--- title: "Thorogood vs Wolverine: Which is searched more?" description: "Is Thorogood or Wolverine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Safety boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/safety-boots/compare/thorogood-vs-wolverine" publisher: "Brandwave" --- # Thorogood vs Wolverine: Which is searched more? Is Thorogood or Wolverine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Safety boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Thorogood and Wolverine - **Competitive set**: Safety boots - **Market**: Global - **Month measured**: Sep 2026 - **Thorogood Share of Search**: 3.3% - **Wolverine Share of Search**: 2.2% ## Is Thorogood or Wolverine more popular in search? - In September 2026, Thorogood had more branded searches than Wolverine among safety boots worldwide. Thorogood had about 110,000 branded searches, while Wolverine had 72,600. Thorogood made up 3.3% of all safety boot searches we track, and Wolverine accounted for 2.2%. - Thorogood was ahead of Wolverine in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Thorogood’s share of searches among safety boots worldwide moved from 2.7% to 3.3%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, Wolverine’s share of searches among safety boots worldwide moved from 2.4% to 2.2%, and its estimated monthly branded searches moved from 118K to 72.6K. ## Top safety boots in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Wolverine was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Thorogood was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Thorogood was listed before Wolverine in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Red Wing | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Timberland PRO | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | KEEN Utility | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Thorogood | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Wolverine | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Danner | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Dr. Martens | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Blundstone | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Steel Blue | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Caterpillar | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about safety boots - Asked ChatGPT "Which safety boots brand should I buy?": 1. Timberland PRO, 2. Red Wing, 3. KEEN Utility, 4. Wolverine, 5. Danner - Asked ChatGPT "What are the best safety boots brands?": 1. Thorogood, 2. Red Wing, 3. KEEN Utility, 4. Timberland PRO, 5. Danner, 6. Wolverine - Asked ChatGPT "What's the best safety boots brand for all day protection?": 1. Red Wing, 2. Timberland PRO, 3. KEEN Utility, 4. Thorogood - Searched Google, AI Overview "safety boots": 1. Wolverine, 2. Red Wing, 3. Caterpillar Not named in any answer: Dr. Martens, Blundstone and Steel Blue. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for safety boots worldwide in September 2026? - In September 2026, Thorogood lost share of searches among safety boots worldwide, from 4.1% to 3.3%. - In September 2026, Wolverine lost share of searches among safety boots worldwide, from 2.8% to 2.2%. ## Month by month | Month | Thorogood estimated searches | Thorogood Share of Search | Thorogood rank | Wolverine estimated searches | Wolverine Share of Search | Wolverine rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 2.7% | 5 | 118K | 2.4% | 6 | | Nov 2025 | 165K | 2.8% | 5 | 128K | 2.2% | 6 | | Dec 2025 | 165K | 2.9% | 5 | 151K | 2.6% | 6 | | Jan 2026 | 135K | 2.6% | 5 | 113K | 2.2% | 6 | | Feb 2026 | 135K | 4.2% | 5 | 88.8K | 2.8% | 6 | | Mar 2026 | 110K | 2.4% | 5 | 86.1K | 1.9% | 6 | | Apr 2026 | 110K | 3.8% | 5 | 72.6K | 2.5% | 6 | | May 2026 | 110K | 4.8% | 4 | 72.6K | 3.1% | 6 | | Jun 2026 | 110K | 5.3% | 5 | 61.6K | 3% | 6 | | Jul 2026 | 90.5K | 4% | 5 | 61.6K | 2.8% | 6 | | Aug 2026 | 110K | 4.1% | 5 | 75.3K | 2.8% | 6 | | Sep 2026 | 110K | 3.3% | 5 | 72.6K | 2.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Thorogood’s and Wolverine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Thorogood**: Measured on the search term “thorogood boots”. - **Wolverine**: Measured on the search terms “wolverine boots” and “wolverine work boots”, summed into one figure. - [Thorogood profile](/demand/global-en/brands/thorogood) - [Wolverine profile](/demand/global-en/brands/wolverine) - [All safety boots worldwide](/demand/global-en/categories/safety-boots): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Thorogood or Wolverine more popular in search? In September 2026, Thorogood had more branded searches than Wolverine among safety boots worldwide. Thorogood had about 110,000 branded searches, while Wolverine had 72,600. Thorogood made up 3.3% of all safety boot searches we track, and Wolverine accounted for 2.2%. ## Cite this page Brandwave. "Thorogood vs Wolverine: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/safety-boots/compare/thorogood-vs-wolverine This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/safety-boots/compare/thorogood-vs-wolverine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.