--- title: "Rugby gear brands: Which are searched most?" description: "Compare the rugby gear brands people buy. Share of Search among BLK, Canterbury, Steeden, Gilbert and Kooga, the rugby gear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/rugby-gear-brands" publisher: "Brandwave" --- # Rugby gear brands: Which are searched most? Compare the rugby gear brands people buy. Share of Search among BLK, Canterbury, Steeden, Gilbert and Kooga, the rugby gear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Rugby gear brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: BLK, 98.8% ## Which brand is most popular in search among rugby gear brands worldwide? - In September 2026, BLK was the most searched among rugby gear brands worldwide, with an estimated 5M branded searches and 98.8% estimated Share of Search within this set. - Canterbury is in 2nd place, 98.2 percentage points behind at 0.68% Share of Search. - Across the 12 months ending September 2026, BLK’s estimated Share of Search among rugby gear brands worldwide peaked at 99.2% in January 2026 and was lowest at 95.8% in November 2025. - Across the 12 months ending September 2026, Canterbury’s estimated Share of Search among rugby gear brands worldwide peaked at 3.7% in November 2025 and was lowest at 0.35% in January 2026. - Across the 12 months ending September 2026, BLK, Canterbury, Steeden, Gilbert and Kooga held steady: their estimated Share of Search among rugby gear brands worldwide each moved less than 0.5 percentage points. ## How did search popularity change for rugby gear brands worldwide in September 2026? - Estimated monthly branded searches for Kooga worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026. - Estimated monthly branded searches for Canterbury worldwide fell 22.2% over 12 measured months, from 44.5K to 34.6K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | BLK | 98.8% | 5M | 0.0% | BLK | | 2 | Canterbury | 0.68% | 34.6K | -20.8% | Canterbury | | 3 | Steeden | 0.29% | 14.8K | -18.2% | Steeden | | 4 | Gilbert | 0.13% | 6.6K | +22.2% | Gilbert | | 5 | Kooga | 0.05% | 2.4K | 0.0% | Kooga | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | BLK | 5M | 98.6% | 1 | | Oct 2025 | Canterbury | 44.5K | 0.88% | 2 | | Oct 2025 | Steeden | 14.8K | 0.29% | 3 | | Oct 2025 | Gilbert | 6.6K | 0.13% | 4 | | Oct 2025 | Kooga | 3.6K | 0.07% | 5 | | Nov 2025 | BLK | 5M | 95.8% | 1 | | Nov 2025 | Canterbury | 193K | 3.7% | 2 | | Nov 2025 | Steeden | 18.1K | 0.35% | 3 | | Nov 2025 | Gilbert | 8.1K | 0.16% | 4 | | Nov 2025 | Kooga | 2.9K | 0.06% | 5 | | Dec 2025 | BLK | 5M | 99.1% | 1 | | Dec 2025 | Canterbury | 21.6K | 0.43% | 2 | | Dec 2025 | Steeden | 14.8K | 0.29% | 3 | | Dec 2025 | Gilbert | 6.6K | 0.13% | 4 | | Dec 2025 | Kooga | 2.4K | 0.05% | 5 | | Jan 2026 | BLK | 5M | 99.2% | 1 | | Jan 2026 | Canterbury | 17.5K | 0.35% | 2 | | Jan 2026 | Steeden | 14.8K | 0.29% | 3 | | Jan 2026 | Gilbert | 5.4K | 0.11% | 4 | | Jan 2026 | Kooga | 2.9K | 0.06% | 5 | | Feb 2026 | BLK | 4.1M | 98.9% | 1 | | Feb 2026 | Canterbury | 20.1K | 0.49% | 2 | | Feb 2026 | Steeden | 14.8K | 0.36% | 3 | | Feb 2026 | Gilbert | 6.6K | 0.16% | 4 | | Feb 2026 | Kooga | 2.4K | 0.06% | 5 | | Mar 2026 | BLK | 5M | 99% | 1 | | Mar 2026 | Canterbury | 22.4K | 0.44% | 2 | | Mar 2026 | Steeden | 18.1K | 0.36% | 3 | | Mar 2026 | Gilbert | 8.1K | 0.16% | 4 | | Mar 2026 | Kooga | 2.9K | 0.06% | 5 | | Apr 2026 | BLK | 4.1M | 98.9% | 1 | | Apr 2026 | Canterbury | 19.4K | 0.47% | 2 | | Apr 2026 | Steeden | 18.1K | 0.44% | 3 | | Apr 2026 | Gilbert | 5.4K | 0.13% | 4 | | Apr 2026 | Kooga | 2.4K | 0.06% | 5 | | May 2026 | BLK | 5M | 99% | 1 | | May 2026 | Canterbury | 24.3K | 0.48% | 2 | | May 2026 | Steeden | 18.1K | 0.36% | 3 | | May 2026 | Gilbert | 6.6K | 0.13% | 4 | | May 2026 | Kooga | 2.4K | 0.05% | 5 | | Jun 2026 | BLK | 4.1M | 98.8% | 1 | | Jun 2026 | Canterbury | 23.2K | 0.56% | 2 | | Jun 2026 | Steeden | 18.1K | 0.44% | 3 | | Jun 2026 | Gilbert | 5.4K | 0.13% | 4 | | Jun 2026 | Kooga | 2.4K | 0.06% | 5 | | Jul 2026 | BLK | 4.1M | 98.7% | 1 | | Jul 2026 | Canterbury | 29.5K | 0.71% | 2 | | Jul 2026 | Steeden | 18.1K | 0.44% | 3 | | Jul 2026 | Gilbert | 5.4K | 0.13% | 4 | | Jul 2026 | Kooga | 2.4K | 0.06% | 5 | | Aug 2026 | BLK | 5M | 98.6% | 1 | | Aug 2026 | Canterbury | 43.7K | 0.86% | 2 | | Aug 2026 | Steeden | 18.1K | 0.36% | 3 | | Aug 2026 | Gilbert | 5.4K | 0.11% | 4 | | Aug 2026 | Kooga | 2.4K | 0.05% | 5 | | Sep 2026 | BLK | 5M | 98.8% | 1 | | Sep 2026 | Canterbury | 34.6K | 0.68% | 2 | | Sep 2026 | Steeden | 14.8K | 0.29% | 3 | | Sep 2026 | Gilbert | 6.6K | 0.13% | 4 | | Sep 2026 | Kooga | 2.4K | 0.05% | 5 | ## What is being compared - **BLK**: Measured on the search term “blk”. - **Canterbury**: Measured on the search terms “canterbury boot”, “canterbury rugby”, “canterbury rugby boot” and “canterbury rugby gear”, summed into one figure. - **Gilbert**: Measured on the search term “gilbert rugby”. - **Kooga**: Measured on the search term “kooga”. - **Steeden**: Measured on the search term “steeden”. - [BLK](/demand/global-en/brands/blk) - [Canterbury](/demand/global-en/brands/canterbury) - [Gilbert](/demand/global-en/brands/gilbert) - [Kooga](/demand/global-en/brands/kooga) - [Steeden](/demand/global-en/brands/steeden) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among rugby gear brands worldwide? In September 2026, BLK was the most searched among rugby gear brands worldwide, with an estimated 5M branded searches and 98.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Rugby gear brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/rugby-gear-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/rugby-gear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.