--- title: "SaaS management platforms: Which brands are most popular in search?" description: "Compare platforms for discovering software usage and managing SaaS subscriptions and access. Share of Search among Zylo, BetterCloud, Zluri, Productiv and Torii, the SaaS management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/saas-management-platforms" publisher: "Brandwave" --- # SaaS management platforms: Which brands are most popular in search? Compare platforms for discovering software usage and managing SaaS subscriptions and access. Share of Search among Zylo, BetterCloud, Zluri, Productiv and Torii, the SaaS management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: SaaS management platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Zylo, 64% ## Which brand is most popular in search among SaaS management platforms worldwide? - In August 2026, Zylo was the most searched among SaaS management platforms worldwide, with an estimated 18.7K branded searches and 64% estimated Share of Search within this set. - BetterCloud is in 2nd place, 41.2 percentage points behind at 22.8% Share of Search. - Across the 11 months ending August 2026, Zylo’s estimated Share of Search among SaaS management platforms worldwide increased from 55.7% to 64%. - Across the 11 months ending August 2026, BetterCloud’s estimated Share of Search among SaaS management platforms worldwide decreased from 24.1% to 22.8%. - Across the 11 months ending August 2026, Zluri’s estimated Share of Search among SaaS management platforms worldwide decreased from 19.8% to 12.6%. - Across the 11 months ending August 2026, Zylo’s estimated Share of Search among SaaS management platforms worldwide peaked at 66.7% in June 2026 and was lowest at 55.7% in October 2025. - Across the 11 months ending August 2026, BetterCloud’s estimated Share of Search among SaaS management platforms worldwide peaked at 25% in November 2025 and was lowest at 19.6% in June 2026. - Across the 11 months ending August 2026, Zluri’s estimated Share of Search among SaaS management platforms worldwide peaked at 19.8% in October 2025 and was lowest at 12.5% in May 2026. - Across the 11 months ending August 2026, Productiv rose from 5th to 4th among SaaS management platforms worldwide. - Across the 11 months ending August 2026, Torii fell from 4th to 5th among SaaS management platforms worldwide. ## Compare search popularity between leading brands - [Zylo vs BetterCloud: compare search popularity](/demand/global-en/compare/bettercloud-vs-zylo): 64% against 22.8% Share of Search. - [Zylo vs Zluri: compare search popularity](/demand/global-en/compare/zluri-vs-zylo): 64% against 12.6% Share of Search. - [BetterCloud vs Zluri: compare search popularity](/demand/global-en/compare/bettercloud-vs-zluri): 22.8% against 12.6% Share of Search. ## How did search popularity change for SaaS management platforms worldwide in August 2026? - In August 2026, Zylo gained estimated Share of Search among SaaS management platforms worldwide, from 62.3% to 64%. - In August 2026, BetterCloud gained estimated Share of Search among SaaS management platforms worldwide, from 22.3% to 22.8%. - In August 2026, Zluri lost estimated Share of Search among SaaS management platforms worldwide, from 14.9% to 12.6%. - In August 2026, Productiv rose from 5th to 4th among SaaS management platforms worldwide. - In August 2026, Torii fell from 4th to 5th among SaaS management platforms worldwide. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Zylo | 64% | 18.7K | -0.1% | Zylo | | 2 | BetterCloud | 22.8% | 6.7K | -0.6% | BetterCloud | | 3 | Zluri | 12.6% | 3.7K | -17.7% | Zluri | | 4 | Productiv | 0.27% | 80 | +100.0% | Productiv | | 5 | Torii | 0.27% | 80 | -33.3% | Torii | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Zylo | 15.4K | 55.7% | 1 | | Oct 2025 | BetterCloud | 6.7K | 24.1% | 2 | | Oct 2025 | Zluri | 5.5K | 19.8% | 3 | | Oct 2025 | Torii | 120 | 0.43% | 4 | | Oct 2025 | Productiv | 30 | 0.11% | 5 | | Nov 2025 | Zylo | 15.3K | 57.7% | 1 | | Nov 2025 | BetterCloud | 6.6K | 25% | 2 | | Nov 2025 | Zluri | 4.5K | 16.8% | 3 | | Nov 2025 | Torii | 100 | 0.38% | 4 | | Nov 2025 | Productiv | 30 | 0.11% | 5 | | Dec 2025 | Zylo | 18.6K | 62.4% | 1 | | Dec 2025 | BetterCloud | 6.6K | 22.3% | 2 | | Dec 2025 | Zluri | 4.5K | 15% | 3 | | Dec 2025 | Torii | 80 | 0.27% | 4 | | Dec 2025 | Productiv | 20 | 0.07% | 5 | | Jan 2026 | Zylo | 18.7K | 62.3% | 1 | | Jan 2026 | BetterCloud | 6.6K | 22.1% | 2 | | Jan 2026 | Zluri | 4.5K | 15% | 3 | | Jan 2026 | Torii | 150 | 0.5% | 4 | | Jan 2026 | Productiv | 30 | 0.1% | 5 | | Feb 2026 | Zylo | 18.6K | 62.2% | 1 | | Feb 2026 | BetterCloud | 6.7K | 22.2% | 2 | | Feb 2026 | Zluri | 4.5K | 14.9% | 3 | | Feb 2026 | Torii | 180 | 0.6% | 4 | | Feb 2026 | Productiv | 30 | 0.1% | 5 | | Mar 2026 | Zylo | 18.7K | 62.1% | 1 | | Mar 2026 | BetterCloud | 6.6K | 22.1% | 2 | | Mar 2026 | Zluri | 4.5K | 15.1% | 3 | | Mar 2026 | Torii | 150 | 0.5% | 4 | | Mar 2026 | Productiv | 40 | 0.13% | 5 | | Apr 2026 | Zylo | 18.8K | 62.4% | 1 | | Apr 2026 | BetterCloud | 6.7K | 22.1% | 2 | | Apr 2026 | Zluri | 4.5K | 14.9% | 3 | | Apr 2026 | Torii | 150 | 0.5% | 4 | | Apr 2026 | Productiv | 30 | 0.1% | 5 | | May 2026 | Zylo | 18.8K | 64% | 1 | | May 2026 | BetterCloud | 6.7K | 22.9% | 2 | | May 2026 | Zluri | 3.7K | 12.5% | 3 | | May 2026 | Torii | 150 | 0.51% | 4 | | May 2026 | Productiv | 20 | 0.07% | 5 | | Jun 2026 | Zylo | 18.7K | 66.7% | 1 | | Jun 2026 | BetterCloud | 5.5K | 19.6% | 2 | | Jun 2026 | Zluri | 3.7K | 13.1% | 3 | | Jun 2026 | Torii | 130 | 0.46% | 4 | | Jun 2026 | Productiv | 30 | 0.11% | 5 | | Jul 2026 | Zylo | 18.7K | 62.3% | 1 | | Jul 2026 | BetterCloud | 6.7K | 22.3% | 2 | | Jul 2026 | Zluri | 4.5K | 14.9% | 3 | | Jul 2026 | Torii | 120 | 0.4% | 4 | | Jul 2026 | Productiv | 40 | 0.13% | 5 | | Aug 2026 | Zylo | 18.7K | 64% | 1 | | Aug 2026 | BetterCloud | 6.7K | 22.8% | 2 | | Aug 2026 | Zluri | 3.7K | 12.6% | 3 | | Aug 2026 | Productiv | 80 | 0.27% | 4 | | Aug 2026 | Torii | 80 | 0.27% | 5 | | Sep 2026 | BetterCloud | — | — | — | | Sep 2026 | Productiv | — | — | — | | Sep 2026 | Torii | — | — | — | | Sep 2026 | Zluri | — | — | — | | Sep 2026 | Zylo | — | — | — | ## What is being compared - **BetterCloud**: Measured on the search terms “bettercloud”, “bettercloud app”, “bettercloud com” and “bettercloud saas management”, summed into one figure. - **Productiv**: Measured on the search terms “productiv com”, “productiv saas management” and “productiv saas management software”, summed into one figure. - **Torii**: Measured on the search terms “torii saas management” and “toriihq com”, summed into one figure. - **Zluri**: Measured on the search terms “zluri”, “zluri app”, “zluri com”, “zluri saas management” and “zluri software”, summed into one figure. - **Zylo**: Measured on the search terms “zylo”, “zylo app”, “zylo com”, “zylo saas management” and “zylo software”, summed into one figure. - [BetterCloud](/demand/global-en/brands/bettercloud) - [Productiv](/demand/global-en/brands/productiv) - [Torii](/demand/global-en/brands/torii) - [Zluri](/demand/global-en/brands/zluri) - [Zylo](/demand/global-en/brands/zylo) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among SaaS management platforms worldwide? In August 2026, Zylo was the most searched among SaaS management platforms worldwide, with an estimated 18.7K branded searches and 64% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "SaaS management platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/saas-management-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/saas-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.