---
title: "Rowing machine brands: Which brands are most popular in search?"
description: "Compare the rowing machine brands people search for. Share of Search among NordicTrack, Concept2, WaterRower, Peloton, Sunny Health and Fitness and Hydrow, the rowing machine brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/rowing-machine-brands"
publisher: "Brandwave"
---

# Rowing machine brands: Which brands are most popular in search?

Compare the rowing machine brands people search for. Share of Search among NordicTrack, Concept2, WaterRower, Peloton, Sunny Health and Fitness and Hydrow, the rowing machine brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Rowing machine brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: NordicTrack, 43.5%

## Which brand is most popular in search among rowing machine brands worldwide?

- In August 2026, NordicTrack was the most searched among rowing machine brands worldwide, with an estimated 90.5K branded searches and 43.5% estimated Share of Search within this set.
- Concept2 is in 2nd place, 14.4 percentage points behind at 29.1% Share of Search.
- Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among rowing machine brands worldwide increased from 41.3% to 43.5%.
- Across the 11 months ending August 2026, Concept2’s estimated Share of Search among rowing machine brands worldwide increased from 27.6% to 29.1%.
- Across the 11 months ending August 2026, WaterRower’s estimated Share of Search among rowing machine brands worldwide decreased from 15.1% to 13%.
- Across the 11 months ending August 2026, Peloton’s estimated Share of Search among rowing machine brands worldwide decreased from 6.8% to 5.8%.
- Across the 11 months ending August 2026, Sunny Health and Fitness’ estimated Share of Search among rowing machine brands worldwide increased from 3.7% to 4.8%.
- Across the 11 months ending August 2026, Hydrow’s estimated Share of Search among rowing machine brands worldwide decreased from 5.5% to 3.9%.
- Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among rowing machine brands worldwide peaked at 46.3% in December 2025 and was lowest at 38.6% in April 2026.
- Across the 11 months ending August 2026, Concept2’s estimated Share of Search among rowing machine brands worldwide peaked at 31.6% in April 2026 and was lowest at 25.1% in February 2026.
- Across the 11 months ending August 2026, WaterRower’s estimated Share of Search among rowing machine brands worldwide peaked at 15.5% in March 2026 and was lowest at 13% in August 2026.
- Across the 11 months ending August 2026, Peloton’s estimated Share of Search among rowing machine brands worldwide peaked at 7.5% in February 2026 and was lowest at 4.8% in November 2025.
- Across the 11 months ending August 2026, Sunny Health and Fitness’ estimated Share of Search among rowing machine brands worldwide peaked at 5.5% in June 2026 and was lowest at 3.2% in November 2025.
- Across the 11 months ending August 2026, Hydrow’s estimated Share of Search among rowing machine brands worldwide peaked at 5.5% in October 2025 and was lowest at 3.7% in June 2026.
- Across the 11 months ending August 2026, Sunny Health and Fitness rose from 6th to 5th among rowing machine brands worldwide.
- Across the 11 months ending August 2026, Hydrow fell from 5th to 6th among rowing machine brands worldwide.

## Compare search popularity between leading brands

- [NordicTrack vs Concept2: compare search popularity](/demand/global-en/compare/concept2-vs-nordictrack): 43.5% against 29.1% Share of Search.
- [NordicTrack vs WaterRower: compare search popularity](/demand/global-en/compare/nordictrack-vs-waterrower): 43.5% against 13% Share of Search.
- [NordicTrack vs Peloton: compare search popularity](/demand/global-en/compare/nordictrack-vs-peloton): 43.5% against 5.8% Share of Search.
- [NordicTrack vs Sunny Health and Fitness: compare search popularity](/demand/global-en/compare/nordictrack-vs-sunny-health): 43.5% against 4.8% Share of Search.
- [Concept2 vs WaterRower: compare search popularity](/demand/global-en/compare/concept2-vs-waterrower): 29.1% against 13% Share of Search.
- [Concept2 vs Peloton: compare search popularity](/demand/global-en/compare/concept2-vs-peloton): 29.1% against 5.8% Share of Search.
- [Concept2 vs Sunny Health and Fitness: compare search popularity](/demand/global-en/compare/concept2-vs-sunny-health): 29.1% against 4.8% Share of Search.
- [WaterRower vs Peloton: compare search popularity](/demand/global-en/compare/peloton-vs-waterrower): 13% against 5.8% Share of Search.
- [WaterRower vs Sunny Health and Fitness: compare search popularity](/demand/global-en/compare/sunny-health-vs-waterrower): 13% against 4.8% Share of Search.
- [Peloton vs Sunny Health and Fitness: compare search popularity](/demand/global-en/compare/peloton-vs-sunny-health): 5.8% against 4.8% Share of Search.

