---
title: "Running shoe brands: Which brands are most popular in search?"
description: "Compare brands that offers running shoes. Share of Search among ASICS, HOKA, On, Saucony and Brooks, the running shoe brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/running-shoe-brands"
publisher: "Brandwave"
---

# Running shoe brands: Which brands are most popular in search?

Compare brands that offers running shoes. Share of Search among ASICS, HOKA, On, Saucony and Brooks, the running shoe brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Running shoe brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: ASICS, 48.8%

## Which brand is most popular in search among running shoe brands worldwide?

- In August 2026, ASICS was the most searched among running shoe brands worldwide, with an estimated 9.8M branded searches and 48.8% estimated Share of Search within this set.
- HOKA is in 2nd place, 25.1 percentage points behind at 23.7% Share of Search.
- Across the 11 months ending August 2026, ASICS’s estimated Share of Search among running shoe brands worldwide increased from 47.1% to 48.8%.
- Across the 11 months ending August 2026, HOKA’s estimated Share of Search among running shoe brands worldwide decreased from 26.2% to 23.7%.
- Across the 11 months ending August 2026, On’s estimated Share of Search among running shoe brands worldwide decreased from 13.3% to 11.1%.
- Across the 11 months ending August 2026, Saucony’s estimated Share of Search among running shoe brands worldwide increased from 7.3% to 9.9%.
- Across the 11 months ending August 2026, ASICS’s estimated Share of Search among running shoe brands worldwide peaked at 48.8% in August 2026 and was lowest at 43.7% in May 2026.
- Across the 11 months ending August 2026, HOKA’s estimated Share of Search among running shoe brands worldwide peaked at 26.4% in February 2026 and was lowest at 23.4% in July 2026.
- Across the 11 months ending August 2026, On’s estimated Share of Search among running shoe brands worldwide peaked at 16.3% in June 2026 and was lowest at 11.1% in August 2026.
- Across the 11 months ending August 2026, Saucony’s estimated Share of Search among running shoe brands worldwide peaked at 9.9% in August 2026 and was lowest at 6.6% in December 2025.
- Across the 11 months ending August 2026, Brooks’ estimated Share of Search among running shoe brands worldwide peaked at 7.3% in February 2026 and was lowest at 6% in December 2025.
- Across the 11 months ending August 2026, Brooks held steady: its estimated Share of Search among running shoe brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [ASICS vs HOKA: compare search popularity](/demand/global-en/compare/asics-vs-hoka): 48.8% against 23.7% Share of Search.
- [ASICS vs On: compare search popularity](/demand/global-en/compare/asics-vs-on): 48.8% against 11.1% Share of Search.
- [ASICS vs Saucony: compare search popularity](/demand/global-en/compare/asics-vs-saucony): 48.8% against 9.9% Share of Search.
- [ASICS vs Brooks: compare search popularity](/demand/global-en/compare/asics-vs-brooks): 48.8% against 6.5% Share of Search.
- [HOKA vs On: compare search popularity](/demand/global-en/compare/hoka-vs-on): 23.7% against 11.1% Share of Search.
- [HOKA vs Saucony: compare search popularity](/demand/global-en/compare/hoka-vs-saucony): 23.7% against 9.9% Share of Search.
- [HOKA vs Brooks: compare search popularity](/demand/global-en/compare/brooks-vs-hoka): 23.7% against 6.5% Share of Search.
- [On vs Saucony: compare search popularity](/demand/global-en/compare/on-vs-saucony): 11.1% against 9.9% Share of Search.
- [On vs Brooks: compare search popularity](/demand/global-en/compare/brooks-vs-on): 11.1% against 6.5% Share of Search.
- [Saucony vs Brooks: compare search popularity](/demand/global-en/compare/brooks-vs-saucony): 9.9% against 6.5% Share of Search.

