---
title: "Sales engagement platforms: Which brands are most popular in search?"
description: "Compare the platforms sales teams run sequences in. Share of Search among Salesloft, Yesware, Outreach, MX and Groove, the sales engagement platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sales-engagement-platforms"
publisher: "Brandwave"
---

# Sales engagement platforms: Which brands are most popular in search?

Compare the platforms sales teams run sequences in. Share of Search among Salesloft, Yesware, Outreach, MX and Groove, the sales engagement platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sales engagement platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Salesloft, 77.5%

## Which brand is most popular in search among sales engagement platforms worldwide?

- In August 2026, Salesloft was the most searched among sales engagement platforms worldwide, with an estimated 27.7K branded searches and 77.5% estimated Share of Search within this set.
- Yesware is in 2nd place, 67.4 percentage points behind at 10.1% Share of Search.
- Across the 11 months ending August 2026, Salesloft’s estimated Share of Search among sales engagement platforms worldwide decreased from 79.6% to 77.5%.
- Across the 11 months ending August 2026, Outreach’s estimated Share of Search among sales engagement platforms worldwide increased from 6.7% to 7.7%.
- Across the 11 months ending August 2026, MX’s estimated Share of Search among sales engagement platforms worldwide increased from 3.1% to 4.5%.
- Across the 11 months ending August 2026, Salesloft’s estimated Share of Search among sales engagement platforms worldwide peaked at 79.6% in October 2025 and was lowest at 74.9% in March 2026.
- Across the 11 months ending August 2026, Yesware’s estimated Share of Search among sales engagement platforms worldwide peaked at 12.5% in November 2025 and was lowest at 9.8% in April 2026.
- Across the 11 months ending August 2026, Outreach’s estimated Share of Search among sales engagement platforms worldwide peaked at 10.8% in April 2026 and was lowest at 6.3% in November 2025.
- Across the 11 months ending August 2026, MX’s estimated Share of Search among sales engagement platforms worldwide peaked at 4.5% in August 2026 and was lowest at 3% in November 2025.
- Across the 11 months ending August 2026, Yesware and Groove held steady: their estimated Share of Search among sales engagement platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Salesloft vs Yesware: compare search popularity](/demand/global-en/compare/salesloft-vs-yesware): 77.5% against 10.1% Share of Search.
- [Salesloft vs Outreach: compare search popularity](/demand/global-en/compare/outreach-vs-salesloft): 77.5% against 7.7% Share of Search.
- [Salesloft vs MX: compare search popularity](/demand/global-en/compare/mx-vs-salesloft): 77.5% against 4.5% Share of Search.
- [Yesware vs Outreach: compare search popularity](/demand/global-en/compare/outreach-vs-yesware): 10.1% against 7.7% Share of Search.
- [Yesware vs MX: compare search popularity](/demand/global-en/compare/mx-vs-yesware): 10.1% against 4.5% Share of Search.
- [Outreach vs MX: compare search popularity](/demand/global-en/compare/mx-vs-outreach): 7.7% against 4.5% Share of Search.

