---
title: "Dr. Martens vs Red Wing: Which is searched more?"
description: "Which is more popular in search, Dr. Martens or Red Wing? Compare estimated monthly branded-search demand and Share of Search inside the Safety boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/safety-boots/compare/dr-martens-vs-red-wing"
publisher: "Brandwave"
---

# Dr. Martens vs Red Wing: Which is searched more?

Which is more popular in search, Dr. Martens or Red Wing? Compare estimated monthly branded-search demand and Share of Search inside the Safety boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dr. Martens and Red Wing
- **Competitive set**: Safety boots
- **Market**: Global
- **Month measured**: Aug 2026
- **Dr. Martens Share of Search**: 76.2%
- **Red Wing Share of Search**: 11.4%

## Which is more popular in search, Dr. Martens or Red Wing?

- In August 2026, Dr. Martens had more branded searches than Red Wing among safety boots worldwide. Dr. Martens was estimated to have 3M branded searches compared to Red Wing’s 450K, and held a 76.2% Share of Search versus Red Wing’s 11.4%.
- Dr. Martens was ahead of Red Wing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among safety boots worldwide moved from 65.5% to 76.2%, and its estimated monthly branded searches moved from 4.5M to 3M.
- Across the 11 months ending August 2026, Red Wing’s estimated Share of Search among safety boots worldwide moved from 21.9% to 11.4%, and its estimated monthly branded searches moved from 1.5M to 450K.

## How did search popularity change for safety boots worldwide in August 2026?

- In August 2026, Dr. Martens gained estimated Share of Search among safety boots worldwide, from 74.8% to 76.2%.
- In August 2026, Red Wing lost estimated Share of Search among safety boots worldwide, from 13.8% to 11.4%.

## Month by month

| Month | Dr. Martens estimated searches | Dr. Martens Share of Search | Dr. Martens rank | Red Wing estimated searches | Red Wing Share of Search | Red Wing rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.5M | 65.5% | 1 | 1.5M | 21.9% | 2 |
| Nov 2025 | 6.7M | 71.3% | 1 | 1.5M | 16% | 2 |
| Dec 2025 | 5.5M | 68.5% | 1 | 1.5M | 18.7% | 2 |
| Jan 2026 | 4.5M | 63.5% | 1 | 1.8M | 25.9% | 2 |
| Feb 2026 | 3M | 68.6% | 1 | 823K | 18.8% | 2 |
| Mar 2026 | 3M | 52.2% | 1 | 2.2M | 38.9% | 2 |
| Apr 2026 | 2.4M | 63.2% | 1 | 1M | 25.9% | 2 |
| May 2026 | 2.4M | 73.7% | 1 | 450K | 13.6% | 2 |
| Jun 2026 | 2M | 70.8% | 1 | 450K | 15.9% | 2 |
| Jul 2026 | 2.4M | 74.8% | 1 | 450K | 13.8% | 2 |
| Aug 2026 | 3M | 76.2% | 1 | 450K | 11.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dr. Martens’ and Red Wing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dr. Martens**: Measured on the search terms “dr martens” and “drmartens”, summed into one figure.
- **Red Wing**: Measured on the search term “red wing”.

- [Dr. Martens profile](/demand/global-en/brands/dr-martens)
- [Red Wing profile](/demand/global-en/brands/red-wing)
- [All safety boots worldwide](/demand/global-en/categories/safety-boots): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dr. Martens or Red Wing?

In August 2026, Dr. Martens had more branded searches than Red Wing among safety boots worldwide. Dr. Martens was estimated to have 3M branded searches compared to Red Wing’s 450K, and held a 76.2% Share of Search versus Red Wing’s 11.4%.

## Cite this page

Brandwave. "Dr. Martens vs Red Wing: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/safety-boots/compare/dr-martens-vs-red-wing

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/safety-boots/compare/dr-martens-vs-red-wing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.