## How did search popularity change for rowing machine brands worldwide in August 2026?

- In August 2026, NordicTrack gained estimated Share of Search among rowing machine brands worldwide, from 41% to 43.5%.
- In August 2026, Concept2 gained estimated Share of Search among rowing machine brands worldwide, from 27.4% to 29.1%.
- In August 2026, WaterRower lost estimated Share of Search among rowing machine brands worldwide, from 15% to 13%.
- In August 2026, Peloton lost estimated Share of Search among rowing machine brands worldwide, from 6.7% to 5.8%.
- In August 2026, Sunny Health and Fitness lost estimated Share of Search among rowing machine brands worldwide, from 5.5% to 4.8%.
- In August 2026, Hydrow lost estimated Share of Search among rowing machine brands worldwide, from 4.5% to 3.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | NordicTrack | 43.5% | 90.5K | +22.3% | NordicTrack |
| 2 | Concept2 | 29.1% | 60.5K | +22.2% | Concept2 |
| 3 | WaterRower | 13% | 27.1K | 0.0% | WaterRower |
| 4 | Peloton | 5.8% | 12.1K | 0.0% | Peloton |
| 5 | Sunny Health and Fitness | 4.8% | 9.9K | 0.0% | Sunny Health and Fitness |
| 6 | Hydrow | 3.9% | 8.1K | 0.0% | Hydrow |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | NordicTrack | 90.5K | 41.3% | 1 |
| Oct 2025 | Concept2 | 60.5K | 27.6% | 2 |
| Oct 2025 | WaterRower | 33.1K | 15.1% | 3 |
| Oct 2025 | Peloton | 14.8K | 6.8% | 4 |
| Oct 2025 | Hydrow | 12.1K | 5.5% | 5 |
| Oct 2025 | Sunny Health and Fitness | 8.1K | 3.7% | 6 |
| Nov 2025 | NordicTrack | 135K | 44.2% | 1 |
| Nov 2025 | Concept2 | 90.5K | 29.6% | 2 |
| Nov 2025 | WaterRower | 40.5K | 13.3% | 3 |
| Nov 2025 | Hydrow | 14.8K | 4.8% | 4 |
| Nov 2025 | Peloton | 14.8K | 4.8% | 5 |
| Nov 2025 | Sunny Health and Fitness | 9.9K | 3.2% | 6 |
| Dec 2025 | NordicTrack | 135K | 46.3% | 1 |
| Dec 2025 | Concept2 | 74K | 25.4% | 2 |
| Dec 2025 | WaterRower | 40.5K | 13.9% | 3 |
| Dec 2025 | Peloton | 18.1K | 6.2% | 4 |
| Dec 2025 | Hydrow | 12.1K | 4.1% | 5 |
| Dec 2025 | Sunny Health and Fitness | 12.1K | 4.1% | 6 |
| Jan 2026 | NordicTrack | 135K | 41.7% | 1 |
| Jan 2026 | Concept2 | 90.5K | 27.9% | 2 |
| Jan 2026 | WaterRower | 49.5K | 15.3% | 3 |
| Jan 2026 | Peloton | 22.2K | 6.8% | 4 |
| Jan 2026 | Sunny Health and Fitness | 14.8K | 4.6% | 5 |
| Jan 2026 | Hydrow | 12.1K | 3.7% | 6 |
| Feb 2026 | NordicTrack | 110K | 45.5% | 1 |
| Feb 2026 | Concept2 | 60.5K | 25.1% | 2 |
| Feb 2026 | WaterRower | 33.1K | 13.7% | 3 |
| Feb 2026 | Peloton | 18.1K | 7.5% | 4 |
| Feb 2026 | Hydrow | 9.9K | 4.1% | 5 |
| Feb 2026 | Sunny Health and Fitness | 9.9K | 4.1% | 6 |
| Mar 2026 | NordicTrack | 90.5K | 42.3% | 1 |
| Mar 2026 | Concept2 | 60.5K | 28.2% | 2 |
| Mar 2026 | WaterRower | 33.1K | 15.5% | 3 |
| Mar 2026 | Peloton | 12.1K | 5.6% | 4 |
| Mar 2026 | Sunny Health and Fitness | 9.9K | 4.6% | 5 |
