---
title: "ASICS vs Mizuno: Which is searched more?"
description: "Which is more popular in search, ASICS or Mizuno? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/running-shoe-brands/compare/asics-vs-mizuno"
publisher: "Brandwave"
---

# ASICS vs Mizuno: Which is searched more?

Which is more popular in search, ASICS or Mizuno? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ASICS and Mizuno
- **Competitive set**: Running shoe brands
- **Market**: Global
- **Month measured**: Sep 2026
- **ASICS Share of Search**: 43.8%
- **Mizuno Share of Search**: 6.6%

## Which is more popular in search, ASICS or Mizuno?

- In September 2026, ASICS had more branded searches than Mizuno among running shoe brands worldwide. ASICS was estimated to have 8.1M branded searches compared to Mizuno’s 1.2M, and held a 43.8% Share of Search versus Mizuno’s 6.6%.
- ASICS was ahead of Mizuno in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASICS’s estimated Share of Search among running shoe brands worldwide moved from 44% to 43.8%, and its estimated monthly branded searches moved from 7.7M to 8.1M.
- Across the 12 months ending September 2026, Mizuno’s estimated Share of Search among running shoe brands worldwide moved from 6.9% to 6.6%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for running shoe brands worldwide in September 2026?

- In September 2026, Mizuno overtook Brooks to rank 5th among running shoe brands worldwide, with 6.6% estimated Share of Search.
- In September 2026, ASICS lost estimated Share of Search among running shoe brands worldwide, from 46.1% to 43.8%.

## Month by month

| Month | ASICS estimated searches | ASICS Share of Search | ASICS rank | Mizuno estimated searches | Mizuno Share of Search | Mizuno rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.7M | 44% | 1 | 1.2M | 6.9% | 4 |
| Nov 2025 | 7.9M | 42.4% | 1 | 1.2M | 6.5% | 5 |
| Dec 2025 | 8M | 43% | 1 | 1.2M | 6.6% | 4 |
| Jan 2026 | 7.8M | 44.9% | 1 | 1.2M | 7% | 5 |
| Feb 2026 | 6.5M | 42.5% | 1 | 1M | 6.5% | 6 |
| Mar 2026 | 8M | 41.9% | 1 | 1.2M | 6.4% | 6 |
| Apr 2026 | 8M | 42.2% | 1 | 1M | 5.3% | 6 |
| May 2026 | 8.1M | 41.2% | 1 | 1.2M | 6.2% | 6 |
| Jun 2026 | 7.8M | 41.9% | 1 | 1M | 5.3% | 6 |
| Jul 2026 | 8.1M | 45.9% | 1 | 1M | 5.6% | 6 |
| Aug 2026 | 9.8M | 46.1% | 1 | 1.2M | 5.7% | 6 |
| Sep 2026 | 8.1M | 43.8% | 1 | 1.2M | 6.6% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using ASICS’s and Mizuno’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ASICS**: Measured on the search terms “asics”, “asics gel kayano”, “asics gel nimbus”, “asics novablast”, “asics running shoes”, “asics shoes” and “asics superblast”, summed into one figure.
- **Mizuno**: Measured on the search term “mizuno”.

- [ASICS profile](/demand/global-en/brands/asics)
- [Mizuno profile](/demand/global-en/brands/mizuno)
- [All running shoe brands worldwide](/demand/global-en/categories/running-shoe-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ASICS or Mizuno?

In September 2026, ASICS had more branded searches than Mizuno among running shoe brands worldwide. ASICS was estimated to have 8.1M branded searches compared to Mizuno’s 1.2M, and held a 43.8% Share of Search versus Mizuno’s 6.6%.

## Cite this page

Brandwave. "ASICS vs Mizuno: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/running-shoe-brands/compare/asics-vs-mizuno

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/running-shoe-brands/compare/asics-vs-mizuno. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.