---
title: "Sales intelligence platforms: Which brands are most popular in search?"
description: "Compare the platforms that find and enrich sales leads. Share of Search among Apollo, ZoomInfo, Lusha, Cognism and Clay, the sales intelligence platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sales-intelligence-platforms"
publisher: "Brandwave"
---

# Sales intelligence platforms: Which brands are most popular in search?

Compare the platforms that find and enrich sales leads. Share of Search among Apollo, ZoomInfo, Lusha, Cognism and Clay, the sales intelligence platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sales intelligence platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Apollo, 56.7%

## Which brand is most popular in search among sales intelligence platforms worldwide?

- In August 2026, Apollo was the most searched among sales intelligence platforms worldwide, with an estimated 518K branded searches and 56.7% estimated Share of Search within this set.
- ZoomInfo is in 2nd place, 34.4 percentage points behind at 22.4% Share of Search.
- Across the 11 months ending August 2026, Apollo’s estimated Share of Search among sales intelligence platforms worldwide increased from 41.6% to 56.7%.
- Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among sales intelligence platforms worldwide decreased from 29.4% to 22.4%.
- Across the 11 months ending August 2026, Lusha’s estimated Share of Search among sales intelligence platforms worldwide decreased from 23.9% to 18.2%.
- Across the 11 months ending August 2026, Cognism’s estimated Share of Search among sales intelligence platforms worldwide decreased from 4.9% to 2.5%.
- Across the 11 months ending August 2026, Apollo’s estimated Share of Search among sales intelligence platforms worldwide peaked at 58.4% in April 2026 and was lowest at 41.6% in October 2025.
- Across the 11 months ending August 2026, Lusha’s estimated Share of Search among sales intelligence platforms worldwide peaked at 23.9% in October 2025 and was lowest at 15.5% in April 2026.
- Across the 11 months ending August 2026, Clay held steady: its estimated Share of Search among sales intelligence platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Apollo vs ZoomInfo: compare search popularity](/demand/global-en/compare/apollo-io-vs-zoominfo): 56.7% against 22.4% Share of Search.
- [Apollo vs Lusha: compare search popularity](/demand/global-en/compare/apollo-io-vs-lusha): 56.7% against 18.2% Share of Search.
- [Apollo vs Cognism: compare search popularity](/demand/global-en/compare/apollo-io-vs-cognism): 56.7% against 2.5% Share of Search.
- [ZoomInfo vs Lusha: compare search popularity](/demand/global-en/compare/lusha-vs-zoominfo): 22.4% against 18.2% Share of Search.
- [ZoomInfo vs Cognism: compare search popularity](/demand/global-en/compare/cognism-vs-zoominfo): 22.4% against 2.5% Share of Search.
- [Lusha vs Cognism: compare search popularity](/demand/global-en/compare/cognism-vs-lusha): 18.2% against 2.5% Share of Search.