## How did search popularity change for running shoe brands worldwide in August 2026?

- In August 2026, Saucony gained estimated Share of Search among running shoe brands worldwide, from 8.4% to 9.9%.
- In August 2026, On lost estimated Share of Search among running shoe brands worldwide, from 12.7% to 11.1%.
- In August 2026, Brooks lost estimated Share of Search among running shoe brands worldwide, from 7.1% to 6.5%.
- ASICS’s estimated Share of Search among running shoe brands worldwide has gained ground for 3 months in a row, from 43.7% to 48.8% in August 2026.
- Estimated monthly branded searches for HOKA worldwide rose 10.8% over 11 measured months, from 4.3M to 4.8M in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ASICS | 48.8% | 9.8M | +20.4% | ASICS |
| 2 | HOKA | 23.7% | 4.8M | +21.4% | HOKA |
| 3 | On | 11.1% | 2.2M | +4.7% | On |
| 4 | Saucony | 9.9% | 2M | +41.1% | Saucony |
| 5 | Brooks | 6.5% | 1.3M | +10.7% | Brooks |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ASICS | 7.8M | 47.1% | 1 |
| Oct 2025 | HOKA | 4.3M | 26.2% | 2 |
| Oct 2025 | On | 2.2M | 13.3% | 3 |
| Oct 2025 | Saucony | 1.2M | 7.3% | 4 |
| Oct 2025 | Brooks | 1M | 6.1% | 5 |
| Nov 2025 | ASICS | 7.9M | 45.1% | 1 |
| Nov 2025 | HOKA | 4.6M | 26.1% | 2 |
| Nov 2025 | On | 2.5M | 14.4% | 3 |
| Nov 2025 | Saucony | 1.4M | 7.7% | 4 |
| Nov 2025 | Brooks | 1.2M | 6.7% | 5 |
| Dec 2025 | ASICS | 8M | 45.9% | 1 |
| Dec 2025 | HOKA | 4.5M | 25.9% | 2 |
| Dec 2025 | On | 2.7M | 15.6% | 3 |
| Dec 2025 | Saucony | 1.1M | 6.6% | 4 |
| Dec 2025 | Brooks | 1M | 6% | 5 |
| Jan 2026 | ASICS | 7.8M | 48.1% | 1 |
| Jan 2026 | HOKA | 3.9M | 24.1% | 2 |
| Jan 2026 | On | 2.1M | 13% | 3 |
| Jan 2026 | Saucony | 1.3M | 8.2% | 4 |
| Jan 2026 | Brooks | 1.1M | 6.7% | 5 |
| Feb 2026 | ASICS | 6.5M | 45.3% | 1 |
| Feb 2026 | HOKA | 3.8M | 26.4% | 2 |
| Feb 2026 | On | 1.9M | 13.1% | 3 |
| Feb 2026 | Saucony | 1.1M | 7.9% | 4 |
| Feb 2026 | Brooks | 1.1M | 7.3% | 5 |
| Mar 2026 | ASICS | 8M | 44.6% | 1 |
| Mar 2026 | HOKA | 4.7M | 26% | 2 |
| Mar 2026 | On | 2.4M | 13.1% | 3 |
| Mar 2026 | Saucony | 1.6M | 9% | 4 |
| Mar 2026 | Brooks | 1.3M | 7.3% | 5 |
| Apr 2026 | ASICS | 8M | 44.4% | 1 |
| Apr 2026 | HOKA | 4.7M | 26% | 2 |
| Apr 2026 | On | 2.5M | 13.7% | 3 |
| Apr 2026 | Saucony | 1.6M | 9% | 4 |
| Apr 2026 | Brooks | 1.3M | 7% | 5 |
| May 2026 | ASICS | 8.1M | 43.7% | 1 |
| May 2026 | HOKA | 4.7M | 25.6% | 2 |
| May 2026 | On | 2.7M | 14.5% | 3 |
| May 2026 | Saucony | 1.6M | 8.8% | 4 |
| May 2026 | Brooks | 1.4M | 7.3% | 5 |
| Jun 2026 | ASICS | 7.9M | 44.1% | 1 |
| Jun 2026 | HOKA | 4.4M | 24.9% | 2 |
| Jun 2026 | On | 2.9M | 16.3% | 3 |
| Jun 2026 | Saucony | 1.4M | 7.7% | 4 |
| Jun 2026 | Brooks | 1.2M | 7% | 5 |
| Jul 2026 | ASICS | 8.2M | 48.5% | 1 |
| Jul 2026 | HOKA | 3.9M | 23.4% | 2 |
| Jul 2026 | On | 2.1M | 12.7% | 3 |
| Jul 2026 | Saucony | 1.4M | 8.4% | 4 |
| Jul 2026 | Brooks | 1.2M | 7.1% | 5 |
| Aug 2026 | ASICS | 9.8M | 48.8% | 1 |
| Aug 2026 | HOKA | 4.8M | 23.7% | 2 |
| Aug 2026 | On | 2.2M | 11.1% | 3 |
| Aug 2026 | Saucony | 2M | 9.9% | 4 |
| Aug 2026 | Brooks | 1.3M | 6.5% | 5 |
| Sep 2026 | ASICS | — | — | — |
| Sep 2026 | Brooks | — | — | — |
| Sep 2026 | HOKA | — | — | — |
| Sep 2026 | On | — | — | — |
| Sep 2026 | Saucony | — | — | — |

## What is being compared

- **ASICS**: Measured on the search terms “asics”, “asics com”, “asics gel kayano”, “asics gel nimbus”, “asics novablast”, “asics running shoes”, “asics shoes” and “asics superblast”, summed into one figure.
- **Brooks**: Measured on the search terms “brooks adrenaline”, “brooks ghost”, “brooks glycerin”, “brooks running”, “brooks running shoes”, “brooks shoes” and “brooksrunning com”, summed into one figure.
- **HOKA**: Measured on the search terms “hoka”, “hoka arahi”, “hoka bondi”, “hoka challenger”, “hoka clifton”, “hoka com”, “hoka mach”, “hoka running”, “hoka running shoes”, “hoka shoes” and “hoka speedgoat”, summed into one figure.
- **On**: Measured on the search terms “on cloud shoes”, “on cloudmonster”, “on cloudrunner”, “on cloudsurfer”, “on cloudswift”, “on com”, “on running” and “on running shoes”, summed into one figure.
- **Saucony**: Measured on the search terms “saucony”, “saucony com”, “saucony endorphin”, “saucony guide”, “saucony kinvara”, “saucony ride”, “saucony running”, “saucony running shoes”, “saucony shoes” and “saucony triumph”, summed into one figure.

- [ASICS](/demand/global-en/brands/asics)
- [Brooks](/demand/global-en/brands/brooks)
- [HOKA](/demand/global-en/brands/hoka)
- [On](/demand/global-en/brands/on)
- [Saucony](/demand/global-en/brands/saucony)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among running shoe brands worldwide?

In August 2026, ASICS was the most searched among running shoe brands worldwide, with an estimated 9.8M branded searches and 48.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Running shoe brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/running-shoe-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/running-shoe-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.