---
title: "Running socks: Which are searched most?"
description: "Compare the running socks people search for. Share of Search among Smartwool, Feetures, Balega, Injinji, Hilly and Stance, the running socks Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/running-socks"
publisher: "Brandwave"
---

# Running socks: Which are searched most?

Compare the running socks people search for. Share of Search among Smartwool, Feetures, Balega, Injinji, Hilly and Stance, the running socks Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Running socks
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Smartwool, 45.8%

## Which brand is most popular in search among running socks worldwide?

- In August 2026, Smartwool was the most searched among running socks worldwide, with an estimated 90.5K branded searches and 45.8% estimated Share of Search within this set.
- Feetures is in 2nd place, 15.2 percentage points behind at 30.6% Share of Search.
- Across the 11 months ending August 2026, Smartwool’s estimated Share of Search among running socks worldwide decreased from 60.6% to 45.8%.
- Across the 11 months ending August 2026, Feetures’ estimated Share of Search among running socks worldwide increased from 22.2% to 30.6%.
- Across the 11 months ending August 2026, Balega’s estimated Share of Search among running socks worldwide increased from 10% to 13.7%.
- Across the 11 months ending August 2026, Injinji’s estimated Share of Search among running socks worldwide increased from 6.6% to 9.2%.
- Across the 11 months ending August 2026, Smartwool’s estimated Share of Search among running socks worldwide peaked at 69.6% in December 2025 and was lowest at 40.8% in April 2026.
- Across the 11 months ending August 2026, Feetures’ estimated Share of Search among running socks worldwide peaked at 34% in July 2026 and was lowest at 17.1% in December 2025.
- Across the 11 months ending August 2026, Balega’s estimated Share of Search among running socks worldwide peaked at 15.2% in July 2026 and was lowest at 7.7% in January 2026.
- Across the 11 months ending August 2026, Injinji’s estimated Share of Search among running socks worldwide peaked at 10% in June 2026 and was lowest at 3.4% in December 2025.
- Across the 11 months ending August 2026, Hilly and Stance held steady: their estimated Share of Search among running socks worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Smartwool vs Feetures: compare search popularity](/demand/global-en/compare/feetures-vs-smartwool): 45.8% against 30.6% Share of Search.
- [Smartwool vs Balega: compare search popularity](/demand/global-en/compare/balega-vs-smartwool): 45.8% against 13.7% Share of Search.
- [Smartwool vs Injinji: compare search popularity](/demand/global-en/compare/injinji-vs-smartwool): 45.8% against 9.2% Share of Search.
- [Feetures vs Balega: compare search popularity](/demand/global-en/compare/balega-vs-feetures): 30.6% against 13.7% Share of Search.
- [Feetures vs Injinji: compare search popularity](/demand/global-en/compare/feetures-vs-injinji): 30.6% against 9.2% Share of Search.
- [Balega vs Injinji: compare search popularity](/demand/global-en/compare/balega-vs-injinji): 13.7% against 9.2% Share of Search.