## How did search popularity change for sales intelligence platforms worldwide in August 2026?

- In August 2026, Apollo gained estimated Share of Search among sales intelligence platforms worldwide, from 51.9% to 56.7%.
- In August 2026, ZoomInfo lost estimated Share of Search among sales intelligence platforms worldwide, from 24.9% to 22.4%.
- In August 2026, Lusha lost estimated Share of Search among sales intelligence platforms worldwide, from 20.2% to 18.2%.
- Estimated monthly branded searches for Cognism worldwide fell 45.3% over 11 measured months, from 41.6K to 22.7K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Apollo | 56.7% | 518K | -0.1% | Apollo |
| 2 | ZoomInfo | 22.4% | 204K | -18.1% | ZoomInfo |
| 3 | Lusha | 18.2% | 166K | -17.8% | Lusha |
| 4 | Cognism | 2.5% | 22.7K | -18.1% | Cognism |
| 5 | Clay | 0.26% | 2.4K | +26.3% | Clay |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Apollo | 356K | 41.6% | 1 |
| Oct 2025 | ZoomInfo | 251K | 29.4% | 2 |
| Oct 2025 | Lusha | 205K | 23.9% | 3 |
| Oct 2025 | Cognism | 41.6K | 4.9% | 4 |
| Oct 2025 | Clay | 2.4K | 0.28% | 5 |
| Nov 2025 | Apollo | 425K | 48.9% | 1 |
| Nov 2025 | ZoomInfo | 206K | 23.6% | 2 |
| Nov 2025 | Lusha | 203K | 23.3% | 3 |
| Nov 2025 | Cognism | 34K | 3.9% | 4 |
| Nov 2025 | Clay | 2.4K | 0.28% | 5 |
| Dec 2025 | Apollo | 350K | 46.9% | 1 |
| Dec 2025 | ZoomInfo | 206K | 27.5% | 2 |
| Dec 2025 | Lusha | 166K | 22.3% | 3 |
| Dec 2025 | Cognism | 22.9K | 3.1% | 4 |
| Dec 2025 | Clay | 1.9K | 0.25% | 5 |
| Jan 2026 | Apollo | 427K | 46.6% | 1 |
| Jan 2026 | ZoomInfo | 251K | 27.4% | 2 |
| Jan 2026 | Lusha | 202K | 22.1% | 3 |
| Jan 2026 | Cognism | 33.9K | 3.7% | 4 |
| Jan 2026 | Clay | 2.4K | 0.26% | 5 |
| Feb 2026 | Apollo | 427K | 46.5% | 1 |
| Feb 2026 | ZoomInfo | 253K | 27.5% | 2 |
| Feb 2026 | Lusha | 203K | 22.1% | 3 |
| Feb 2026 | Cognism | 34.1K | 3.7% | 4 |
| Feb 2026 | Clay | 2.4K | 0.26% | 5 |
| Mar 2026 | Apollo | 634K | 53.8% | 1 |
| Mar 2026 | ZoomInfo | 305K | 25.9% | 2 |
| Mar 2026 | Lusha | 202K | 17.2% | 3 |
| Mar 2026 | Cognism | 34.1K | 2.9% | 4 |
| Mar 2026 | Clay | 2.4K | 0.2% | 5 |
| Apr 2026 | Apollo | 764K | 58.4% | 1 |
| Apr 2026 | ZoomInfo | 305K | 23.3% | 2 |
| Apr 2026 | Lusha | 203K | 15.5% | 3 |
| Apr 2026 | Cognism | 33.9K | 2.6% | 4 |
| Apr 2026 | Clay | 2.4K | 0.18% | 5 |
| May 2026 | Apollo | 629K | 56.6% | 1 |
| May 2026 | ZoomInfo | 250K | 22.5% | 2 |
| May 2026 | Lusha | 202K | 18.2% | 3 |
| May 2026 | Cognism | 27.9K | 2.5% | 4 |
| May 2026 | Clay | 2.4K | 0.22% | 5 |
| Jun 2026 | Apollo | 519K | 51.9% | 1 |
| Jun 2026 | ZoomInfo | 250K | 25% | 2 |
| Jun 2026 | Lusha | 202K | 20.2% | 3 |
| Jun 2026 | Cognism | 27.8K | 2.8% | 4 |
| Jun 2026 | Clay | 1.9K | 0.19% | 5 |
| Jul 2026 | Apollo | 519K | 51.9% | 1 |
| Jul 2026 | ZoomInfo | 250K | 24.9% | 2 |
| Jul 2026 | Lusha | 202K | 20.2% | 3 |
| Jul 2026 | Cognism | 27.8K | 2.8% | 4 |
| Jul 2026 | Clay | 1.9K | 0.19% | 5 |
| Aug 2026 | Apollo | 518K | 56.7% | 1 |
| Aug 2026 | ZoomInfo | 204K | 22.4% | 2 |
| Aug 2026 | Lusha | 166K | 18.2% | 3 |
| Aug 2026 | Cognism | 22.7K | 2.5% | 4 |
| Aug 2026 | Clay | 2.4K | 0.26% | 5 |
| Sep 2026 | Apollo | — | — | — |
| Sep 2026 | Clay | — | — | — |
| Sep 2026 | Cognism | — | — | — |
| Sep 2026 | Lusha | — | — | — |
| Sep 2026 | ZoomInfo | — | — | — |

## What is being compared

- **Apollo**: Measured on the search terms “apollo extension chrome”, “apollo io”, “apollo io app”, “apollo io chrome extension”, “apollo io cost”, “apollo io crm”, “apollo io email”, “apollo io extension”, “apollo io extension chrome”, “apollo io extension download”, “apollo io extension for chrome”, “apollo io pricing”, “apollo lead generation”, “Apollo.io”, “apollo.io b2b sales intelligence”, “apollo.io pricing”, “apollo.io sales intelligence”, “app apollo io”, “appapollo io”, “io apollo” and “www apollo io”, summed into one figure.
- **Clay**: Measured on the search term “clay sales”.
- **Cognism**: Measured on the search terms “cognism”, “cognism pricing”, “cognism sales intelligence” and “cognism.com”, summed into one figure.
- **Lusha**: Measured on the search terms “lusha”, “lusha b2b sales intelligence”, “lusha sales intelligence” and “lusha.com”, summed into one figure.
- **ZoomInfo**: Measured on the search terms “zoominfo”, “zoominfo price”, “zoominfo sales intelligence” and “zoominfo.com”, summed into one figure.

- [Apollo](/demand/global-en/brands/apollo-io)
- [Clay](/demand/global-en/brands/clay-sales)
- [Cognism](/demand/global-en/brands/cognism)
- [Lusha](/demand/global-en/brands/lusha)
- [ZoomInfo](/demand/global-en/brands/zoominfo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sales intelligence platforms worldwide?

In August 2026, Apollo was the most searched among sales intelligence platforms worldwide, with an estimated 518K branded searches and 56.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sales intelligence platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/sales-intelligence-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sales-intelligence-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.