---
title: "Running belts: Which are searched most?"
description: "Compare the running belts people search for. Share of Search among Salomon, FlipBelt, Ultimate Direction, SPIbelt, Nathan and Amphipod, the running belts Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/running-belts"
publisher: "Brandwave"
---

# Running belts: Which are searched most?

Compare the running belts people search for. Share of Search among Salomon, FlipBelt, Ultimate Direction, SPIbelt, Nathan and Amphipod, the running belts Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Running belts
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Salomon, 86.9%

## Which brand is most popular in search among running belts worldwide?

- In August 2026, Salomon was the most searched among running belts worldwide, with an estimated 137K branded searches and 86.9% estimated Share of Search within this set.
- FlipBelt is in 2nd place, 80.7 percentage points behind at 6.3% Share of Search.
- Across the 11 months ending August 2026, Salomon’s estimated Share of Search among running belts worldwide increased from 82% to 86.9%.
- Across the 11 months ending August 2026, FlipBelt’s estimated Share of Search among running belts worldwide decreased from 8.7% to 6.3%.
- Across the 11 months ending August 2026, Ultimate Direction’s estimated Share of Search among running belts worldwide decreased from 4.7% to 3.4%.
- Across the 11 months ending August 2026, SPIbelt’s estimated Share of Search among running belts worldwide decreased from 3.9% to 2.8%.
- Across the 11 months ending August 2026, Salomon’s estimated Share of Search among running belts worldwide peaked at 87.6% in January 2026 and was lowest at 81.1% in April 2026.
- Across the 11 months ending August 2026, FlipBelt’s estimated Share of Search among running belts worldwide peaked at 9.7% in April 2026 and was lowest at 5.1% in January 2026.
- Across the 11 months ending August 2026, Ultimate Direction’s estimated Share of Search among running belts worldwide peaked at 5.2% in February 2026 and was lowest at 3.4% in August 2026.
- Across the 11 months ending August 2026, SPIbelt’s estimated Share of Search among running belts worldwide peaked at 4.8% in November 2025 and was lowest at 2.8% in January 2026.
- Across the 11 months ending August 2026, Nathan and Amphipod held steady: their estimated Share of Search among running belts worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Salomon vs FlipBelt: compare search popularity](/demand/global-en/compare/flipbelt-vs-salomon): 86.9% against 6.3% Share of Search.
- [Salomon vs Ultimate Direction: compare search popularity](/demand/global-en/compare/salomon-vs-ultimate-direction): 86.9% against 3.4% Share of Search.
- [Salomon vs SPIbelt: compare search popularity](/demand/global-en/compare/salomon-vs-spibelt): 86.9% against 2.8% Share of Search.
- [FlipBelt vs Ultimate Direction: compare search popularity](/demand/global-en/compare/flipbelt-vs-ultimate-direction): 6.3% against 3.4% Share of Search.
- [FlipBelt vs SPIbelt: compare search popularity](/demand/global-en/compare/flipbelt-vs-spibelt): 6.3% against 2.8% Share of Search.
- [Ultimate Direction vs SPIbelt: compare search popularity](/demand/global-en/compare/spibelt-vs-ultimate-direction): 3.4% against 2.8% Share of Search.

