---
title: "Sales enablement platforms: Which brands are most popular in search?"
description: "Compare services and tools used to organize sales content and support sales teams. Share of Search among Highspot, Mindtickle, Showpad, Bigtincan and Seismic, the sales enablement platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sales-enablement-platforms"
publisher: "Brandwave"
---

# Sales enablement platforms: Which brands are most popular in search?

Compare services and tools used to organize sales content and support sales teams. Share of Search among Highspot, Mindtickle, Showpad, Bigtincan and Seismic, the sales enablement platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sales enablement platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Highspot, 48.4%

## Which brand is most popular in search among sales enablement platforms worldwide?

- In August 2026, Highspot was the most searched among sales enablement platforms worldwide, with an estimated 27.5K branded searches and 48.4% estimated Share of Search within this set.
- Mindtickle is in 2nd place, 22.1 percentage points behind at 26.3% Share of Search.
- Across the 11 months ending August 2026, Highspot’s estimated Share of Search among sales enablement platforms worldwide increased from 47.2% to 48.4%.
- Across the 11 months ending August 2026, Mindtickle’s estimated Share of Search among sales enablement platforms worldwide increased from 21% to 26.3%.
- Across the 11 months ending August 2026, Showpad’s estimated Share of Search among sales enablement platforms worldwide decreased from 25.8% to 21.6%.
- Across the 11 months ending August 2026, Bigtincan’s estimated Share of Search among sales enablement platforms worldwide decreased from 5.1% to 2.9%.
- Across the 11 months ending August 2026, Highspot’s estimated Share of Search among sales enablement platforms worldwide peaked at 52.3% in December 2025 and was lowest at 46% in April 2026.
- Across the 11 months ending August 2026, Showpad’s estimated Share of Search among sales enablement platforms worldwide peaked at 25.8% in October 2025 and was lowest at 19.1% in December 2025.
- Across the 11 months ending August 2026, Mindtickle rose from 3rd to 2nd among sales enablement platforms worldwide.
- Across the 11 months ending August 2026, Showpad fell from 2nd to 3rd among sales enablement platforms worldwide.
- Across the 11 months ending August 2026, Seismic held steady: its estimated Share of Search among sales enablement platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Highspot vs Mindtickle: compare search popularity](/demand/global-en/compare/highspot-vs-mindtickle): 48.4% against 26.3% Share of Search.
- [Highspot vs Showpad: compare search popularity](/demand/global-en/compare/highspot-vs-showpad): 48.4% against 21.6% Share of Search.
- [Highspot vs Bigtincan: compare search popularity](/demand/global-en/compare/bigtincan-vs-highspot): 48.4% against 2.9% Share of Search.
- [Mindtickle vs Showpad: compare search popularity](/demand/global-en/compare/mindtickle-vs-showpad): 26.3% against 21.6% Share of Search.
- [Mindtickle vs Bigtincan: compare search popularity](/demand/global-en/compare/bigtincan-vs-mindtickle): 26.3% against 2.9% Share of Search.
- [Showpad vs Bigtincan: compare search popularity](/demand/global-en/compare/bigtincan-vs-showpad): 21.6% against 2.9% Share of Search.

