---
title: "Mizuno vs Nike: Which is searched more?"
description: "Which is more popular in search, Mizuno or Nike? Compare estimated monthly branded-search demand and Share of Search inside the Rugby cleats brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/rugby-cleats-brands/compare/mizuno-vs-nike"
publisher: "Brandwave"
---

# Mizuno vs Nike: Which is searched more?

Which is more popular in search, Mizuno or Nike? Compare estimated monthly branded-search demand and Share of Search inside the Rugby cleats brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mizuno and Nike
- **Competitive set**: Rugby cleats brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Mizuno Share of Search**: 1.9%
- **Nike Share of Search**: 37.6%

## Which is more popular in search, Mizuno or Nike?

- In September 2026, Nike had more branded searches than Mizuno among rugby cleats brands worldwide. Nike was estimated to have 24.3M branded searches compared to Mizuno’s 1.2M, and held a 37.6% Share of Search versus Mizuno’s 1.9%.
- Nike was ahead of Mizuno in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mizuno’s estimated Share of Search among rugby cleats brands worldwide moved from 1.8% to 1.9%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Nike’s estimated Share of Search among rugby cleats brands worldwide moved from 36% to 37.6%, and its estimated monthly branded searches moved from 24.9M to 24.3M.

## How did search popularity change for rugby cleats brands worldwide in September 2026?

- In September 2026, Nike overtook Adidas to become the leader among rugby cleats brands worldwide, with 37.6% estimated Share of Search.

## Month by month

| Month | Mizuno estimated searches | Mizuno Share of Search | Mizuno rank | Nike estimated searches | Nike Share of Search | Nike rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 1.8% | 5 | 24.9M | 36% | 1 |
| Nov 2025 | 1.2M | 1.3% | 5 | 36M | 38.8% | 1 |
| Dec 2025 | 1.2M | 1.5% | 5 | 30.8M | 38.9% | 1 |
| Jan 2026 | 1.2M | 1.8% | 5 | 29.2M | 41.9% | 1 |
| Feb 2026 | 1M | 1.6% | 5 | 24.3M | 38.5% | 1 |
| Mar 2026 | 1.2M | 1.6% | 5 | 30.1M | 38.3% | 1 |
| Apr 2026 | 1M | 1.5% | 5 | 24.6M | 36% | 1 |
| May 2026 | 1.2M | 1.8% | 5 | 24.6M | 35.3% | 2 |
| Jun 2026 | 1M | 1.5% | 5 | 24.3M | 35.9% | 2 |
| Jul 2026 | 1M | 1.5% | 5 | 24.7M | 35.8% | 2 |
| Aug 2026 | 1.2M | 1.7% | 5 | 24.9M | 33.8% | 2 |
| Sep 2026 | 1.2M | 1.9% | 5 | 24.3M | 37.6% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Mizuno’s and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mizuno**: Measured on the search term “mizuno”.
- **Nike**: Measured on the search terms “nike”, “nike air max”, “nike shoes” and “nike shox”, summed into one figure.

- [Mizuno profile](/demand/global-en/brands/mizuno)
- [Nike profile](/demand/global-en/brands/nike)
- [All rugby cleats brands worldwide](/demand/global-en/categories/rugby-cleats-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mizuno or Nike?

In September 2026, Nike had more branded searches than Mizuno among rugby cleats brands worldwide. Nike was estimated to have 24.3M branded searches compared to Mizuno’s 1.2M, and held a 37.6% Share of Search versus Mizuno’s 1.9%.

## Cite this page

Brandwave. "Mizuno vs Nike: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/rugby-cleats-brands/compare/mizuno-vs-nike

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/rugby-cleats-brands/compare/mizuno-vs-nike. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.