---
title: "Salad dressings: Which brands are most popular in search?"
description: "Compare the salad dressings shoppers choose between. Share of Search among Kraft, Briannas, Newman's Own, Wish-Bone, Ken's and Marie's, the salad dressings Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/salad-dressings"
publisher: "Brandwave"
---

# Salad dressings: Which brands are most popular in search?

Compare the salad dressings shoppers choose between. Share of Search among Kraft, Briannas, Newman's Own, Wish-Bone, Ken's and Marie's, the salad dressings Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Salad dressings
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Kraft, 59.7%

## Which brand is most popular in search among salad dressings worldwide?

- In August 2026, Kraft was the most searched among salad dressings worldwide, with an estimated 165K branded searches and 59.7% estimated Share of Search within this set.
- Briannas is in 2nd place, 37.8 percentage points behind at 21.9% Share of Search.
- Across the 11 months ending August 2026, Kraft’s estimated Share of Search among salad dressings worldwide decreased from 60.2% to 59.7%.
- Across the 11 months ending August 2026, Newman's Own’s estimated Share of Search among salad dressings worldwide increased from 6.6% to 8%.
- Across the 11 months ending August 2026, Kraft’s estimated Share of Search among salad dressings worldwide peaked at 67.2% in November 2025 and was lowest at 53.4% in July 2026.
- Across the 11 months ending August 2026, Briannas’ estimated Share of Search among salad dressings worldwide peaked at 24.8% in April 2026 and was lowest at 16.5% in November 2025.
- Across the 11 months ending August 2026, Newman's Own’s estimated Share of Search among salad dressings worldwide peaked at 8.8% in July 2026 and was lowest at 4.8% in December 2025.
- Across the 11 months ending August 2026, Wish-Bone’s estimated Share of Search among salad dressings worldwide peaked at 10.7% in July 2026 and was lowest at 8% in August 2026.
- Across the 11 months ending August 2026, Newman's Own rose from 4th to 3rd among salad dressings worldwide.
- Across the 11 months ending August 2026, Wish-Bone fell from 3rd to 4th among salad dressings worldwide.
- Across the 11 months ending August 2026, Briannas, Ken's and Marie's held steady: their estimated Share of Search among salad dressings worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Kraft vs Briannas: compare search popularity](/demand/global-en/compare/briannas-vs-kraft): 59.7% against 21.9% Share of Search.
- [Kraft vs Newman's Own: compare search popularity](/demand/global-en/compare/kraft-vs-newmans-own): 59.7% against 8% Share of Search.
- [Kraft vs Wish-Bone: compare search popularity](/demand/global-en/compare/kraft-vs-wish-bone): 59.7% against 8% Share of Search.
- [Briannas vs Newman's Own: compare search popularity](/demand/global-en/compare/briannas-vs-newmans-own): 21.9% against 8% Share of Search.
- [Briannas vs Wish-Bone: compare search popularity](/demand/global-en/compare/briannas-vs-wish-bone): 21.9% against 8% Share of Search.
- [Newman's Own vs Wish-Bone: compare search popularity](/demand/global-en/compare/newmans-own-vs-wish-bone): 8% Share of Search each.