## How did search popularity change for sales enablement platforms worldwide in August 2026?

- Estimated monthly branded searches for Bigtincan worldwide fell 55.1% over 11 measured months, from 3.6K to 1.6K in August 2026.
- Estimated monthly branded searches for Seismic worldwide fell 33.8% over 11 measured months, from 650 to 430 in August 2026.
- Estimated monthly branded searches for Showpad worldwide fell 33% over 11 measured months, from 18.4K to 12.3K in August 2026.
- Estimated monthly branded searches for Highspot worldwide fell 18.2% over 11 measured months, from 33.6K to 27.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Highspot | 48.4% | 27.5K | -0.7% | Highspot |
| 2 | Mindtickle | 26.3% | 15K | -0.2% | Mindtickle |
| 3 | Showpad | 21.6% | 12.3K | -0.4% | Showpad |
| 4 | Bigtincan | 2.9% | 1.6K | -15.0% | Bigtincan |
| 5 | Seismic | 0.76% | 430 | 0.0% | Seismic |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Highspot | 33.6K | 47.2% | 1 |
| Oct 2025 | Showpad | 18.4K | 25.8% | 2 |
| Oct 2025 | Mindtickle | 14.9K | 21% | 3 |
| Oct 2025 | Bigtincan | 3.6K | 5.1% | 4 |
| Oct 2025 | Seismic | 650 | 0.91% | 5 |
| Nov 2025 | Highspot | 27.5K | 47.1% | 1 |
| Nov 2025 | Mindtickle | 15K | 25.6% | 2 |
| Nov 2025 | Showpad | 12.3K | 21.1% | 3 |
| Nov 2025 | Bigtincan | 3K | 5% | 4 |
| Nov 2025 | Seismic | 690 | 1.2% | 5 |
| Dec 2025 | Highspot | 27.6K | 52.3% | 1 |
| Dec 2025 | Mindtickle | 12.2K | 23.1% | 2 |
| Dec 2025 | Showpad | 10.1K | 19.1% | 3 |
| Dec 2025 | Bigtincan | 2.4K | 4.6% | 4 |
| Dec 2025 | Seismic | 530 | 1% | 5 |
| Jan 2026 | Highspot | 33.6K | 50.1% | 1 |
| Jan 2026 | Showpad | 15K | 22.4% | 2 |
| Jan 2026 | Mindtickle | 14.9K | 22.3% | 3 |
| Jan 2026 | Bigtincan | 3K | 4.4% | 4 |
| Jan 2026 | Seismic | 600 | 0.89% | 5 |
| Feb 2026 | Highspot | 33.9K | 50.6% | 1 |
| Feb 2026 | Showpad | 15.1K | 22.5% | 2 |
| Feb 2026 | Mindtickle | 14.9K | 22.2% | 3 |
| Feb 2026 | Bigtincan | 2.4K | 3.6% | 4 |
| Feb 2026 | Seismic | 690 | 1% | 5 |
| Mar 2026 | Highspot | 33.7K | 50.1% | 1 |
| Mar 2026 | Showpad | 15.1K | 22.3% | 2 |
| Mar 2026 | Mindtickle | 15K | 22.2% | 3 |
| Mar 2026 | Bigtincan | 3K | 4.4% | 4 |
| Mar 2026 | Seismic | 650 | 0.96% | 5 |
| Apr 2026 | Highspot | 27.7K | 46% | 1 |
| Apr 2026 | Showpad | 15.1K | 25% | 2 |
| Apr 2026 | Mindtickle | 14.9K | 24.8% | 3 |
| Apr 2026 | Bigtincan | 1.9K | 3.2% | 4 |
| Apr 2026 | Seismic | 560 | 0.93% | 5 |
| May 2026 | Highspot | 27.7K | 48.1% | 1 |
| May 2026 | Mindtickle | 15K | 26.1% | 2 |
| May 2026 | Showpad | 12.4K | 21.5% | 3 |
| May 2026 | Bigtincan | 2K | 3.4% | 4 |
| May 2026 | Seismic | 490 | 0.85% | 5 |
| Jun 2026 | Highspot | 27.7K | 46% | 1 |
| Jun 2026 | Showpad | 15K | 25% | 2 |
| Jun 2026 | Mindtickle | 15K | 24.9% | 3 |
| Jun 2026 | Bigtincan | 2K | 3.3% | 4 |
| Jun 2026 | Seismic | 490 | 0.81% | 5 |
| Jul 2026 | Highspot | 27.7K | 48.3% | 1 |
| Jul 2026 | Mindtickle | 15K | 26.1% | 2 |
| Jul 2026 | Showpad | 12.3K | 21.5% | 3 |
| Jul 2026 | Bigtincan | 1.9K | 3.4% | 4 |
| Jul 2026 | Seismic | 430 | 0.75% | 5 |
| Aug 2026 | Highspot | 27.5K | 48.4% | 1 |
| Aug 2026 | Mindtickle | 15K | 26.3% | 2 |
| Aug 2026 | Showpad | 12.3K | 21.6% | 3 |
| Aug 2026 | Bigtincan | 1.6K | 2.9% | 4 |
| Aug 2026 | Seismic | 430 | 0.76% | 5 |
| Sep 2026 | Bigtincan | — | — | — |
| Sep 2026 | Highspot | — | — | — |
| Sep 2026 | Mindtickle | — | — | — |
| Sep 2026 | Seismic | — | — | — |
| Sep 2026 | Showpad | — | — | — |

## What is being compared

- **Bigtincan**: Measured on the search terms “bigtincan”, “bigtincan app” and “bigtincan com”, summed into one figure.
- **Highspot**: Measured on the search terms “highspot”, “highspot app”, “highspot com”, “highspot platform”, “highspot sales enablement” and “highspot software”, summed into one figure.
- **Mindtickle**: Measured on the search terms “mind tickle”, “mindtickle”, “mindtickle app” and “mindtickle com”, summed into one figure.
- **Seismic**: Measured on the search terms “seismic com” and “seismic sales enablement”, summed into one figure.
- **Showpad**: Measured on the search terms “showpad”, “showpad app”, “showpad com”, “showpad platform”, “showpad sales enablement” and “showpad software”, summed into one figure.

- [Bigtincan](/demand/global-en/brands/bigtincan)
- [Highspot](/demand/global-en/brands/highspot)
- [Mindtickle](/demand/global-en/brands/mindtickle)
- [Seismic](/demand/global-en/brands/seismic)
- [Showpad](/demand/global-en/brands/showpad)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sales enablement platforms worldwide?

In August 2026, Highspot was the most searched among sales enablement platforms worldwide, with an estimated 27.5K branded searches and 48.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sales enablement platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/sales-enablement-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sales-enablement-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.