## How did search popularity change for running belts worldwide in August 2026?

- In August 2026, FlipBelt gained estimated Share of Search among running belts worldwide, from 5.4% to 6.3%.
- In August 2026, Salomon lost estimated Share of Search among running belts worldwide, from 87.5% to 86.9%.
- Estimated monthly branded searches for Amphipod worldwide rose 23.1% over 11 measured months, from 260 to 320 in August 2026.
- Estimated monthly branded searches for Nathan worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Salomon | 86.9% | 137K | +5.0% | Salomon |
| 2 | FlipBelt | 6.3% | 9.9K | +22.2% | FlipBelt |
| 3 | Ultimate Direction | 3.4% | 5.4K | 0.0% | Ultimate Direction |
| 4 | SPIbelt | 2.8% | 4.4K | 0.0% | SPIbelt |
| 5 | Nathan | 0.37% | 590 | +22.9% | Nathan |
| 6 | Amphipod | 0.2% | 320 | +23.1% | Amphipod |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Salomon | 93.4K | 82% | 1 |
| Oct 2025 | FlipBelt | 9.9K | 8.7% | 2 |
| Oct 2025 | Ultimate Direction | 5.4K | 4.7% | 3 |
| Oct 2025 | SPIbelt | 4.4K | 3.9% | 4 |
| Oct 2025 | Nathan | 480 | 0.42% | 5 |
| Oct 2025 | Amphipod | 260 | 0.23% | 6 |
| Nov 2025 | Salomon | 93.4K | 82.6% | 1 |
| Nov 2025 | FlipBelt | 8.1K | 7.2% | 2 |
| Nov 2025 | SPIbelt | 5.4K | 4.8% | 3 |
| Nov 2025 | Ultimate Direction | 5.4K | 4.8% | 4 |
| Nov 2025 | Nathan | 480 | 0.42% | 5 |
| Nov 2025 | Amphipod | 320 | 0.28% | 6 |
| Dec 2025 | Salomon | 93.4K | 84.8% | 1 |
| Dec 2025 | FlipBelt | 8.1K | 7.4% | 2 |
| Dec 2025 | Ultimate Direction | 4.4K | 4% | 3 |
| Dec 2025 | SPIbelt | 3.6K | 3.3% | 4 |
| Dec 2025 | Nathan | 320 | 0.29% | 5 |
| Dec 2025 | Amphipod | 260 | 0.24% | 6 |
| Jan 2026 | Salomon | 114K | 87.6% | 1 |
| Jan 2026 | FlipBelt | 6.6K | 5.1% | 2 |
| Jan 2026 | Ultimate Direction | 5.4K | 4.1% | 3 |
| Jan 2026 | SPIbelt | 3.6K | 2.8% | 4 |
| Jan 2026 | Nathan | 320 | 0.25% | 5 |
| Jan 2026 | Amphipod | 260 | 0.2% | 6 |
| Feb 2026 | Salomon | 87.8K | 85.1% | 1 |
| Feb 2026 | FlipBelt | 6.6K | 6.4% | 2 |
| Feb 2026 | Ultimate Direction | 5.4K | 5.2% | 3 |
| Feb 2026 | SPIbelt | 2.9K | 2.8% | 4 |
| Feb 2026 | Nathan | 260 | 0.25% | 5 |
| Feb 2026 | Amphipod | 210 | 0.2% | 6 |
| Mar 2026 | Salomon | 107K | 83.8% | 1 |
| Mar 2026 | FlipBelt | 9.9K | 7.8% | 2 |
| Mar 2026 | Ultimate Direction | 5.4K | 4.2% | 3 |
| Mar 2026 | SPIbelt | 4.4K | 3.5% | 4 |
| Mar 2026 | Nathan | 590 | 0.46% | 5 |
| Mar 2026 | Amphipod | 260 | 0.2% | 6 |
| Apr 2026 | Salomon | 102K | 81.1% | 1 |
| Apr 2026 | FlipBelt | 12.1K | 9.7% | 2 |
| Apr 2026 | SPIbelt | 5.4K | 4.3% | 3 |
| Apr 2026 | Ultimate Direction | 5.4K | 4.3% | 4 |
| Apr 2026 | Nathan | 480 | 0.38% | 5 |
| Apr 2026 | Amphipod | 260 | 0.21% | 6 |
| May 2026 | Salomon | 118K | 82.6% | 1 |
| May 2026 | FlipBelt | 12.1K | 8.5% | 2 |
| May 2026 | Ultimate Direction | 6.6K | 4.6% | 3 |
| May 2026 | SPIbelt | 5.4K | 3.8% | 4 |
| May 2026 | Nathan | 480 | 0.34% | 5 |
| May 2026 | Amphipod | 260 | 0.18% | 6 |
| Jun 2026 | Salomon | 131K | 87.5% | 1 |
| Jun 2026 | FlipBelt | 8.1K | 5.4% | 2 |
| Jun 2026 | Ultimate Direction | 5.4K | 3.6% | 3 |
| Jun 2026 | SPIbelt | 4.4K | 2.9% | 4 |
| Jun 2026 | Nathan | 480 | 0.32% | 5 |
| Jun 2026 | Amphipod | 320 | 0.21% | 6 |
| Jul 2026 | Salomon | 131K | 87.5% | 1 |
| Jul 2026 | FlipBelt | 8.1K | 5.4% | 2 |
| Jul 2026 | Ultimate Direction | 5.4K | 3.6% | 3 |
| Jul 2026 | SPIbelt | 4.4K | 2.9% | 4 |
| Jul 2026 | Nathan | 480 | 0.32% | 5 |
| Jul 2026 | Amphipod | 260 | 0.17% | 6 |
| Aug 2026 | Salomon | 137K | 86.9% | 1 |
| Aug 2026 | FlipBelt | 9.9K | 6.3% | 2 |
| Aug 2026 | Ultimate Direction | 5.4K | 3.4% | 3 |
| Aug 2026 | SPIbelt | 4.4K | 2.8% | 4 |
| Aug 2026 | Nathan | 590 | 0.37% | 5 |
| Aug 2026 | Amphipod | 320 | 0.2% | 6 |
| Sep 2026 | Amphipod | — | — | — |
| Sep 2026 | FlipBelt | — | — | — |
| Sep 2026 | Nathan | — | — | — |
| Sep 2026 | Salomon | — | — | — |
| Sep 2026 | SPIbelt | — | — | — |
| Sep 2026 | Ultimate Direction | — | — | — |

## What is being compared

- **Amphipod**: Measured on the search term “amphipod running”.
- **FlipBelt**: Measured on the search term “flip belt”.
- **Nathan**: Measured on the search term “nathan vest”.
- **Salomon**: Measured on the search terms “hiking boots salomon”, “salomon com”, “salomon hiking shoes” and “salomon x ultra”, summed into one figure.
- **SPIbelt**: Measured on the search term “spi belt”.
- **Ultimate Direction**: Measured on the search term “ultimate direction”.

- [Amphipod](/demand/global-en/brands/amphipod)
- [FlipBelt](/demand/global-en/brands/flipbelt)
- [Nathan](/demand/global-en/brands/nathan)
- [Salomon](/demand/global-en/brands/salomon)
- [SPIbelt](/demand/global-en/brands/spibelt)
- [Ultimate Direction](/demand/global-en/brands/ultimate-direction)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among running belts worldwide?

In August 2026, Salomon was the most searched among running belts worldwide, with an estimated 137K branded searches and 86.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Running belts: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/running-belts

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/running-belts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.