--- title: "Apollo vs Instantly: Which is searched more?" description: "Which is more popular in search, Apollo or Instantly? Compare estimated monthly branded-search demand and Share of Search inside the Sales prospecting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sales-prospecting-platforms/compare/apollo-io-vs-instantly" publisher: "Brandwave" --- # Apollo vs Instantly: Which is searched more? Which is more popular in search, Apollo or Instantly? Compare estimated monthly branded-search demand and Share of Search inside the Sales prospecting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apollo and Instantly - **Competitive set**: Sales prospecting platforms - **Market**: Global - **Month measured**: Aug 2026 - **Apollo Share of Search**: 81.2% - **Instantly Share of Search**: 5.4% ## Which is more popular in search, Apollo or Instantly? - In August 2026, Apollo had more branded searches than Instantly among sales prospecting platforms worldwide. Apollo was estimated to have 518K branded searches compared to Instantly’s 34.4K, and held an 81.2% Share of Search versus Instantly’s 5.4%. - Apollo was ahead of Instantly in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Apollo’s estimated Share of Search among sales prospecting platforms worldwide moved from 68.4% to 81.2%, and its estimated monthly branded searches moved from 356K to 518K. - Across the 11 months ending August 2026, Instantly’s estimated Share of Search among sales prospecting platforms worldwide moved from 6.7% to 5.4%, and its estimated monthly branded searches moved from 34.9K to 34.4K. ## How did search popularity change for sales prospecting platforms worldwide in August 2026? - In August 2026, Apollo gained estimated Share of Search among sales prospecting platforms worldwide, from 76.9% to 81.2%. ## Month by month | Month | Apollo estimated searches | Apollo Share of Search | Apollo rank | Instantly estimated searches | Instantly Share of Search | Instantly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 356K | 68.4% | 1 | 34.9K | 6.7% | 3 | | Nov 2025 | 425K | 72.3% | 1 | 34.7K | 5.9% | 3 | | Dec 2025 | 350K | 74.2% | 1 | 28.6K | 6.1% | 3 | | Jan 2026 | 427K | 74.4% | 1 | 34.7K | 6% | 3 | | Feb 2026 | 427K | 72.2% | 1 | 34.8K | 5.9% | 3 | | Mar 2026 | 634K | 77.9% | 1 | 42.3K | 5.2% | 3 | | Apr 2026 | 764K | 81.1% | 1 | 42.3K | 4.5% | 3 | | May 2026 | 629K | 79.6% | 1 | 42.1K | 5.3% | 3 | | Jun 2026 | 519K | 77% | 1 | 34.8K | 5.2% | 4 | | Jul 2026 | 519K | 76.9% | 1 | 35K | 5.2% | 4 | | Aug 2026 | 518K | 81.2% | 1 | 34.4K | 5.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Apollo’s and Instantly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apollo**: Measured on the search terms “apollo extension chrome”, “apollo io”, “apollo io app”, “apollo io chrome extension”, “apollo io cost”, “apollo io crm”, “apollo io email”, “apollo io extension”, “apollo io extension chrome”, “apollo io extension download”, “apollo io extension for chrome”, “apollo io pricing”, “apollo lead generation”, “Apollo.io”, “apollo.io b2b sales intelligence”, “apollo.io pricing”, “apollo.io sales intelligence”, “app apollo io”, “appapollo io”, “io apollo” and “www apollo io”, summed into one figure. - **Instantly**: Measured on the search terms “instantly ai”, “instantly ai pricing”, “instantly cold email”, “Instantly.ai”, “instantly.ai pricing” and “instantlyai”, summed into one figure. - [Apollo profile](/demand/global-en/brands/apollo-io) - [Instantly profile](/demand/global-en/brands/instantly) - [All sales prospecting platforms worldwide](/demand/global-en/categories/sales-prospecting-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Apollo or Instantly? In August 2026, Apollo had more branded searches than Instantly among sales prospecting platforms worldwide. Apollo was estimated to have 518K branded searches compared to Instantly’s 34.4K, and held an 81.2% Share of Search versus Instantly’s 5.4%. ## Cite this page Brandwave. "Apollo vs Instantly: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sales-prospecting-platforms/compare/apollo-io-vs-instantly This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sales-prospecting-platforms/compare/apollo-io-vs-instantly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.