---
title: "Rugby boot brands: Which brands are most popular in search?"
description: "Compare the rugby boot brands players buy. Share of Search among Adidas, Nike, ASICS, Mizuno and Canterbury, the rugby boot brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/rugby-boot-brands"
publisher: "Brandwave"
---

# Rugby boot brands: Which brands are most popular in search?

Compare the rugby boot brands players buy. Share of Search among Adidas, Nike, ASICS, Mizuno and Canterbury, the rugby boot brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Rugby boot brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Adidas, 39.3%

## Which brand is most popular in search among rugby boot brands worldwide?

- Adidas and Nike share the highest estimated Share of Search among rugby boot brands worldwide, at 39.3% in August 2026.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among rugby boot brands worldwide increased from 36.1% to 39.3%.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among rugby boot brands worldwide decreased from 44.3% to 39.3%.
- Across the 11 months ending August 2026, ASICS’s estimated Share of Search among rugby boot brands worldwide increased from 16.8% to 18.9%.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among rugby boot brands worldwide peaked at 41.1% in June 2026 and was lowest at 32.8% in January 2026.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among rugby boot brands worldwide peaked at 49.2% in January 2026 and was lowest at 39.3% in August 2026.
- Across the 11 months ending August 2026, ASICS’s estimated Share of Search among rugby boot brands worldwide peaked at 18.9% in August 2026 and was lowest at 12.3% in November 2025.
- Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among rugby boot brands worldwide.
- Across the 11 months ending August 2026, Nike fell from 1st to 2nd among rugby boot brands worldwide.
- Across the 11 months ending August 2026, Mizuno and Canterbury held steady: their estimated Share of Search among rugby boot brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Adidas vs Nike: compare search popularity](/demand/global-en/compare/adidas-vs-nike): 39.3% Share of Search each.
- [Adidas vs ASICS: compare search popularity](/demand/global-en/compare/adidas-vs-asics): 39.3% against 18.9% Share of Search.
- [Adidas vs Mizuno: compare search popularity](/demand/global-en/compare/adidas-vs-mizuno): 39.3% against 2.4% Share of Search.
- [Nike vs ASICS: compare search popularity](/demand/global-en/compare/asics-vs-nike): 39.3% against 18.9% Share of Search.
- [Nike vs Mizuno: compare search popularity](/demand/global-en/compare/mizuno-vs-nike): 39.3% against 2.4% Share of Search.
- [ASICS vs Mizuno: compare search popularity](/demand/global-en/compare/asics-vs-mizuno): 18.9% against 2.4% Share of Search.

