---
title: "SaaS backup platforms: Which brands are most popular in search?"
description: "Compare services and tools used to back up data held in business SaaS applications. Share of Search among Druva, HYCU, Spanning, Afi.ai and Keepit, the SaaS backup platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/saas-backup-platforms"
publisher: "Brandwave"
---

# SaaS backup platforms: Which brands are most popular in search?

Compare services and tools used to back up data held in business SaaS applications. Share of Search among Druva, HYCU, Spanning, Afi.ai and Keepit, the SaaS backup platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: SaaS backup platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Druva, 75.1%

## Which brand is most popular in search among SaaS backup platforms worldwide?

- In August 2026, Druva was the most searched among SaaS backup platforms worldwide, with an estimated 17.3K branded searches and 75.1% estimated Share of Search within this set.
- HYCU is in 2nd place, 59.4 percentage points behind at 15.7% Share of Search.
- Across the 11 months ending August 2026, Druva’s estimated Share of Search among SaaS backup platforms worldwide increased from 67.2% to 75.1%.
- Across the 11 months ending August 2026, HYCU’s estimated Share of Search among SaaS backup platforms worldwide decreased from 22.1% to 15.7%.
- Across the 11 months ending August 2026, Spanning’s estimated Share of Search among SaaS backup platforms worldwide decreased from 6.3% to 4.4%.
- Across the 11 months ending August 2026, Spanning’s estimated Share of Search among SaaS backup platforms worldwide peaked at 6.3% in October 2025 and was lowest at 4.4% in July 2026.
- Across the 11 months ending August 2026, Afi.ai and Keepit held steady: their estimated Share of Search among SaaS backup platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Druva vs HYCU: compare search popularity](/demand/global-en/compare/druva-vs-hycu): 75.1% against 15.7% Share of Search.
- [Druva vs Spanning: compare search popularity](/demand/global-en/compare/druva-vs-spanning): 75.1% against 4.4% Share of Search.
- [Druva vs Afi.ai: compare search popularity](/demand/global-en/compare/afi-ai-vs-druva): 75.1% against 4.3% Share of Search.
- [HYCU vs Spanning: compare search popularity](/demand/global-en/compare/hycu-vs-spanning): 15.7% against 4.4% Share of Search.
- [HYCU vs Afi.ai: compare search popularity](/demand/global-en/compare/afi-ai-vs-hycu): 15.7% against 4.3% Share of Search.
- [Spanning vs Afi.ai: compare search popularity](/demand/global-en/compare/afi-ai-vs-spanning): 4.4% against 4.3% Share of Search.

