---
title: "Adidas vs ASICS: Which is searched more?"
description: "Which is more popular in search, Adidas or ASICS? Compare estimated monthly branded-search demand and Share of Search inside the Rugby cleats brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/rugby-cleats-brands/compare/adidas-vs-asics"
publisher: "Brandwave"
---

# Adidas vs ASICS: Which is searched more?

Which is more popular in search, Adidas or ASICS? Compare estimated monthly branded-search demand and Share of Search inside the Rugby cleats brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adidas and ASICS
- **Competitive set**: Rugby cleats brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Adidas Share of Search**: 33.8%
- **ASICS Share of Search**: 9.5%

## Which is more popular in search, Adidas or ASICS?

- In September 2026, Adidas had more branded searches than ASICS among rugby cleats brands worldwide. Adidas was estimated to have 21.8M branded searches compared to ASICS’s 6.1M, and held a 33.8% Share of Search versus ASICS’s 9.5%.
- Adidas was ahead of ASICS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ estimated Share of Search among rugby cleats brands worldwide moved from 33.6% to 33.8%, and its estimated monthly branded searches moved from 23.3M to 21.8M.
- Across the 12 months ending September 2026, ASICS’s estimated Share of Search among rugby cleats brands worldwide moved from 8.8% to 9.5%, and its estimated monthly branded searches held steady at 6.1M.

## How did search popularity change for rugby cleats brands worldwide in September 2026?

- In September 2026, Nike overtook Adidas to become the leader among rugby cleats brands worldwide, with 37.6% estimated Share of Search.
- In September 2026, Adidas lost estimated Share of Search among rugby cleats brands worldwide, from 35.9% to 33.8%.
- In September 2026, ASICS lost estimated Share of Search among rugby cleats brands worldwide, from 10.1% to 9.5%.

## Month by month

| Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | ASICS estimated searches | ASICS Share of Search | ASICS rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 23.3M | 33.6% | 2 | 6.1M | 8.8% | 4 |
| Nov 2025 | 32.6M | 35.2% | 2 | 6.1M | 6.6% | 4 |
| Dec 2025 | 27.4M | 34.6% | 2 | 6.1M | 7.7% | 4 |
| Jan 2026 | 22.1M | 31.7% | 2 | 6.1M | 8.8% | 4 |
| Feb 2026 | 21.8M | 34.5% | 2 | 5M | 7.9% | 4 |
| Mar 2026 | 27.5M | 35% | 2 | 6.1M | 7.8% | 4 |
| Apr 2026 | 23M | 33.6% | 2 | 6.1M | 9% | 4 |
| May 2026 | 26.6M | 38.2% | 1 | 6.1M | 8.8% | 4 |
| Jun 2026 | 25.2M | 37.2% | 1 | 6.1M | 9% | 4 |
| Jul 2026 | 26M | 37.7% | 1 | 6.1M | 8.9% | 4 |
| Aug 2026 | 26.5M | 35.9% | 1 | 7.5M | 10.1% | 4 |
| Sep 2026 | 21.8M | 33.8% | 2 | 6.1M | 9.5% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Adidas’ and ASICS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adidas**: Measured on the search terms “adidas”, “adidas campus”, “adidas samba” and “adidas spezial”, summed into one figure.
- **ASICS**: Measured on the search term “asics”.

- [Adidas profile](/demand/global-en/brands/adidas)
- [ASICS profile](/demand/global-en/brands/asics)
- [All rugby cleats brands worldwide](/demand/global-en/categories/rugby-cleats-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adidas or ASICS?

In September 2026, Adidas had more branded searches than ASICS among rugby cleats brands worldwide. Adidas was estimated to have 21.8M branded searches compared to ASICS’s 6.1M, and held a 33.8% Share of Search versus ASICS’s 9.5%.

## Cite this page

Brandwave. "Adidas vs ASICS: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/rugby-cleats-brands/compare/adidas-vs-asics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/rugby-cleats-brands/compare/adidas-vs-asics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.