| Mar 2026 | Hydrow | 8.1K | 3.8% | 6 |
| Apr 2026 | NordicTrack | 74K | 38.6% | 1 |
| Apr 2026 | Concept2 | 60.5K | 31.6% | 2 |
| Apr 2026 | WaterRower | 27.1K | 14.1% | 3 |
| Apr 2026 | Peloton | 12.1K | 6.3% | 4 |
| Apr 2026 | Sunny Health and Fitness | 9.9K | 5.2% | 5 |
| Apr 2026 | Hydrow | 8.1K | 4.2% | 6 |
| May 2026 | NordicTrack | 74K | 38.6% | 1 |
| May 2026 | Concept2 | 60.5K | 31.6% | 2 |
| May 2026 | WaterRower | 27.1K | 14.1% | 3 |
| May 2026 | Peloton | 12.1K | 6.3% | 4 |
| May 2026 | Sunny Health and Fitness | 9.9K | 5.2% | 5 |
| May 2026 | Hydrow | 8.1K | 4.2% | 6 |
| Jun 2026 | NordicTrack | 74K | 41.3% | 1 |
| Jun 2026 | Concept2 | 49.5K | 27.6% | 2 |
| Jun 2026 | WaterRower | 27.1K | 15.1% | 3 |
| Jun 2026 | Peloton | 12.1K | 6.8% | 4 |
| Jun 2026 | Sunny Health and Fitness | 9.9K | 5.5% | 5 |
| Jun 2026 | Hydrow | 6.6K | 3.7% | 6 |
| Jul 2026 | NordicTrack | 74K | 41% | 1 |
| Jul 2026 | Concept2 | 49.5K | 27.4% | 2 |
| Jul 2026 | WaterRower | 27.1K | 15% | 3 |
| Jul 2026 | Peloton | 12.1K | 6.7% | 4 |
| Jul 2026 | Sunny Health and Fitness | 9.9K | 5.5% | 5 |
| Jul 2026 | Hydrow | 8.1K | 4.5% | 6 |
| Aug 2026 | NordicTrack | 90.5K | 43.5% | 1 |
| Aug 2026 | Concept2 | 60.5K | 29.1% | 2 |
| Aug 2026 | WaterRower | 27.1K | 13% | 3 |
| Aug 2026 | Peloton | 12.1K | 5.8% | 4 |
| Aug 2026 | Sunny Health and Fitness | 9.9K | 4.8% | 5 |
| Aug 2026 | Hydrow | 8.1K | 3.9% | 6 |
| Sep 2026 | Concept2 | — | — | — |
| Sep 2026 | Hydrow | — | — | — |
| Sep 2026 | NordicTrack | — | — | — |
| Sep 2026 | Peloton | — | — | — |
| Sep 2026 | Sunny Health and Fitness | — | — | — |
| Sep 2026 | WaterRower | — | — | — |

## What is being compared

- **Concept2**: Measured on the search term “concept2”.
- **Hydrow**: Measured on the search term “hydrow”.
- **NordicTrack**: Measured on the search term “nordictrack”.
- **Peloton**: Measured on the search term “peloton app”.
- **Sunny Health and Fitness**: Measured on the search term “sunny health and fitness”.
- **WaterRower**: Measured on the search term “waterrower”.

- [Concept2](/demand/global-en/brands/concept2)
- [Hydrow](/demand/global-en/brands/hydrow)
- [NordicTrack](/demand/global-en/brands/nordictrack)
- [Peloton](/demand/global-en/brands/peloton)
- [Sunny Health and Fitness](/demand/global-en/brands/sunny-health)
- [WaterRower](/demand/global-en/brands/waterrower)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among rowing machine brands worldwide?

In August 2026, NordicTrack was the most searched among rowing machine brands worldwide, with an estimated 90.5K branded searches and 43.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Rowing machine brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/rowing-machine-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/rowing-machine-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.