## How did search popularity change for SaaS backup platforms worldwide in August 2026?

- In August 2026, Druva gained estimated Share of Search among SaaS backup platforms worldwide, from 72.5% to 75.1%.
- In August 2026, HYCU lost estimated Share of Search among SaaS backup platforms worldwide, from 18.6% to 15.7%.
- Estimated monthly branded searches for Keepit worldwide rose 22.2% over 11 measured months, from 90 to 110 in August 2026.
- Estimated monthly branded searches for Spanning worldwide fell 34.6% over 11 measured months, from 1.6K to 1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Druva | 75.1% | 17.3K | 0.0% | Druva |
| 2 | HYCU | 15.7% | 3.6K | -18.3% | HYCU |
| 3 | Spanning | 4.4% | 1K | -2.9% | Spanning |
| 4 | Afi.ai | 4.3% | 980 | 0.0% | Afi.ai |
| 5 | Keepit | 0.48% | 110 | +10.0% | Keepit |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Druva | 16.5K | 67.2% | 1 |
| Oct 2025 | HYCU | 5.4K | 22.1% | 2 |
| Oct 2025 | Spanning | 1.6K | 6.3% | 3 |
| Oct 2025 | Afi.ai | 980 | 4% | 4 |
| Oct 2025 | Keepit | 90 | 0.37% | 5 |
| Nov 2025 | Druva | 16.8K | 71.8% | 1 |
| Nov 2025 | HYCU | 4.4K | 19% | 2 |
| Nov 2025 | Spanning | 1.2K | 5% | 3 |
| Nov 2025 | Afi.ai | 910 | 3.9% | 4 |
| Nov 2025 | Keepit | 80 | 0.34% | 5 |
| Dec 2025 | Druva | 14.1K | 68.6% | 1 |
| Dec 2025 | HYCU | 4.4K | 21.5% | 2 |
| Dec 2025 | Spanning | 1.1K | 5.1% | 3 |
| Dec 2025 | Afi.ai | 870 | 4.2% | 4 |
| Dec 2025 | Keepit | 100 | 0.49% | 5 |
| Jan 2026 | Druva | 16.8K | 71.5% | 1 |
| Jan 2026 | HYCU | 4.4K | 18.8% | 2 |
| Jan 2026 | Spanning | 1.2K | 5% | 3 |
| Jan 2026 | Afi.ai | 980 | 4.2% | 4 |
| Jan 2026 | Keepit | 130 | 0.55% | 5 |
| Feb 2026 | Druva | 16.8K | 71.6% | 1 |
| Feb 2026 | HYCU | 4.4K | 18.9% | 2 |
| Feb 2026 | Spanning | 1.1K | 4.9% | 3 |
| Feb 2026 | Afi.ai | 980 | 4.2% | 4 |
| Feb 2026 | Keepit | 110 | 0.47% | 5 |
| Mar 2026 | Druva | 16.8K | 68.2% | 1 |
| Mar 2026 | HYCU | 5.4K | 22% | 2 |
| Mar 2026 | Spanning | 1.2K | 4.9% | 3 |
| Mar 2026 | Afi.ai | 1.1K | 4.3% | 4 |
| Mar 2026 | Keepit | 130 | 0.53% | 5 |
| Apr 2026 | Druva | 16.8K | 68.4% | 1 |
| Apr 2026 | HYCU | 5.4K | 22.1% | 2 |
| Apr 2026 | Spanning | 1.2K | 4.8% | 3 |
| Apr 2026 | Afi.ai | 1.1K | 4.4% | 4 |
| Apr 2026 | Keepit | 100 | 0.41% | 5 |
| May 2026 | Druva | 16.8K | 71.5% | 1 |
| May 2026 | HYCU | 4.4K | 18.8% | 2 |
| May 2026 | Spanning | 1.2K | 5.1% | 3 |
| May 2026 | Afi.ai | 980 | 4.2% | 4 |
| May 2026 | Keepit | 90 | 0.38% | 5 |
| Jun 2026 | Druva | 16.8K | 71.5% | 1 |
| Jun 2026 | HYCU | 4.4K | 18.8% | 2 |
| Jun 2026 | Spanning | 1.2K | 5.1% | 3 |
| Jun 2026 | Afi.ai | 980 | 4.2% | 4 |
| Jun 2026 | Keepit | 100 | 0.42% | 5 |
| Jul 2026 | Druva | 17.3K | 72.5% | 1 |
| Jul 2026 | HYCU | 4.4K | 18.6% | 2 |
| Jul 2026 | Spanning | 1.1K | 4.4% | 3 |
| Jul 2026 | Afi.ai | 980 | 4.1% | 4 |
| Jul 2026 | Keepit | 100 | 0.42% | 5 |
| Aug 2026 | Druva | 17.3K | 75.1% | 1 |
| Aug 2026 | HYCU | 3.6K | 15.7% | 2 |
| Aug 2026 | Spanning | 1K | 4.4% | 3 |
| Aug 2026 | Afi.ai | 980 | 4.3% | 4 |
| Aug 2026 | Keepit | 110 | 0.48% | 5 |
| Sep 2026 | Afi.ai | — | — | — |
| Sep 2026 | Druva | — | — | — |
| Sep 2026 | HYCU | — | — | — |
| Sep 2026 | Keepit | — | — | — |
| Sep 2026 | Spanning | — | — | — |

## What is being compared

- **Afi.ai**: Measured on the search terms “afi ai”, “afi backup” and “afi.ai”, summed into one figure.
- **Druva**: Measured on the search terms “druva”, “druva app”, “druva com” and “druva software”, summed into one figure.
- **HYCU**: Measured on the search terms “hycu”, “hycu com” and “hycu software”, summed into one figure.
- **Keepit**: Measured on the search terms “keepit com” and “keepit saas backup”, summed into one figure.
- **Spanning**: Measured on the search terms “spanning backup” and “spanning com”, summed into one figure.

- [Afi.ai](/demand/global-en/brands/afi-ai)
- [Druva](/demand/global-en/brands/druva)
- [HYCU](/demand/global-en/brands/hycu)
- [Keepit](/demand/global-en/brands/keepit)
- [Spanning](/demand/global-en/brands/spanning)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among SaaS backup platforms worldwide?

In August 2026, Druva was the most searched among SaaS backup platforms worldwide, with an estimated 17.3K branded searches and 75.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "SaaS backup platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/saas-backup-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/saas-backup-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.