---
title: "Rug brands: Which are searched most?"
description: "Compare the rug brands people search for. Share of Search among West Elm, Rugs USA, Nordic Knots, Miss Amara, Beni Rugs and Rug Culture, the rug brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/rug-brands"
publisher: "Brandwave"
---

# Rug brands: Which are searched most?

Compare the rug brands people search for. Share of Search among West Elm, Rugs USA, Nordic Knots, Miss Amara, Beni Rugs and Rug Culture, the rug brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Rug brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: West Elm, 69.5%

## Which brand is most popular in search among rug brands worldwide?

- In August 2026, West Elm was the most searched among rug brands worldwide, with an estimated 1.2M branded searches and 69.5% estimated Share of Search within this set.
- Rugs USA is in 2nd place, 46.5 percentage points behind at 23% Share of Search.
- Across the 11 months ending August 2026, West Elm’s estimated Share of Search among rug brands worldwide decreased from 73.1% to 69.5%.
- Across the 11 months ending August 2026, Rugs USA’s estimated Share of Search among rug brands worldwide increased from 19.8% to 23%.
- Across the 11 months ending August 2026, Nordic Knots’ estimated Share of Search among rug brands worldwide increased from 5% to 6.2%.
- Across the 11 months ending August 2026, West Elm’s estimated Share of Search among rug brands worldwide peaked at 77.1% in November 2025 and was lowest at 66% in July 2026.
- Across the 11 months ending August 2026, Rugs USA’s estimated Share of Search among rug brands worldwide peaked at 26.6% in July 2026 and was lowest at 17% in November 2025.
- Across the 11 months ending August 2026, Nordic Knots’ estimated Share of Search among rug brands worldwide peaked at 6.2% in August 2026 and was lowest at 4.3% in December 2025.
- Across the 11 months ending August 2026, Miss Amara, Beni Rugs and Rug Culture held steady: their estimated Share of Search among rug brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [West Elm vs Rugs USA: compare search popularity](/demand/global-en/compare/rugs-usa-vs-west-elm): 69.5% against 23% Share of Search.
- [West Elm vs Nordic Knots: compare search popularity](/demand/global-en/compare/nordic-knots-vs-west-elm): 69.5% against 6.2% Share of Search.
- [Rugs USA vs Nordic Knots: compare search popularity](/demand/global-en/compare/nordic-knots-vs-rugs-usa): 23% against 6.2% Share of Search.

