--- title: "Sales dialler platforms: Which brands are most popular in search?" description: "Compare the platforms sales teams make calls through. Share of Search among Dialpad, Aircall, JustCall, Nooks and Orum, the sales dialler platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sales-dialler-platforms" publisher: "Brandwave" --- # Sales dialler platforms: Which brands are most popular in search? Compare the platforms sales teams make calls through. Share of Search among Dialpad, Aircall, JustCall, Nooks and Orum, the sales dialler platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Sales dialler platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Dialpad, 49.4% ## Which brand is most popular in search among sales dialler platforms worldwide? - In August 2026, Dialpad was the most searched among sales dialler platforms worldwide, with an estimated 93.5K branded searches and 49.4% estimated Share of Search within this set. - Aircall is in 2nd place, 16.3 percentage points behind at 33% Share of Search. - Across the 11 months ending August 2026, Dialpad’s estimated Share of Search among sales dialler platforms worldwide increased from 41.8% to 49.4%. - Across the 11 months ending August 2026, Aircall’s estimated Share of Search among sales dialler platforms worldwide decreased from 41.5% to 33%. - Across the 11 months ending August 2026, Nooks’ estimated Share of Search among sales dialler platforms worldwide increased from 1.1% to 1.8%. - Across the 11 months ending August 2026, Dialpad’s estimated Share of Search among sales dialler platforms worldwide peaked at 49.4% in August 2026 and was lowest at 31.3% in January 2026. - Across the 11 months ending August 2026, Aircall’s estimated Share of Search among sales dialler platforms worldwide peaked at 56.1% in January 2026 and was lowest at 33% in August 2026. - Across the 11 months ending August 2026, JustCall’s estimated Share of Search among sales dialler platforms worldwide peaked at 16.6% in December 2025 and was lowest at 11.5% in January 2026. - Across the 11 months ending August 2026, JustCall and Orum held steady: their estimated Share of Search among sales dialler platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Dialpad vs Aircall: compare search popularity](/demand/global-en/compare/aircall-vs-dialpad): 49.4% against 33% Share of Search. - [Dialpad vs JustCall: compare search popularity](/demand/global-en/compare/dialpad-vs-justcall): 49.4% against 15.3% Share of Search. - [Aircall vs JustCall: compare search popularity](/demand/global-en/compare/aircall-vs-justcall): 33% against 15.3% Share of Search. ## How did search popularity change for sales dialler platforms worldwide in August 2026? - In August 2026, Dialpad gained estimated Share of Search among sales dialler platforms worldwide, from 46.2% to 49.4%. - In August 2026, JustCall gained estimated Share of Search among sales dialler platforms worldwide, from 14% to 15.3%. - In August 2026, Aircall lost estimated Share of Search among sales dialler platforms worldwide, from 37.7% to 33%. - Estimated monthly branded searches for Orum worldwide rose 39.7% over 11 measured months, from 680 to 950 in August 2026. - Estimated monthly branded searches for Nooks worldwide rose 39% over 11 measured months, from 2.4K to 3.4K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Dialpad | 49.4% | 93.5K | -0.0% | Dialpad | | 2 | Aircall | 33% | 62.5K | -18.1% | Aircall | | 3 | JustCall | 15.3% | 29.1K | +2.7% | JustCall | | 4 | Nooks | 1.8% | 3.4K | +3.7% | Nooks | | 5 | Orum | 0.5% | 950 | -2.1% | Orum | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dialpad | 93.5K | 41.8% | 1 | | Oct 2025 | Aircall | 92.9K | 41.5% | 2 | | Oct 2025 | JustCall | 34.3K | 15.3% | 3 | | Oct 2025 | Nooks | 2.4K | 1.1% | 4 | | Oct 2025 | Orum | 680 | 0.3% | 5 | | Nov 2025 | Dialpad | 76.5K | 41.6% | 1 | | Nov 2025 | Aircall | 76.3K | 41.5% | 2 | | Nov 2025 | JustCall | 28.1K | 15.3% | 3 | | Nov 2025 | Nooks | 2.3K | 1.3% | 4 | | Nov 2025 | Orum | 660 | 0.36% | 5 | | Dec 2025 | Dialpad | 76.5K | 45.1% | 1 | | Dec 2025 | Aircall | 62.5K | 36.8% | 2 | | Dec 2025 | JustCall | 28.1K | 16.6% | 3 | | Dec 2025 | Nooks | 2K | 1.2% | 4 | | Dec 2025 | Orum | 550 | 0.32% | 5 | | Jan 2026 | Aircall | 167K | 56.1% | 1 | | Jan 2026 | Dialpad | 93.5K | 31.3% | 2 | | Jan 2026 | JustCall | 34.2K | 11.5% | 3 | | Jan 2026 | Nooks | 2.5K | 0.82% | 4 | | Jan 2026 | Orum | 810 | 0.27% | 5 | | Feb 2026 | Aircall | 92.5K | 45.9% | 1 | | Feb 2026 | Dialpad | 77K | 38.2% | 2 | | Feb 2026 | JustCall | 28.2K | 14% | 3 | | Feb 2026 | Nooks | 3.3K | 1.6% | 4 | | Feb 2026 | Orum | 790 | 0.39% | 5 | | Mar 2026 | Dialpad | 94K | 41.7% | 1 | | Mar 2026 | Aircall | 92.9K | 41.2% | 2 | | Mar 2026 | JustCall | 34.3K | 15.2% | 3 | | Mar 2026 | Nooks | 3.2K | 1.4% | 4 | | Mar 2026 | Orum | 810 | 0.36% | 5 | | Apr 2026 | Dialpad | 93.6K | 45% | 1 | | Apr 2026 | Aircall | 76K | 36.6% | 2 | | Apr 2026 | JustCall | 34.3K | 16.5% | 3 | | Apr 2026 | Nooks | 3.1K | 1.5% | 4 | | Apr 2026 | Orum | 810 | 0.39% | 5 | | May 2026 | Dialpad | 76.9K | 41.5% | 1 | | May 2026 | Aircall | 76.3K | 41.2% | 2 | | May 2026 | JustCall | 28.1K | 15.2% | 3 | | May 2026 | Nooks | 3.1K | 1.7% | 4 | | May 2026 | Orum | 790 | 0.43% | 5 | | Jun 2026 | Dialpad | 93.4K | 46.2% | 1 | | Jun 2026 | Aircall | 76.3K | 37.8% | 2 | | Jun 2026 | JustCall | 28.2K | 13.9% | 3 | | Jun 2026 | Nooks | 3.4K | 1.7% | 4 | | Jun 2026 | Orum | 830 | 0.41% | 5 | | Jul 2026 | Dialpad | 93.5K | 46.2% | 1 | | Jul 2026 | Aircall | 76.3K | 37.7% | 2 | | Jul 2026 | JustCall | 28.3K | 14% | 3 | | Jul 2026 | Nooks | 3.2K | 1.6% | 4 | | Jul 2026 | Orum | 970 | 0.48% | 5 | | Aug 2026 | Dialpad | 93.5K | 49.4% | 1 | | Aug 2026 | Aircall | 62.5K | 33% | 2 | | Aug 2026 | JustCall | 29.1K | 15.3% | 3 | | Aug 2026 | Nooks | 3.4K | 1.8% | 4 | | Aug 2026 | Orum | 950 | 0.5% | 5 | | Sep 2026 | Aircall | — | — | — | | Sep 2026 | Dialpad | — | — | — | | Sep 2026 | JustCall | — | — | — | | Sep 2026 | Nooks | — | — | — | | Sep 2026 | Orum | — | — | — | ## What is being compared - **Aircall**: Measured on the search terms “aircall”, “aircall app”, “aircall io” and “aircall software”, summed into one figure. - **Dialpad**: Measured on the search terms “dialpad”, “dialpad app”, “dialpad business phone”, “dialpad com”, “dialpad connect” and “dialpad software”, summed into one figure. - **JustCall**: Measured on the search terms “justcall”, “justcall app”, “justcall io”, “justcall sales dialer” and “justcall software”, summed into one figure. - **Nooks**: Measured on the search terms “nooks ai”, “nooks dialer” and “nooks parallel dialer”, summed into one figure. - **Orum**: Measured on the search terms “orum com” and “orum dialer”, summed into one figure. - [Aircall](/demand/global-en/brands/aircall) - [Dialpad](/demand/global-en/brands/dialpad) - [JustCall](/demand/global-en/brands/justcall) - [Nooks](/demand/global-en/brands/nooks) - [Orum](/demand/global-en/brands/orum) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among sales dialler platforms worldwide? In August 2026, Dialpad was the most searched among sales dialler platforms worldwide, with an estimated 93.5K branded searches and 49.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Sales dialler platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/sales-dialler-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sales-dialler-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.