reply.io | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | lemlist | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smartlead | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Instantly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sales prospecting platforms - Asked ChatGPT "Which sales prospecting platform should I use?": 1. Apollo, 2. LinkedIn Sales Navigator, 3. ZoomInfo, 4. Clay - Asked ChatGPT "What are the best sales prospecting platforms?": 1. Apollo, 2. ZoomInfo, 3. LinkedIn Sales Navigator, 4. Clay, 5. Cognism, 6. Lusha, 7. Outreach - Asked ChatGPT "What's the best sales prospecting platform for a sales team?": 1. Apollo, 2. ZoomInfo, 3. Cognism, 4. LinkedIn Sales Navigator, 5. Lusha, 6. Clay, 7. Outreach - Searched Google, AI Overview "sales prospecting platform": 1. ZoomInfo, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Cognism, 5. Clay, 6. Outreach, 7. Reply.io - Searched Google, AI Overview "prospecting software": 1. Outreach, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Lusha, 5. ZoomInfo, 6. Cognism, 7. Clay Not named in any answer: lemlist, Smartlead and Instantly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sales prospecting platforms worldwide in September 2026? - Estimated monthly branded searches for Clay worldwide rose 19.4% over 12 measured months, from 25.4K to 30.3K in September 2026. - Estimated monthly branded searches for Cognism worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026. ## Month by month | Month | Clay estimated searches | Clay Share of Search | Clay rank | Cognism estimated searches | Cognism Share of Search | Cognism rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 25.4K | 2.5% | 9 | 40.5K | 4% | 6 | | Nov 2025 | 21.2K | 2.2% | 9 | 33.1K | 3.4% | 7 | | Dec 2025 | 20.7K | 2.5% | 9 | 22.2K | 2.7% | 8 | | Jan 2026 | 25.4K | 2.5% | 9 | 33.1K | 3.2% | 7 | | Feb 2026 | 30.5K | 2.9% | 9 | 33.1K | 3.2% | 7 | | Mar 2026 | 36.6K | 3% | 8 | 33.1K | 2.7% | 9 | | Apr 2026 | 30.5K | 2.4% | 9 | 33.1K | 2.6% | 8 | | May 2026 | 30.4K | 2.7% | 8 | 27.1K | 2.4% | 9 | | Jun 2026 | 29.9K | 2.8% | 8 | 27.1K | 2.5% | 9 | | Jul 2026 | 24.9K | 2.3% | 9 | 27.1K | 2.6% | 8 | | Aug 2026 | 25.4K | 2.7% | 8 | 22.2K | 2.4% | 9 | | Sep 2026 | 30.3K | 2.9% | 8 | 27.1K | 2.6% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Clay’s and Cognism’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Clay**: Measured on the search terms “clay ai”, “clay data enrichment”, “clay sales” and “clay sales intelligence”, summed into one figure. - **Cognism**: Measured on the search terms “cognism” and “cognism sales intelligence”, summed into one figure. - [Clay profile](/demand/global-en/brands/clay) - [Cognism profile](/demand/global-en/brands/cognism) - [All sales prospecting platforms worldwide](/demand/global-en/categories/sales-prospecting-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Clay or Cognism more popular in search? In September 2026, Clay had more branded searches than Cognism among sales prospecting platforms worldwide. Clay had about 30,300 branded searches, while Cognism had 27,100. Clay made up 2.9% of all sales prospecting platform searches we track, and Cognism accounted for 2.6%. ## Cite this page Brandwave. "Clay vs Cognism: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sales-prospecting-platforms/compare/clay-vs-cognism This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sales-prospecting-platforms/compare/clay-vs-cognism. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.