--- title: "Canterbury vs Gilbert: Which is searched more?" description: "Is Canterbury or Gilbert more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rugby gear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/rugby-gear-brands/compare/canterbury-vs-gilbert" publisher: "Brandwave" --- # Canterbury vs Gilbert: Which is searched more? Is Canterbury or Gilbert more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rugby gear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Canterbury and Gilbert - **Competitive set**: Rugby gear brands - **Market**: Global - **Month measured**: Sep 2026 - **Canterbury Share of Search**: 35.8% - **Gilbert Share of Search**: 6.8% ## Is Canterbury or Gilbert more popular in search? - In September 2026, Canterbury had more branded searches than Gilbert among rugby gear brands worldwide. Canterbury had about 34,600 branded searches, while Gilbert had 6,600. Canterbury made up 35.8% of all rugby gear brand searches we track, and Gilbert accounted for 6.8%. - Canterbury was ahead of Gilbert in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Canterbury’s share of searches among rugby gear brands worldwide moved from 38.6% to 35.8%, and its estimated monthly branded searches moved from 44.5K to 34.6K. - Across the 12 months ending September 2026, Gilbert’s share of searches among rugby gear brands worldwide moved from 5.7% to 6.8%, and its estimated monthly branded searches held steady at 6.6K. ## Top rugby gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Canterbury and Gilbert showed up in all five answers. Canterbury was listed before Gilbert in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Canterbury | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gilbert | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Macron | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | BLK | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Kooga | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Steeden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about rugby gear brands - Asked ChatGPT "Which rugby gear brand should I buy?": 1. Canterbury, 2. Gilbert, 3. Macron - Asked ChatGPT "What are the best rugby gear brands?": 1. Canterbury, 2. Gilbert - Asked ChatGPT "What's the best rugby gear brand for match day kit?": 1. Canterbury, 2. Gilbert, 3. BLK - Searched Google, AI Overview "rugby gear brands": 1. Canterbury, 2. Macron, 3. Gilbert - Searched Google, AI Overview "best rugby gear": 1. Gilbert, 2. Canterbury, 3. Kooga Not named in any answer: Steeden. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for rugby gear brands worldwide in September 2026? - In September 2026, Gilbert overtook BLK to rank 4th among rugby gear brands worldwide, with 6.8% of the searches. - In September 2026, Canterbury lost share of searches among rugby gear brands worldwide, from 40.1% to 35.8%. ## Month by month | Month | Canterbury estimated searches | Canterbury Share of Search | Canterbury rank | Gilbert estimated searches | Gilbert Share of Search | Gilbert rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 44.5K | 38.6% | 1 | 6.6K | 5.7% | 4 | | Nov 2025 | 193K | 73.7% | 1 | 8.1K | 3.1% | 4 | | Dec 2025 | 21.6K | 27.5% | 2 | 6.6K | 8.4% | 4 | | Jan 2026 | 17.5K | 23.7% | 2 | 5.4K | 7.3% | 5 | | Feb 2026 | 20.1K | 24.5% | 2 | 6.6K | 8% | 4 | | Mar 2026 | 22.4K | 24.7% | 2 | 8.1K | 8.9% | 4 | | Apr 2026 | 19.4K | 25% | 2 | 5.4K | 7% | 4 | | May 2026 | 24.3K | 29.1% | 2 | 6.6K | 7.9% | 4 | | Jun 2026 | 23.2K | 28.5% | 2 | 5.4K | 6.6% | 4 | | Jul 2026 | 29.5K | 31.2% | 2 | 5.4K | 5.7% | 5 | | Aug 2026 | 43.7K | 40.1% | 1 | 5.4K | 5% | 5 | | Sep 2026 | 34.6K | 35.8% | 1 | 6.6K | 6.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Canterbury’s and Gilbert’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Canterbury**: Measured on the search terms “canterbury boot”, “canterbury rugby”, “canterbury rugby boot” and “canterbury rugby gear”, summed into one figure. - **Gilbert**: Measured on the search term “gilbert rugby”. - [Canterbury profile](/demand/global-en/brands/canterbury) - [Gilbert profile](/demand/global-en/brands/gilbert) - [All rugby gear brands worldwide](/demand/global-en/categories/rugby-gear-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Canterbury or Gilbert more popular in search? In September 2026, Canterbury had more branded searches than Gilbert among rugby gear brands worldwide. Canterbury had about 34,600 branded searches, while Gilbert had 6,600. Canterbury made up 35.8% of all rugby gear brand searches we track, and Gilbert accounted for 6.8%. ## Cite this page Brandwave. "Canterbury vs Gilbert: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/rugby-gear-brands/compare/canterbury-vs-gilbert This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/rugby-gear-brands/compare/canterbury-vs-gilbert. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.