---
title: "Safety boots: Which brands are most popular in search?"
description: "Compare the safety boots people buy. Share of Search among Dr. Martens, Red Wing, Blundstone, Steel Blue, Timberland PRO and Caterpillar, the safety boots Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/safety-boots"
publisher: "Brandwave"
---

# Safety boots: Which brands are most popular in search?

Compare the safety boots people buy. Share of Search among Dr. Martens, Red Wing, Blundstone, Steel Blue, Timberland PRO and Caterpillar, the safety boots Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Safety boots
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Dr. Martens, 76.2%

## Which brand is most popular in search among safety boots worldwide?

- In August 2026, Dr. Martens was the most searched among safety boots worldwide, with an estimated 3M branded searches and 76.2% estimated Share of Search within this set.
- Red Wing is in 2nd place, 64.8 percentage points behind at 11.4% Share of Search.
- Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among safety boots worldwide increased from 65.5% to 76.2%.
- Across the 11 months ending August 2026, Red Wing’s estimated Share of Search among safety boots worldwide decreased from 21.9% to 11.4%.
- Across the 11 months ending August 2026, Blundstone’s estimated Share of Search among safety boots worldwide decreased from 9.8% to 7.6%.
- Across the 11 months ending August 2026, Steel Blue’s estimated Share of Search among safety boots worldwide increased from 1.8% to 3.1%.
- Across the 11 months ending August 2026, Timberland PRO’s estimated Share of Search among safety boots worldwide increased from 0.88% to 1.5%.
- Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among safety boots worldwide peaked at 76.2% in August 2026 and was lowest at 52.2% in March 2026.
- Across the 11 months ending August 2026, Red Wing’s estimated Share of Search among safety boots worldwide peaked at 38.9% in March 2026 and was lowest at 11.4% in August 2026.
- Across the 11 months ending August 2026, Blundstone’s estimated Share of Search among safety boots worldwide peaked at 10.6% in November 2025 and was lowest at 5.2% in March 2026.
- Across the 11 months ending August 2026, Steel Blue’s estimated Share of Search among safety boots worldwide peaked at 4.3% in June 2026 and was lowest at 1.3% in November 2025.
- Across the 11 months ending August 2026, Caterpillar held steady: its estimated Share of Search among safety boots worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Dr. Martens vs Red Wing: compare search popularity](/demand/global-en/compare/dr-martens-vs-red-wing): 76.2% against 11.4% Share of Search.
- [Dr. Martens vs Blundstone: compare search popularity](/demand/global-en/compare/blundstone-vs-dr-martens): 76.2% against 7.6% Share of Search.
- [Dr. Martens vs Steel Blue: compare search popularity](/demand/global-en/compare/dr-martens-vs-steel-blue): 76.2% against 3.1% Share of Search.
- [Red Wing vs Blundstone: compare search popularity](/demand/global-en/compare/blundstone-vs-red-wing): 11.4% against 7.6% Share of Search.
- [Red Wing vs Steel Blue: compare search popularity](/demand/global-en/compare/red-wing-vs-steel-blue): 11.4% against 3.1% Share of Search.
- [Blundstone vs Steel Blue: compare search popularity](/demand/global-en/compare/blundstone-vs-steel-blue): 7.6% against 3.1% Share of Search.