## How did search popularity change for rugby boot brands worldwide in August 2026?

- In August 2026, ASICS gained estimated Share of Search among rugby boot brands worldwide, from 16.3% to 18.9%.
- In August 2026, Adidas lost estimated Share of Search among rugby boot brands worldwide, from 40.8% to 39.3%.
- In August 2026, Nike lost estimated Share of Search among rugby boot brands worldwide, from 40.8% to 39.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Adidas | 39.3% | 20.4M | 0.0% | Adidas |
| 2 | Nike | 39.3% | 20.4M | 0.0% | Nike |
| 3 | ASICS | 18.9% | 9.8M | +20.4% | ASICS |
| 4 | Mizuno | 2.4% | 1.2M | +22.0% | Mizuno |
| 5 | Canterbury | 0.06% | 33.1K | +49.1% | Canterbury |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nike | 20.4M | 44.3% | 1 |
| Oct 2025 | Adidas | 16.6M | 36.1% | 2 |
| Oct 2025 | ASICS | 7.8M | 16.8% | 3 |
| Oct 2025 | Mizuno | 1.2M | 2.7% | 4 |
| Oct 2025 | Canterbury | 33.1K | 0.07% | 5 |
| Nov 2025 | Nike | 30.4M | 47.2% | 1 |
| Nov 2025 | Adidas | 24.9M | 38.6% | 2 |
| Nov 2025 | ASICS | 7.9M | 12.3% | 3 |
| Nov 2025 | Mizuno | 1.2M | 1.9% | 4 |
| Nov 2025 | Canterbury | 14.8K | 0.02% | 5 |
| Dec 2025 | Nike | 24.9M | 45.7% | 1 |
| Dec 2025 | Adidas | 20.4M | 37.4% | 2 |
| Dec 2025 | ASICS | 8M | 14.6% | 3 |
| Dec 2025 | Mizuno | 1.2M | 2.2% | 4 |
| Dec 2025 | Canterbury | 9.9K | 0.02% | 5 |
| Jan 2026 | Nike | 24.9M | 49.2% | 1 |
| Jan 2026 | Adidas | 16.6M | 32.8% | 2 |
| Jan 2026 | ASICS | 7.8M | 15.5% | 3 |
| Jan 2026 | Mizuno | 1.2M | 2.4% | 4 |
| Jan 2026 | Canterbury | 9.9K | 0.02% | 5 |
| Feb 2026 | Nike | 20.4M | 45.8% | 1 |
| Feb 2026 | Adidas | 16.6M | 37.3% | 2 |
| Feb 2026 | ASICS | 6.5M | 14.7% | 3 |
| Feb 2026 | Mizuno | 1M | 2.2% | 4 |
| Feb 2026 | Canterbury | 9.9K | 0.02% | 5 |
| Mar 2026 | Nike | 24.9M | 45.6% | 1 |
| Mar 2026 | Adidas | 20.4M | 37.4% | 2 |
| Mar 2026 | ASICS | 8M | 14.7% | 3 |
| Mar 2026 | Mizuno | 1.2M | 2.2% | 4 |
| Mar 2026 | Canterbury | 12.1K | 0.02% | 5 |
| Apr 2026 | Nike | 20.4M | 44.3% | 1 |
| Apr 2026 | Adidas | 16.6M | 36.1% | 2 |
| Apr 2026 | ASICS | 8M | 17.4% | 3 |
| Apr 2026 | Mizuno | 1M | 2.2% | 4 |
| Apr 2026 | Canterbury | 12.1K | 0.03% | 5 |
| May 2026 | Adidas | 20.4M | 40.7% | 1 |
| May 2026 | Nike | 20.4M | 40.7% | 2 |
| May 2026 | ASICS | 8.1M | 16.1% | 3 |
| May 2026 | Mizuno | 1.2M | 2.4% | 4 |
| May 2026 | Canterbury | 18.1K | 0.04% | 5 |
| Jun 2026 | Adidas | 20.4M | 41.1% | 1 |
| Jun 2026 | Nike | 20.4M | 41.1% | 2 |
| Jun 2026 | ASICS | 7.9M | 15.8% | 3 |
| Jun 2026 | Mizuno | 1M | 2% | 4 |
| Jun 2026 | Canterbury | 18.1K | 0.04% | 5 |
| Jul 2026 | Adidas | 20.4M | 40.8% | 1 |
| Jul 2026 | Nike | 20.4M | 40.8% | 2 |
| Jul 2026 | ASICS | 8.2M | 16.3% | 3 |
| Jul 2026 | Mizuno | 1M | 2% | 4 |
| Jul 2026 | Canterbury | 22.2K | 0.04% | 5 |
| Aug 2026 | Adidas | 20.4M | 39.3% | 1 |
| Aug 2026 | Nike | 20.4M | 39.3% | 2 |
| Aug 2026 | ASICS | 9.8M | 18.9% | 3 |
| Aug 2026 | Mizuno | 1.2M | 2.4% | 4 |
| Aug 2026 | Canterbury | 33.1K | 0.06% | 5 |
| Sep 2026 | Adidas | — | — | — |
| Sep 2026 | ASICS | — | — | — |
| Sep 2026 | Canterbury | — | — | — |
| Sep 2026 | Mizuno | — | — | — |
| Sep 2026 | Nike | — | — | — |

## What is being compared

- **Adidas**: Measured on the search term “adidas”.
- **ASICS**: Measured on the search terms “asics”, “asics com”, “asics gel kayano”, “asics gel nimbus”, “asics novablast”, “asics running shoes”, “asics shoes” and “asics superblast”, summed into one figure.
- **Canterbury**: Measured on the search term “canterbury rugby”.
- **Mizuno**: Measured on the search term “mizuno”.
- **Nike**: Measured on the search term “nike”.

- [Adidas](/demand/global-en/brands/adidas)
- [ASICS](/demand/global-en/brands/asics)
- [Canterbury](/demand/global-en/brands/canterbury)
- [Mizuno](/demand/global-en/brands/mizuno)
- [Nike](/demand/global-en/brands/nike)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among rugby boot brands worldwide?

Adidas and Nike share the highest estimated Share of Search among rugby boot brands worldwide, at 39.3% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Rugby boot brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/rugby-boot-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/rugby-boot-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.