## How did search popularity change for running socks worldwide in August 2026?

- In August 2026, Smartwool gained estimated Share of Search among running socks worldwide, from 41.6% to 45.8%.
- In August 2026, Injinji gained estimated Share of Search among running socks worldwide, from 8.3% to 9.2%.
- In August 2026, Feetures lost estimated Share of Search among running socks worldwide, from 34% to 30.6%.
- In August 2026, Balega lost estimated Share of Search among running socks worldwide, from 15.2% to 13.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Smartwool | 45.8% | 90.5K | +22.3% | Smartwool |
| 2 | Feetures | 30.6% | 60.5K | 0.0% | Feetures |
| 3 | Balega | 13.7% | 27.1K | 0.0% | Balega |
| 4 | Injinji | 9.2% | 18.1K | +22.3% | Injinji |
| 5 | Hilly | 0.66% | 1.3K | 0.0% | Hilly |
| 6 | Stance | 0.01% | 20 | 0.0% | Stance |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Smartwool | 135K | 60.6% | 1 |
| Oct 2025 | Feetures | 49.5K | 22.2% | 2 |
| Oct 2025 | Balega | 22.2K | 10% | 3 |
| Oct 2025 | Injinji | 14.8K | 6.6% | 4 |
| Oct 2025 | Hilly | 1.3K | 0.58% | 5 |
| Oct 2025 | Stance | 20 | <0.01% | 6 |
| Nov 2025 | Smartwool | 246K | 62% | 1 |
| Nov 2025 | Feetures | 90.5K | 22.8% | 2 |
| Nov 2025 | Balega | 40.5K | 10.2% | 3 |
| Nov 2025 | Injinji | 18.1K | 4.6% | 4 |
| Nov 2025 | Hilly | 1.9K | 0.48% | 5 |
| Nov 2025 | Stance | 40 | 0.01% | 6 |
| Dec 2025 | Smartwool | 301K | 69.6% | 1 |
| Dec 2025 | Feetures | 74K | 17.1% | 2 |
| Dec 2025 | Balega | 40.5K | 9.4% | 3 |
| Dec 2025 | Injinji | 14.8K | 3.4% | 4 |
| Dec 2025 | Hilly | 1.9K | 0.44% | 5 |
| Dec 2025 | Stance | 30 | <0.01% | 6 |
| Jan 2026 | Smartwool | 201K | 69.5% | 1 |
| Jan 2026 | Feetures | 49.5K | 17.1% | 2 |
| Jan 2026 | Balega | 22.2K | 7.7% | 3 |
| Jan 2026 | Injinji | 14.8K | 5.1% | 4 |
| Jan 2026 | Hilly | 1.6K | 0.55% | 5 |
| Jan 2026 | Stance | 20 | <0.01% | 6 |
| Feb 2026 | Smartwool | 135K | 63.9% | 1 |
| Feb 2026 | Feetures | 40.5K | 19.2% | 2 |
| Feb 2026 | Balega | 22.2K | 10.5% | 3 |
| Feb 2026 | Injinji | 12.1K | 5.7% | 4 |
| Feb 2026 | Hilly | 1.6K | 0.76% | 5 |
| Feb 2026 | Stance | 20 | <0.01% | 6 |
| Mar 2026 | Smartwool | 90.5K | 49.3% | 1 |
| Mar 2026 | Feetures | 49.5K | 27% | 2 |
| Mar 2026 | Balega | 27.1K | 14.8% | 3 |
| Mar 2026 | Injinji | 14.8K | 8.1% | 4 |
| Mar 2026 | Hilly | 1.6K | 0.87% | 5 |
| Mar 2026 | Stance | 10 | <0.01% | 6 |
| Apr 2026 | Smartwool | 74K | 40.8% | 1 |
| Apr 2026 | Feetures | 60.5K | 33.4% | 2 |
| Apr 2026 | Balega | 27.1K | 14.9% | 3 |
| Apr 2026 | Injinji | 18.1K | 10% | 4 |
| Apr 2026 | Hilly | 1.6K | 0.88% | 5 |
| Apr 2026 | Stance | 20 | 0.01% | 6 |
| May 2026 | Smartwool | 74K | 40.8% | 1 |
| May 2026 | Feetures | 60.5K | 33.4% | 2 |
| May 2026 | Balega | 27.1K | 14.9% | 3 |
| May 2026 | Injinji | 18.1K | 10% | 4 |
| May 2026 | Hilly | 1.6K | 0.88% | 5 |
| May 2026 | Stance | 20 | 0.01% | 6 |
| Jun 2026 | Smartwool | 74K | 40.9% | 1 |
| Jun 2026 | Feetures | 60.5K | 33.4% | 2 |
| Jun 2026 | Balega | 27.1K | 15% | 3 |
| Jun 2026 | Injinji | 18.1K | 10% | 4 |
| Jun 2026 | Hilly | 1.3K | 0.72% | 5 |
| Jun 2026 | Stance | 10 | <0.01% | 6 |
| Jul 2026 | Smartwool | 74K | 41.6% | 1 |
| Jul 2026 | Feetures | 60.5K | 34% | 2 |
| Jul 2026 | Balega | 27.1K | 15.2% | 3 |
| Jul 2026 | Injinji | 14.8K | 8.3% | 4 |
| Jul 2026 | Hilly | 1.3K | 0.73% | 5 |
| Jul 2026 | Stance | 20 | 0.01% | 6 |
| Aug 2026 | Smartwool | 90.5K | 45.8% | 1 |
| Aug 2026 | Feetures | 60.5K | 30.6% | 2 |
| Aug 2026 | Balega | 27.1K | 13.7% | 3 |
| Aug 2026 | Injinji | 18.1K | 9.2% | 4 |
| Aug 2026 | Hilly | 1.3K | 0.66% | 5 |
| Aug 2026 | Stance | 20 | 0.01% | 6 |
| Sep 2026 | Balega | — | — | — |
| Sep 2026 | Feetures | — | — | — |
| Sep 2026 | Hilly | — | — | — |
| Sep 2026 | Injinji | — | — | — |
| Sep 2026 | Smartwool | — | — | — |
| Sep 2026 | Stance | — | — | — |

## What is being compared

- **Balega**: Measured on the search term “balega socks”.
- **Feetures**: Measured on the search term “feetures socks”.
- **Hilly**: Measured on the search term “hilly socks”.
- **Injinji**: Measured on the search term “injinji socks”.
- **Smartwool**: Measured on the search term “smartwool”.
- **Stance**: Measured on the search term “stance nz”.

- [Balega](/demand/global-en/brands/balega)
- [Feetures](/demand/global-en/brands/feetures)
- [Hilly](/demand/global-en/brands/hilly)
- [Injinji](/demand/global-en/brands/injinji)
- [Smartwool](/demand/global-en/brands/smartwool)
- [Stance](/demand/global-en/brands/stance)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among running socks worldwide?

In August 2026, Smartwool was the most searched among running socks worldwide, with an estimated 90.5K branded searches and 45.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Running socks: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/running-socks

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/running-socks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.