## How did search popularity change for safety boots worldwide in August 2026?

- In August 2026, Blundstone gained estimated Share of Search among safety boots worldwide, from 6.2% to 7.6%.
- In August 2026, Dr. Martens gained estimated Share of Search among safety boots worldwide, from 74.8% to 76.2%.
- In August 2026, Red Wing lost estimated Share of Search among safety boots worldwide, from 13.8% to 11.4%.
- In August 2026, Steel Blue lost estimated Share of Search among safety boots worldwide, from 3.7% to 3.1%.
- Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dr. Martens | 76.2% | 3M | +23.0% | Dr. Martens |
| 2 | Red Wing | 11.4% | 450K | 0.0% | Red Wing |
| 3 | Blundstone | 7.6% | 301K | +49.8% | Blundstone |
| 4 | Steel Blue | 3.1% | 121K | 0.0% | Steel Blue |
| 5 | Timberland PRO | 1.5% | 60.5K | +22.2% | Timberland PRO |
| 6 | Caterpillar | 0.06% | 2.4K | 0.0% | Caterpillar Inc. |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dr. Martens | 4.5M | 65.5% | 1 |
| Oct 2025 | Red Wing | 1.5M | 21.9% | 2 |
| Oct 2025 | Blundstone | 673K | 9.8% | 3 |
| Oct 2025 | Steel Blue | 121K | 1.8% | 4 |
| Oct 2025 | Timberland PRO | 60.5K | 0.88% | 5 |
| Oct 2025 | Caterpillar | 2.9K | 0.04% | 6 |
| Nov 2025 | Dr. Martens | 6.7M | 71.3% | 1 |
| Nov 2025 | Red Wing | 1.5M | 16% | 2 |
| Nov 2025 | Blundstone | 1M | 10.6% | 3 |
| Nov 2025 | Steel Blue | 121K | 1.3% | 4 |
| Nov 2025 | Timberland PRO | 74K | 0.79% | 5 |
| Nov 2025 | Caterpillar | 2.9K | 0.03% | 6 |
| Dec 2025 | Dr. Martens | 5.5M | 68.5% | 1 |
| Dec 2025 | Red Wing | 1.5M | 18.7% | 2 |
| Dec 2025 | Blundstone | 823K | 10.3% | 3 |
| Dec 2025 | Steel Blue | 121K | 1.5% | 4 |
| Dec 2025 | Timberland PRO | 74K | 0.92% | 5 |
| Dec 2025 | Caterpillar | 2.4K | 0.03% | 6 |
| Jan 2026 | Dr. Martens | 4.5M | 63.5% | 1 |
| Jan 2026 | Red Wing | 1.8M | 25.9% | 2 |
| Jan 2026 | Blundstone | 550K | 7.8% | 3 |
| Jan 2026 | Steel Blue | 121K | 1.7% | 4 |
| Jan 2026 | Timberland PRO | 74K | 1% | 5 |
| Jan 2026 | Caterpillar | 2.4K | 0.03% | 6 |
| Feb 2026 | Dr. Martens | 3M | 68.6% | 1 |
| Feb 2026 | Red Wing | 823K | 18.8% | 2 |
| Feb 2026 | Blundstone | 368K | 8.4% | 3 |
| Feb 2026 | Steel Blue | 121K | 2.8% | 4 |
| Feb 2026 | Timberland PRO | 60.5K | 1.4% | 5 |
| Feb 2026 | Caterpillar | 2.4K | 0.05% | 6 |
| Mar 2026 | Dr. Martens | 3M | 52.2% | 1 |
| Mar 2026 | Red Wing | 2.2M | 38.9% | 2 |
| Mar 2026 | Blundstone | 301K | 5.2% | 3 |
| Mar 2026 | Steel Blue | 148K | 2.6% | 4 |
| Mar 2026 | Timberland PRO | 60.5K | 1.1% | 5 |
| Mar 2026 | Caterpillar | 2.9K | 0.05% | 6 |
| Apr 2026 | Dr. Martens | 2.4M | 63.2% | 1 |
| Apr 2026 | Red Wing | 1M | 25.9% | 2 |
| Apr 2026 | Blundstone | 246K | 6.4% | 3 |
| Apr 2026 | Steel Blue | 121K | 3.1% | 4 |
| Apr 2026 | Timberland PRO | 49.5K | 1.3% | 5 |
| Apr 2026 | Caterpillar | 2.4K | 0.06% | 6 |
| May 2026 | Dr. Martens | 2.4M | 73.7% | 1 |
| May 2026 | Red Wing | 450K | 13.6% | 2 |
| May 2026 | Blundstone | 246K | 7.4% | 3 |
| May 2026 | Steel Blue | 121K | 3.7% | 4 |
| May 2026 | Timberland PRO | 49.5K | 1.5% | 5 |
| May 2026 | Caterpillar | 2.4K | 0.07% | 6 |
| Jun 2026 | Dr. Martens | 2M | 70.8% | 1 |
| Jun 2026 | Red Wing | 450K | 15.9% | 2 |
| Jun 2026 | Blundstone | 201K | 7.1% | 3 |
| Jun 2026 | Steel Blue | 121K | 4.3% | 4 |
| Jun 2026 | Timberland PRO | 49.5K | 1.8% | 5 |
| Jun 2026 | Caterpillar | 2.4K | 0.08% | 6 |
| Jul 2026 | Dr. Martens | 2.4M | 74.8% | 1 |
| Jul 2026 | Red Wing | 450K | 13.8% | 2 |
| Jul 2026 | Blundstone | 201K | 6.2% | 3 |
| Jul 2026 | Steel Blue | 121K | 3.7% | 4 |
| Jul 2026 | Timberland PRO | 49.5K | 1.5% | 5 |
| Jul 2026 | Caterpillar | 2.4K | 0.07% | 6 |
| Aug 2026 | Dr. Martens | 3M | 76.2% | 1 |
| Aug 2026 | Red Wing | 450K | 11.4% | 2 |
| Aug 2026 | Blundstone | 301K | 7.6% | 3 |
| Aug 2026 | Steel Blue | 121K | 3.1% | 4 |
| Aug 2026 | Timberland PRO | 60.5K | 1.5% | 5 |
| Aug 2026 | Caterpillar | 2.4K | 0.06% | 6 |
| Sep 2026 | Blundstone | — | — | — |
| Sep 2026 | Caterpillar | — | — | — |
| Sep 2026 | Dr. Martens | — | — | — |
| Sep 2026 | Red Wing | — | — | — |
| Sep 2026 | Steel Blue | — | — | — |
| Sep 2026 | Timberland PRO | — | — | — |

## What is being compared

- **Blundstone**: Measured on the search term “blundstone”.
- **Caterpillar**: Measured on the search term “cat digger”.
- **Dr. Martens**: Measured on the search terms “dr martens” and “drmartens”, summed into one figure.
- **Red Wing**: Measured on the search term “red wing”.
- **Steel Blue**: Measured on the search terms “steel blue” and “steelblue”, summed into one figure.
- **Timberland PRO**: Measured on the search term “timberland pro”.

- [Blundstone](/demand/global-en/brands/blundstone)
- [Caterpillar](/demand/global-en/brands/caterpillar)
- [Dr. Martens](/demand/global-en/brands/dr-martens)
- [Red Wing](/demand/global-en/brands/red-wing)
- [Steel Blue](/demand/global-en/brands/steel-blue)
- [Timberland PRO](/demand/global-en/brands/timberland-pro)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among safety boots worldwide?

In August 2026, Dr. Martens was the most searched among safety boots worldwide, with an estimated 3M branded searches and 76.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Safety boots: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/safety-boots

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/safety-boots. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.