## How did search popularity change for sales engagement platforms worldwide in August 2026?

- MX’s estimated Share of Search among sales engagement platforms worldwide has gained ground for 3 months in a row, from 3.6% to 4.5% in August 2026.
- Salesloft’s estimated Share of Search among sales engagement platforms worldwide has gained ground for 3 months in a row, from 76.8% to 77.5% in August 2026.
- Outreach’s estimated Share of Search among sales engagement platforms worldwide has lost ground for 3 months in a row, from 9.4% to 7.7% in August 2026.
- Estimated monthly branded searches for Yesware worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026.
- Estimated monthly branded searches for Groove worldwide fell 18.2% over 11 measured months, from 110 to 90 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Salesloft | 77.5% | 27.7K | -0.1% | Salesloft |
| 2 | Yesware | 10.1% | 3.6K | 0.0% | Yesware |
| 3 | Outreach | 7.7% | 2.8K | -2.8% | Outreach |
| 4 | MX | 4.5% | 1.6K | 0.0% | MX |
| 5 | Groove | 0.25% | 90 | 0.0% | Groove |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Salesloft | 41.3K | 79.6% | 1 |
| Oct 2025 | Yesware | 5.4K | 10.4% | 2 |
| Oct 2025 | Outreach | 3.5K | 6.7% | 3 |
| Oct 2025 | MX | 1.6K | 3.1% | 4 |
| Oct 2025 | Groove | 110 | 0.21% | 5 |
| Nov 2025 | Salesloft | 33.8K | 78% | 1 |
| Nov 2025 | Yesware | 5.4K | 12.5% | 2 |
| Nov 2025 | Outreach | 2.7K | 6.3% | 3 |
| Nov 2025 | MX | 1.3K | 3% | 4 |
| Nov 2025 | Groove | 90 | 0.21% | 5 |
| Dec 2025 | Salesloft | 27.8K | 75.9% | 1 |
| Dec 2025 | Yesware | 4.4K | 12% | 2 |
| Dec 2025 | Outreach | 2.7K | 7.4% | 3 |
| Dec 2025 | MX | 1.6K | 4.4% | 4 |
| Dec 2025 | Groove | 110 | 0.3% | 5 |
| Jan 2026 | Salesloft | 33.8K | 76.6% | 1 |
| Jan 2026 | Yesware | 5.4K | 12.2% | 2 |
| Jan 2026 | Outreach | 3.2K | 7.3% | 3 |
| Jan 2026 | MX | 1.6K | 3.6% | 4 |
| Jan 2026 | Groove | 110 | 0.25% | 5 |
| Feb 2026 | Salesloft | 33.8K | 78.7% | 1 |
| Feb 2026 | Yesware | 4.4K | 10.2% | 2 |
| Feb 2026 | Outreach | 3.4K | 7.8% | 3 |
| Feb 2026 | MX | 1.3K | 3% | 4 |
| Feb 2026 | Groove | 90 | 0.21% | 5 |
| Mar 2026 | Salesloft | 34K | 74.9% | 1 |
| Mar 2026 | Yesware | 5.4K | 11.9% | 2 |
| Mar 2026 | Outreach | 4.3K | 9.5% | 3 |
| Mar 2026 | MX | 1.6K | 3.5% | 4 |
| Mar 2026 | Groove | 110 | 0.24% | 5 |
| Apr 2026 | Salesloft | 33.8K | 75.6% | 1 |
| Apr 2026 | Outreach | 4.8K | 10.8% | 2 |
| Apr 2026 | Yesware | 4.4K | 9.8% | 3 |
| Apr 2026 | MX | 1.6K | 3.6% | 4 |
| Apr 2026 | Groove | 90 | 0.2% | 5 |
| May 2026 | Salesloft | 27.7K | 76.8% | 1 |
| May 2026 | Yesware | 3.6K | 10% | 2 |
| May 2026 | Outreach | 3.4K | 9.4% | 3 |
| May 2026 | MX | 1.3K | 3.6% | 4 |
| May 2026 | Groove | 90 | 0.25% | 5 |
| Jun 2026 | Salesloft | 27.7K | 77.1% | 1 |
| Jun 2026 | Yesware | 3.6K | 10% | 2 |
| Jun 2026 | Outreach | 2.9K | 8.1% | 3 |
| Jun 2026 | MX | 1.6K | 4.4% | 4 |
| Jun 2026 | Groove | 90 | 0.25% | 5 |
| Jul 2026 | Salesloft | 27.7K | 77.4% | 1 |
| Jul 2026 | Yesware | 3.6K | 10% | 2 |
| Jul 2026 | Outreach | 2.8K | 7.9% | 3 |
| Jul 2026 | MX | 1.6K | 4.5% | 4 |
| Jul 2026 | Groove | 90 | 0.25% | 5 |
| Aug 2026 | Salesloft | 27.7K | 77.5% | 1 |
| Aug 2026 | Yesware | 3.6K | 10.1% | 2 |
| Aug 2026 | Outreach | 2.8K | 7.7% | 3 |
| Aug 2026 | MX | 1.6K | 4.5% | 4 |
| Aug 2026 | Groove | 90 | 0.25% | 5 |
| Sep 2026 | Groove | — | — | — |
| Sep 2026 | MX | — | — | — |
| Sep 2026 | Outreach | — | — | — |
| Sep 2026 | Salesloft | — | — | — |
| Sep 2026 | Yesware | — | — | — |

## What is being compared

- **Groove**: Measured on the search term “groove sales”.
- **MX**: Measured on the search term “mx technologies”.
- **Outreach**: Measured on the search terms “outreach io”, “outreach io app”, “outreach io cost”, “outreach io pricing”, “outreach sales engagement platform”, “outreach_io” and “outreach.io”, summed into one figure.
- **Salesloft**: Measured on the search terms “Salesloft”, “salesloft app”, “salesloft cadence”, “salesloft com”, “salesloft pricing” and “salesloft.com”, summed into one figure.
- **Yesware**: Measured on the search term “yesware”.

- [Groove](/demand/global-en/brands/groove)
- [MX](/demand/global-en/brands/mx)
- [Outreach](/demand/global-en/brands/outreach)
- [Salesloft](/demand/global-en/brands/salesloft)
- [Yesware](/demand/global-en/brands/yesware)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sales engagement platforms worldwide?

In August 2026, Salesloft was the most searched among sales engagement platforms worldwide, with an estimated 27.7K branded searches and 77.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sales engagement platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/sales-engagement-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sales-engagement-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.