## How did search popularity change for salad dressings worldwide in August 2026?

- In August 2026, Kraft gained estimated Share of Search among salad dressings worldwide, from 53.4% to 59.7%.
- In August 2026, Wish-Bone lost estimated Share of Search among salad dressings worldwide, from 10.7% to 8%.
- In August 2026, Briannas lost estimated Share of Search among salad dressings worldwide, from 23.9% to 21.9%.
- In August 2026, Newman's Own lost estimated Share of Search among salad dressings worldwide, from 8.8% to 8%.
- In August 2026, Ken's lost estimated Share of Search among salad dressings worldwide, from 2.6% to 2%.
- Estimated monthly branded searches for Marie's worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kraft | 59.7% | 165K | +22.2% | Kraft |
| 2 | Briannas | 21.9% | 60.5K | 0.0% | Briannas |
| 3 | Newman's Own | 8% | 22.2K | 0.0% | Newman's Own |
| 4 | Wish-Bone | 8% | 22.2K | -18.1% | Wish-Bone |
| 5 | Ken's | 2% | 5.4K | -18.2% | Ken's |
| 6 | Marie's | 0.36% | 1K | -23.1% | Marie's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kraft | 165K | 60.2% | 1 |
| Oct 2025 | Briannas | 60.5K | 22.1% | 2 |
| Oct 2025 | Wish-Bone | 22.2K | 8.1% | 3 |
| Oct 2025 | Newman's Own | 18.1K | 6.6% | 4 |
| Oct 2025 | Ken's | 6.6K | 2.4% | 5 |
| Oct 2025 | Marie's | 1.6K | 0.58% | 6 |
| Nov 2025 | Kraft | 201K | 67.2% | 1 |
| Nov 2025 | Briannas | 49.5K | 16.5% | 2 |
| Nov 2025 | Wish-Bone | 27.1K | 9.1% | 3 |
| Nov 2025 | Newman's Own | 14.8K | 4.9% | 4 |
| Nov 2025 | Ken's | 5.4K | 1.8% | 5 |
| Nov 2025 | Marie's | 1.3K | 0.43% | 6 |
| Dec 2025 | Kraft | 201K | 64.8% | 1 |
| Dec 2025 | Briannas | 60.5K | 19.5% | 2 |
| Dec 2025 | Wish-Bone | 27.1K | 8.7% | 3 |
| Dec 2025 | Newman's Own | 14.8K | 4.8% | 4 |
| Dec 2025 | Ken's | 5.4K | 1.7% | 5 |
| Dec 2025 | Marie's | 1.3K | 0.42% | 6 |
| Jan 2026 | Kraft | 165K | 59.2% | 1 |
| Jan 2026 | Briannas | 60.5K | 21.7% | 2 |
| Jan 2026 | Wish-Bone | 27.1K | 9.7% | 3 |
| Jan 2026 | Newman's Own | 18.1K | 6.5% | 4 |
| Jan 2026 | Ken's | 6.6K | 2.4% | 5 |
| Jan 2026 | Marie's | 1.3K | 0.47% | 6 |
| Feb 2026 | Kraft | 165K | 61.8% | 1 |
| Feb 2026 | Briannas | 49.5K | 18.5% | 2 |
| Feb 2026 | Newman's Own | 22.2K | 8.3% | 3 |
| Feb 2026 | Wish-Bone | 22.2K | 8.3% | 4 |
| Feb 2026 | Ken's | 6.6K | 2.5% | 5 |
| Feb 2026 | Marie's | 1.6K | 0.6% | 6 |
| Mar 2026 | Kraft | 165K | 60.3% | 1 |
| Mar 2026 | Briannas | 60.5K | 22.1% | 2 |
| Mar 2026 | Wish-Bone | 22.2K | 8.1% | 3 |
| Mar 2026 | Newman's Own | 18.1K | 6.6% | 4 |
| Mar 2026 | Ken's | 6.6K | 2.4% | 5 |
| Mar 2026 | Marie's | 1.3K | 0.47% | 6 |
| Apr 2026 | Kraft | 135K | 55.4% | 1 |
| Apr 2026 | Briannas | 60.5K | 24.8% | 2 |
| Apr 2026 | Wish-Bone | 22.2K | 9.1% | 3 |
| Apr 2026 | Newman's Own | 18.1K | 7.4% | 4 |
| Apr 2026 | Ken's | 6.6K | 2.7% | 5 |
| Apr 2026 | Marie's | 1.3K | 0.53% | 6 |
| May 2026 | Kraft | 135K | 55.4% | 1 |
| May 2026 | Briannas | 60.5K | 24.8% | 2 |
| May 2026 | Wish-Bone | 22.2K | 9.1% | 3 |
| May 2026 | Newman's Own | 18.1K | 7.4% | 4 |
| May 2026 | Ken's | 6.6K | 2.7% | 5 |
| May 2026 | Marie's | 1.3K | 0.53% | 6 |
| Jun 2026 | Kraft | 135K | 55.4% | 1 |
| Jun 2026 | Briannas | 60.5K | 24.8% | 2 |
| Jun 2026 | Wish-Bone | 22.2K | 9.1% | 3 |
| Jun 2026 | Newman's Own | 18.1K | 7.4% | 4 |
| Jun 2026 | Ken's | 6.6K | 2.7% | 5 |
| Jun 2026 | Marie's | 1.3K | 0.53% | 6 |
| Jul 2026 | Kraft | 135K | 53.4% | 1 |
| Jul 2026 | Briannas | 60.5K | 23.9% | 2 |
| Jul 2026 | Wish-Bone | 27.1K | 10.7% | 3 |
| Jul 2026 | Newman's Own | 22.2K | 8.8% | 4 |
| Jul 2026 | Ken's | 6.6K | 2.6% | 5 |
| Jul 2026 | Marie's | 1.3K | 0.51% | 6 |
| Aug 2026 | Kraft | 165K | 59.7% | 1 |
| Aug 2026 | Briannas | 60.5K | 21.9% | 2 |
| Aug 2026 | Newman's Own | 22.2K | 8% | 3 |
| Aug 2026 | Wish-Bone | 22.2K | 8% | 4 |
| Aug 2026 | Ken's | 5.4K | 2% | 5 |
| Aug 2026 | Marie's | 1K | 0.36% | 6 |
| Sep 2026 | Briannas | — | — | — |
| Sep 2026 | Ken's | — | — | — |
| Sep 2026 | Kraft | — | — | — |
| Sep 2026 | Marie's | — | — | — |
| Sep 2026 | Newman's Own | — | — | — |
| Sep 2026 | Wish-Bone | — | — | — |

## What is being compared

- **Briannas**: Measured on the search term “briannas”.
- **Ken's**: Measured on the search term “kens dressing”.
- **Kraft**: Measured on the search term “kraft”.
- **Marie's**: Measured on the search term “maries dressing”.
- **Newman's Own**: Measured on the search term “newmans own”.
- **Wish-Bone**: Measured on the search term “wish-bone”.

- [Briannas](/demand/global-en/brands/briannas)
- [Ken's](/demand/global-en/brands/ken-s)
- [Kraft](/demand/global-en/brands/kraft)
- [Marie's](/demand/global-en/brands/marie-s)
- [Newman's Own](/demand/global-en/brands/newmans-own)
- [Wish-Bone](/demand/global-en/brands/wish-bone)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among salad dressings worldwide?

In August 2026, Kraft was the most searched among salad dressings worldwide, with an estimated 165K branded searches and 59.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Salad dressings: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/salad-dressings

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/salad-dressings. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.