--- title: "ASICS vs New Balance: Which is searched more?" description: "Is ASICS or New Balance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/running-shoe-brands/compare/asics-vs-new-balance" publisher: "Brandwave" --- # ASICS vs New Balance: Which is searched more? Is ASICS or New Balance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASICS and New Balance - **Competitive set**: Running shoe brands - **Market**: Global - **Month measured**: Sep 2026 - **ASICS Share of Search**: 15% - **New Balance Share of Search**: 20.6% ## Is ASICS or New Balance more popular in search? - In September 2026, New Balance had more branded searches than ASICS among running shoe brands worldwide. New Balance had about 11.1 million branded searches, while ASICS had 8.1 million. New Balance made up 20.6% of all running shoe brand searches we track, and ASICS accounted for 15%. - New Balance was ahead of ASICS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ASICS’s share of searches among running shoe brands worldwide moved from 13.8% to 15%, and its estimated monthly branded searches moved from 7.8M to 8.1M. - Across the 12 months ending September 2026, New Balance’s share of searches among running shoe brands worldwide moved from 24.2% to 20.6%, and its estimated monthly branded searches moved from 13.6M to 11.1M. ## Top running shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both ASICS and New Balance showed up in all four answers. ASICS was listed before New Balance in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ASICS | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Brooks | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | HOKA | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | New Balance | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Nike | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Saucony | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | On | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Mizuno | 8th | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about running shoe brands - Asked ChatGPT "Which running shoe brand should I buy?": 1. ASICS, 2. Brooks, 3. HOKA, 4. New Balance, 5. Nike - Asked ChatGPT "What are the best running shoe brands?": 1. ASICS, 2. Brooks, 3. Nike, 4. HOKA, 5. New Balance, 6. Saucony, 7. On - Asked ChatGPT "What's the best running shoe brand for everyday running?": 1. ASICS, 2. Brooks, 3. New Balance, 4. Saucony - Searched Google, AI Overview "running shoe brands": 1. Brooks, 2. HOKA, 3. ASICS, 4. New Balance, 5. Nike, 6. Saucony, 7. On, 8. Mizuno Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for running shoe brands worldwide in September 2026? - In September 2026, New Balance lost share of searches among running shoe brands worldwide, from 22.7% to 20.6%. - In September 2026, ASICS lost share of searches among running shoe brands worldwide, from 16.4% to 15%. ## Month by month | Month | ASICS estimated searches | ASICS Share of Search | ASICS rank | New Balance estimated searches | New Balance Share of Search | New Balance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.8M | 13.8% | 3 | 13.6M | 24.2% | 2 | | Nov 2025 | 7.9M | 11.1% | 3 | 16.6M | 23.3% | 2 | | Dec 2025 | 8M | 12.7% | 3 | 13.6M | 21.6% | 2 | | Jan 2026 | 7.8M | 13.6% | 3 | 11.1M | 19.2% | 2 | | Feb 2026 | 6.5M | 12.9% | 3 | 11.1M | 21.9% | 2 | | Mar 2026 | 8M | 12.8% | 3 | 13.6M | 21.7% | 2 | | Apr 2026 | 8M | 14% | 3 | 13.6M | 23.8% | 2 | | May 2026 | 8.1M | 14.6% | 3 | 11.1M | 20.1% | 2 | | Jun 2026 | 7.9M | 14.5% | 3 | 11.1M | 20.5% | 2 | | Jul 2026 | 8.2M | 15.2% | 3 | 11.1M | 20.7% | 2 | | Aug 2026 | 9.8M | 16.4% | 3 | 13.6M | 22.7% | 2 | | Sep 2026 | 8.1M | 15% | 3 | 11.1M | 20.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using ASICS’s and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASICS**: Measured on the search terms “asics”, “asics com”, “asics gel kayano”, “asics gel nimbus”, “asics novablast”, “asics running shoes”, “asics shoes” and “asics superblast”, summed into one figure. - **New Balance**: Measured on the search term “new balance”. - [ASICS profile](/demand/global-en/brands/asics) - [New Balance profile](/demand/global-en/brands/new-balance) - [All running shoe brands worldwide](/demand/global-en/categories/running-shoe-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASICS or New Balance more popular in search? In September 2026, New Balance had more branded searches than ASICS among running shoe brands worldwide. New Balance had about 11.1 million branded searches, while ASICS had 8.1 million. New Balance made up 20.6% of all running shoe brand searches we track, and ASICS accounted for 15%. ## Cite this page Brandwave. "ASICS vs New Balance: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/running-shoe-brands/compare/asics-vs-new-balance This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/running-shoe-brands/compare/asics-vs-new-balance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.