--- title: "Pottery Barn vs West Elm: Which is searched more?" description: "Is Pottery Barn or West Elm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rug brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/rug-brands/compare/pottery-barn-vs-west-elm" publisher: "Brandwave" --- # Pottery Barn vs West Elm: Which is searched more? Is Pottery Barn or West Elm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rug brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pottery Barn and West Elm - **Competitive set**: Rug brands - **Market**: Global - **Month measured**: Sep 2026 - **Pottery Barn Share of Search**: 51.1% - **West Elm Share of Search**: 27.8% ## Is Pottery Barn or West Elm more popular in search? - In September 2026, Pottery Barn had more branded searches than West Elm among rug brands worldwide. Pottery Barn had about 2.2 million branded searches, while West Elm had 1.2 million. Pottery Barn made up 51.1% of all rug brand searches we track, and West Elm accounted for 27.8%. - Pottery Barn was ahead of West Elm in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pottery Barn’s share of searches among rug brands worldwide moved from 50.9% to 51.1%, and its estimated monthly branded searches held steady at 2.2M. - Across the 12 months ending September 2026, West Elm’s share of searches among rug brands worldwide moved from 27.7% to 27.8%, and its estimated monthly branded searches held steady at 1.2M. ## Top rug brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pottery Barn was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. West Elm was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pottery Barn was listed before West Elm in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Loloi | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Ruggable | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Revival | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Safavieh | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Pottery Barn | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Rugs USA | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | West Elm | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Nordic Knots | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Miss Amara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beni Rugs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rug Culture | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about rug brands - Asked ChatGPT "Which rug brand should I buy?": 1. Loloi, 2. Ruggable, 3. Revival - Asked ChatGPT "What are the best rug brands?": 1. Loloi, 2. Revival, 3. Ruggable, 4. Pottery Barn, 5. West Elm, 6. Safavieh - Asked ChatGPT "What's the best rug brand for living room floor?": 1. Ruggable, 2. Loloi, 3. Safavieh, 4. Pottery Barn, 5. Revival - Searched Google, AI Overview "living room rug": named none of the brands we track - Searched Google, AI Overview "rug brands": 1. Loloi, 2. Rugs USA, 3. Safavieh, 4. Ruggable, 5. Nordic Knots, 6. Revival Not named in any answer: Miss Amara, Beni Rugs and Rug Culture. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for rug brands worldwide in September 2026? Neither Pottery Barn nor West Elm moved beyond provider rounding among rug brands in Sep 2026. ## Month by month | Month | Pottery Barn estimated searches | Pottery Barn Share of Search | Pottery Barn rank | West Elm estimated searches | West Elm Share of Search | West Elm rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2M | 50.9% | 1 | 1.2M | 27.7% | 2 | | Nov 2025 | 3.4M | 52.9% | 1 | 1.8M | 28.9% | 2 | | Dec 2025 | 2.7M | 56.4% | 1 | 1.2M | 25.1% | 2 | | Jan 2026 | 2.7M | 55.5% | 1 | 1.2M | 24.7% | 2 | | Feb 2026 | 2.2M | 55.3% | 1 | 1M | 24.7% | 2 | | Mar 2026 | 2.2M | 55% | 1 | 1M | 24.5% | 2 | | Apr 2026 | 1.8M | 50% | 1 | 1M | 27.3% | 2 | | May 2026 | 1.8M | 46.7% | 1 | 1.2M | 31.1% | 2 | | Jun 2026 | 1.8M | 50.2% | 1 | 1M | 27.4% | 2 | | Jul 2026 | 2.2M | 54.4% | 1 | 1M | 24.3% | 2 | | Aug 2026 | 2.2M | 51.2% | 1 | 1.2M | 27.9% | 2 | | Sep 2026 | 2.2M | 51.1% | 1 | 1.2M | 27.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Pottery Barn’s and West Elm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pottery Barn**: Measured on the search term “pottery barn”. - **West Elm**: Measured on the search term “west elm”. - [Pottery Barn profile](/demand/global-en/brands/pottery-barn) - [West Elm profile](/demand/global-en/brands/west-elm) - [All rug brands worldwide](/demand/global-en/categories/rug-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pottery Barn or West Elm more popular in search? In September 2026, Pottery Barn had more branded searches than West Elm among rug brands worldwide. Pottery Barn had about 2.2 million branded searches, while West Elm had 1.2 million. Pottery Barn made up 51.1% of all rug brand searches we track, and West Elm accounted for 27.8%. ## Cite this page Brandwave. "Pottery Barn vs West Elm: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/rug-brands/compare/pottery-barn-vs-west-elm This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/rug-brands/compare/pottery-barn-vs-west-elm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.