---
title: "Canterbury vs Gilbert: Which is searched more?"
description: "Which is more popular in search, Canterbury or Gilbert? Compare estimated monthly branded-search demand and Share of Search inside the Rugby balls set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/rugby-balls/compare/canterbury-vs-gilbert"
publisher: "Brandwave"
---

# Canterbury vs Gilbert: Which is searched more?

Which is more popular in search, Canterbury or Gilbert? Compare estimated monthly branded-search demand and Share of Search inside the Rugby balls set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Canterbury and Gilbert
- **Competitive set**: Rugby balls
- **Market**: Global
- **Month measured**: Aug 2026
- **Canterbury Share of Search**: 47.7%
- **Gilbert Share of Search**: 7.8%

## Which is more popular in search, Canterbury or Gilbert?

- In August 2026, Canterbury had more branded searches than Gilbert among rugby balls worldwide. Canterbury was estimated to have 33.1K branded searches compared to Gilbert’s 5.4K, and held a 47.7% Share of Search versus Gilbert’s 7.8%.
- Canterbury was ahead of Gilbert in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Canterbury’s estimated Share of Search among rugby balls worldwide moved from 53.6% to 47.7%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Gilbert’s estimated Share of Search among rugby balls worldwide moved from 10.7% to 7.8%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

## How did search popularity change for rugby balls worldwide in August 2026?

- In August 2026, Canterbury gained estimated Share of Search among rugby balls worldwide, from 42% to 47.7%.
- In August 2026, Gilbert lost estimated Share of Search among rugby balls worldwide, from 10.2% to 7.8%.

## Month by month

| Month | Canterbury estimated searches | Canterbury Share of Search | Canterbury rank | Gilbert estimated searches | Gilbert Share of Search | Gilbert rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 53.6% | 1 | 6.6K | 10.7% | 3 |
| Nov 2025 | 14.8K | 29.7% | 2 | 8.1K | 16.2% | 3 |
| Dec 2025 | 9.9K | 13.7% | 3 | 6.6K | 9.1% | 4 |
| Jan 2026 | 9.9K | 26.4% | 2 | 5.4K | 14.4% | 4 |
| Feb 2026 | 9.9K | 25.6% | 2 | 6.6K | 17.1% | 3 |
| Mar 2026 | 12.1K | 25.6% | 2 | 8.1K | 17.2% | 3 |
| Apr 2026 | 12.1K | 28.2% | 2 | 5.4K | 12.6% | 4 |
| May 2026 | 18.1K | 32.6% | 1 | 6.6K | 11.9% | 4 |
| Jun 2026 | 18.1K | 37% | 1 | 5.4K | 11% | 4 |
| Jul 2026 | 22.2K | 42% | 1 | 5.4K | 10.2% | 4 |
| Aug 2026 | 33.1K | 47.7% | 1 | 5.4K | 7.8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Canterbury’s and Gilbert’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Canterbury**: Measured on the search term “canterbury rugby”.
- **Gilbert**: Measured on the search term “gilbert rugby”.

- [Canterbury profile](/demand/global-en/brands/canterbury)
- [Gilbert profile](/demand/global-en/brands/gilbert)
- [All rugby balls worldwide](/demand/global-en/categories/rugby-balls): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Canterbury or Gilbert?

In August 2026, Canterbury had more branded searches than Gilbert among rugby balls worldwide. Canterbury was estimated to have 33.1K branded searches compared to Gilbert’s 5.4K, and held a 47.7% Share of Search versus Gilbert’s 7.8%.

## Cite this page

Brandwave. "Canterbury vs Gilbert: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/rugby-balls/compare/canterbury-vs-gilbert

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/rugby-balls/compare/canterbury-vs-gilbert. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.