--- title: "Mizuno vs New Balance: Which is searched more?" description: "Is Mizuno or New Balance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rugby boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/rugby-boot-brands/compare/mizuno-vs-new-balance" publisher: "Brandwave" --- # Mizuno vs New Balance: Which is searched more? Is Mizuno or New Balance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rugby boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mizuno and New Balance - **Competitive set**: Rugby boot brands - **Market**: Global - **Month measured**: Sep 2026 - **Mizuno Share of Search**: 1.9% - **New Balance Share of Search**: 17.2% ## Is Mizuno or New Balance more popular in search? - In September 2026, New Balance had more branded searches than Mizuno among rugby boot brands worldwide. New Balance had about 11.1 million branded searches, while Mizuno had 1.2 million. New Balance made up 17.2% of all rugby boot brand searches we track, and Mizuno accounted for 1.9%. - New Balance was ahead of Mizuno in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mizuno’s share of searches among rugby boot brands worldwide moved from 1.8% to 1.9%, and its estimated monthly branded searches held steady at 1.2M. - Across the 12 months ending September 2026, New Balance’s share of searches among rugby boot brands worldwide moved from 19.6% to 17.2%, and its estimated monthly branded searches moved from 13.6M to 11.1M. ## Top rugby boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mizuno was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. New Balance did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Canterbury | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Adidas | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mizuno | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Gilbert | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Nike | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | ASICS | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | New Balance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about rugby boot brands - Asked ChatGPT "Which rugby boot brand should I buy?": 1. Canterbury, 2. Adidas, 3. Mizuno, 4. Nike - Asked ChatGPT "What are the best rugby boot brands?": 1. Canterbury, 2. Adidas, 3. Nike, 4. Mizuno, 5. Gilbert - Asked ChatGPT "What's the best rugby boot brand for traction on grass?": 1. Canterbury, 2. Adidas, 3. Gilbert - Searched Google, AI Overview "rugby boots for forwards": 1. Adidas, 2. Gilbert, 3. Canterbury - Searched Google, AI Overview "rugby boot brands": 1. Adidas, 2. Canterbury, 3. Gilbert, 4. Mizuno, 5. Nike, 6. ASICS Not named in any answer: New Balance. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for rugby boot brands worldwide in September 2026? - In September 2026, New Balance lost share of searches among rugby boot brands worldwide, from 18.4% to 17.2%. ## Month by month | Month | Mizuno estimated searches | Mizuno Share of Search | Mizuno rank | New Balance estimated searches | New Balance Share of Search | New Balance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 1.8% | 5 | 13.6M | 19.6% | 3 | | Nov 2025 | 1.2M | 1.3% | 5 | 16.6M | 17.9% | 3 | | Dec 2025 | 1.2M | 1.5% | 5 | 13.6M | 17.2% | 3 | | Jan 2026 | 1.2M | 1.8% | 5 | 11.1M | 15.9% | 3 | | Feb 2026 | 1M | 1.6% | 5 | 11.1M | 17.5% | 3 | | Mar 2026 | 1.2M | 1.6% | 5 | 13.6M | 17.3% | 3 | | Apr 2026 | 1M | 1.5% | 5 | 13.6M | 19.9% | 3 | | May 2026 | 1.2M | 1.8% | 5 | 11.1M | 15.9% | 3 | | Jun 2026 | 1M | 1.5% | 5 | 11.1M | 16.4% | 3 | | Jul 2026 | 1M | 1.5% | 5 | 11.1M | 16.1% | 3 | | Aug 2026 | 1.2M | 1.7% | 5 | 13.6M | 18.4% | 3 | | Sep 2026 | 1.2M | 1.9% | 5 | 11.1M | 17.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Mizuno’s and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mizuno**: Measured on the search term “mizuno”. - **New Balance**: Measured on the search term “new balance”. - [Mizuno profile](/demand/global-en/brands/mizuno) - [New Balance profile](/demand/global-en/brands/new-balance) - [All rugby boot brands worldwide](/demand/global-en/categories/rugby-boot-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mizuno or New Balance more popular in search? In September 2026, New Balance had more branded searches than Mizuno among rugby boot brands worldwide. New Balance had about 11.1 million branded searches, while Mizuno had 1.2 million. New Balance made up 17.2% of all rugby boot brand searches we track, and Mizuno accounted for 1.9%. ## Cite this page Brandwave. "Mizuno vs New Balance: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/rugby-boot-brands/compare/mizuno-vs-new-balance This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/rugby-boot-brands/compare/mizuno-vs-new-balance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.