---
title: "ASICS vs Mizuno: Which is more popular by branded search?"
description: "Which is more popular in search, ASICS or Mizuno? Compare estimated monthly branded-search demand and Share of Search inside the Rugby boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/rugby-boot-brands/compare/asics-vs-mizuno"
publisher: "Brandwave"
---

# ASICS vs Mizuno: Which is more popular by branded search?

Which is more popular in search, ASICS or Mizuno? Compare estimated monthly branded-search demand and Share of Search inside the Rugby boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ASICS and Mizuno
- **Competitive set**: Rugby boot brands
- **Market**: Global
- **Month measured**: Aug 2026
- **ASICS Share of Search**: 18.9%
- **Mizuno Share of Search**: 2.4%

## Which is more popular in search, ASICS or Mizuno?

- In August 2026, ASICS had more branded searches than Mizuno among rugby boot brands worldwide. ASICS was estimated to have 9.8M branded searches compared to Mizuno’s 1.2M, and held an 18.9% Share of Search versus Mizuno’s 2.4%.
- ASICS was ahead of Mizuno in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ASICS’s estimated Share of Search among rugby boot brands worldwide moved from 16.8% to 18.9%, and its estimated monthly branded searches moved from 7.8M to 9.8M.
- Across the 11 months ending August 2026, Mizuno’s estimated Share of Search among rugby boot brands worldwide moved from 2.7% to 2.4%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for rugby boot brands worldwide in August 2026?

- In August 2026, ASICS gained estimated Share of Search among rugby boot brands worldwide, from 16.3% to 18.9%.

## Month by month

| Month | ASICS estimated searches | ASICS Share of Search | ASICS rank | Mizuno estimated searches | Mizuno Share of Search | Mizuno rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.8M | 16.8% | 3 | 1.2M | 2.7% | 4 |
| Nov 2025 | 7.9M | 12.3% | 3 | 1.2M | 1.9% | 4 |
| Dec 2025 | 8M | 14.6% | 3 | 1.2M | 2.2% | 4 |
| Jan 2026 | 7.8M | 15.5% | 3 | 1.2M | 2.4% | 4 |
| Feb 2026 | 6.5M | 14.7% | 3 | 1M | 2.2% | 4 |
| Mar 2026 | 8M | 14.7% | 3 | 1.2M | 2.2% | 4 |
| Apr 2026 | 8M | 17.4% | 3 | 1M | 2.2% | 4 |
| May 2026 | 8.1M | 16.1% | 3 | 1.2M | 2.4% | 4 |
| Jun 2026 | 7.9M | 15.8% | 3 | 1M | 2% | 4 |
| Jul 2026 | 8.2M | 16.3% | 3 | 1M | 2% | 4 |
| Aug 2026 | 9.8M | 18.9% | 3 | 1.2M | 2.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ASICS’s and Mizuno’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ASICS**: Measured on the search terms “asics”, “asics com”, “asics gel kayano”, “asics gel nimbus”, “asics novablast”, “asics running shoes”, “asics shoes” and “asics superblast”, summed into one figure.
- **Mizuno**: Measured on the search term “mizuno”.

- [ASICS profile](/demand/global-en/brands/asics)
- [Mizuno profile](/demand/global-en/brands/mizuno)
- [All rugby boot brands worldwide](/demand/global-en/categories/rugby-boot-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ASICS or Mizuno?

In August 2026, ASICS had more branded searches than Mizuno among rugby boot brands worldwide. ASICS was estimated to have 9.8M branded searches compared to Mizuno’s 1.2M, and held an 18.9% Share of Search versus Mizuno’s 2.4%.

## Cite this page

Brandwave. "ASICS vs Mizuno: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/rugby-boot-brands/compare/asics-vs-mizuno

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/rugby-boot-brands/compare/asics-vs-mizuno. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.