## How did search popularity change for rug brands worldwide in August 2026?

- In August 2026, West Elm gained estimated Share of Search among rug brands worldwide, from 66% to 69.5%.
- In August 2026, Rugs USA lost estimated Share of Search among rug brands worldwide, from 26.6% to 23%.
- Nordic Knots’ estimated Share of Search among rug brands worldwide has gained ground for 3 months in a row, from 5.1% to 6.2% in August 2026.
- Estimated monthly branded searches for Rug Culture worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.
- Estimated monthly branded searches for Beni Rugs worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
- Estimated monthly branded searches for Miss Amara worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | West Elm | 69.5% | 1.2M | +22.0% | West Elm |
| 2 | Rugs USA | 23% | 403K | -0.2% | Rugs USA |
| 3 | Nordic Knots | 6.2% | 109K | +22.3% | Nordic Knots |
| 4 | Miss Amara | 0.84% | 14.8K | 0.0% | Miss Amara |
| 5 | Beni Rugs | 0.38% | 6.6K | +22.2% | Beni Rugs |
| 6 | Rug Culture | 0.14% | 2.4K | 0.0% | Rug Culture |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | West Elm | 1.2M | 73.1% | 1 |
| Oct 2025 | Rugs USA | 331K | 19.8% | 2 |
| Oct 2025 | Nordic Knots | 83.9K | 5% | 3 |
| Oct 2025 | Miss Amara | 22.2K | 1.3% | 4 |
| Oct 2025 | Beni Rugs | 9.9K | 0.59% | 5 |
| Oct 2025 | Rug Culture | 1.9K | 0.11% | 6 |
| Nov 2025 | West Elm | 1.8M | 77.1% | 1 |
| Nov 2025 | Rugs USA | 403K | 17% | 2 |
| Nov 2025 | Nordic Knots | 103K | 4.3% | 3 |
| Nov 2025 | Miss Amara | 27.1K | 1.1% | 4 |
| Nov 2025 | Beni Rugs | 9.9K | 0.42% | 5 |
| Nov 2025 | Rug Culture | 1.9K | 0.08% | 6 |
| Dec 2025 | West Elm | 1.2M | 74.1% | 1 |
| Dec 2025 | Rugs USA | 331K | 20.1% | 2 |
| Dec 2025 | Nordic Knots | 70.4K | 4.3% | 3 |
| Dec 2025 | Miss Amara | 14.8K | 0.9% | 4 |
| Dec 2025 | Beni Rugs | 8.1K | 0.49% | 5 |
| Dec 2025 | Rug Culture | 1.6K | 0.1% | 6 |
| Jan 2026 | West Elm | 1.2M | 70.2% | 1 |
| Jan 2026 | Rugs USA | 404K | 23.2% | 2 |
| Jan 2026 | Nordic Knots | 88.8K | 5.1% | 3 |
| Jan 2026 | Miss Amara | 14.8K | 0.85% | 4 |
| Jan 2026 | Beni Rugs | 8.1K | 0.47% | 5 |
| Jan 2026 | Rug Culture | 1.9K | 0.11% | 6 |
| Feb 2026 | West Elm | 1M | 69.6% | 1 |
| Feb 2026 | Rugs USA | 331K | 23% | 2 |
| Feb 2026 | Nordic Knots | 86.1K | 6% | 3 |
| Feb 2026 | Miss Amara | 12.1K | 0.84% | 4 |
| Feb 2026 | Beni Rugs | 6.6K | 0.46% | 5 |
| Feb 2026 | Rug Culture | 1.6K | 0.11% | 6 |
| Mar 2026 | West Elm | 1M | 69.3% | 1 |
| Mar 2026 | Rugs USA | 331K | 22.9% | 2 |
| Mar 2026 | Nordic Knots | 88.8K | 6.2% | 3 |
| Mar 2026 | Miss Amara | 14.8K | 1% | 4 |
| Mar 2026 | Beni Rugs | 6.6K | 0.46% | 5 |
| Mar 2026 | Rug Culture | 1.9K | 0.13% | 6 |
| Apr 2026 | West Elm | 1M | 69.5% | 1 |
| Apr 2026 | Rugs USA | 331K | 23% | 2 |
| Apr 2026 | Nordic Knots | 86.1K | 6% | 3 |
| Apr 2026 | Miss Amara | 14.8K | 1% | 4 |
| Apr 2026 | Beni Rugs | 5.4K | 0.38% | 5 |
| Apr 2026 | Rug Culture | 1.9K | 0.13% | 6 |
| May 2026 | West Elm | 1.2M | 70.4% | 1 |
| May 2026 | Rugs USA | 403K | 23.3% | 2 |
| May 2026 | Nordic Knots | 88.8K | 5.1% | 3 |
| May 2026 | Miss Amara | 14.8K | 0.85% | 4 |
| May 2026 | Beni Rugs | 5.4K | 0.31% | 5 |
| May 2026 | Rug Culture | 1.9K | 0.11% | 6 |
| Jun 2026 | West Elm | 1M | 69.7% | 1 |
| Jun 2026 | Rugs USA | 332K | 23.1% | 2 |
| Jun 2026 | Nordic Knots | 75.3K | 5.3% | 3 |
| Jun 2026 | Miss Amara | 18.1K | 1.3% | 4 |
| Jun 2026 | Beni Rugs | 6.6K | 0.46% | 5 |
| Jun 2026 | Rug Culture | 2.4K | 0.17% | 6 |
| Jul 2026 | West Elm | 1M | 66% | 1 |
| Jul 2026 | Rugs USA | 404K | 26.6% | 2 |
| Jul 2026 | Nordic Knots | 88.8K | 5.9% | 3 |
| Jul 2026 | Miss Amara | 14.8K | 0.98% | 4 |
| Jul 2026 | Beni Rugs | 5.4K | 0.36% | 5 |
| Jul 2026 | Rug Culture | 2.4K | 0.16% | 6 |
| Aug 2026 | West Elm | 1.2M | 69.5% | 1 |
| Aug 2026 | Rugs USA | 403K | 23% | 2 |
| Aug 2026 | Nordic Knots | 109K | 6.2% | 3 |
| Aug 2026 | Miss Amara | 14.8K | 0.84% | 4 |
| Aug 2026 | Beni Rugs | 6.6K | 0.38% | 5 |
| Aug 2026 | Rug Culture | 2.4K | 0.14% | 6 |
| Sep 2026 | Beni Rugs | — | — | — |
| Sep 2026 | Miss Amara | — | — | — |
| Sep 2026 | Nordic Knots | — | — | — |
| Sep 2026 | Rug Culture | — | — | — |
| Sep 2026 | Rugs USA | — | — | — |
| Sep 2026 | West Elm | — | — | — |

## What is being compared

- **Beni Rugs**: Measured on the search term “beni rugs”.
- **Miss Amara**: Measured on the search term “miss amara”.
- **Nordic Knots**: Measured on the search terms “nordic knots” and “nordic knots rugs”, summed into one figure.
- **Rug Culture**: Measured on the search term “rug culture”.
- **Rugs USA**: Measured on the search terms “rugs usa”, “rugs usa rugs”, “rugs usa washable rug”, “rugs usa washable rugs”, “rugsusa com” and “washable rugs rugs usa”, summed into one figure.
- **West Elm**: Measured on the search term “west elm”.

- [Beni Rugs](/demand/global-en/brands/beni-rugs)
- [Miss Amara](/demand/global-en/brands/miss-amara)
- [Nordic Knots](/demand/global-en/brands/nordic-knots)
- [Rug Culture](/demand/global-en/brands/rug-culture)
- [Rugs USA](/demand/global-en/brands/rugs-usa)
- [West Elm](/demand/global-en/brands/west-elm)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among rug brands worldwide?

In August 2026, West Elm was the most searched among rug brands worldwide, with an estimated 1.2M branded searches and 69.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Rug brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/rug-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/rug-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.