--- title: "Route optimisation platforms: Which are searched most?" description: "Compare the tools that plan delivery routes. Share of Search among OptimoRoute, Badger Maps, Route4Me, Routific and Circuit, the route optimisation platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/route-optimisation-platforms" publisher: "Brandwave" --- # Route optimisation platforms: Which are searched most? Compare the tools that plan delivery routes. Share of Search among OptimoRoute, Badger Maps, Route4Me, Routific and Circuit, the route optimisation platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Route optimisation platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: OptimoRoute, 40.8% ## Which brand is most popular in search among route optimisation platforms worldwide? - In August 2026, OptimoRoute was the most searched among route optimisation platforms worldwide, with an estimated 9.9K branded searches and 40.8% estimated Share of Search within this set. - Badger Maps is in 2nd place, 18.1 percentage points behind at 22.6% Share of Search. - Across the 11 months ending August 2026, OptimoRoute’s estimated Share of Search among route optimisation platforms worldwide increased from 35.8% to 40.8%. - Across the 11 months ending August 2026, Badger Maps’ estimated Share of Search among route optimisation platforms worldwide increased from 19.8% to 22.6%. - Across the 11 months ending August 2026, Route4Me’s estimated Share of Search among route optimisation platforms worldwide decreased from 24% to 18.1%. - Across the 11 months ending August 2026, Routific’s estimated Share of Search among route optimisation platforms worldwide decreased from 19.5% to 18.1%. - Across the 11 months ending August 2026, OptimoRoute’s estimated Share of Search among route optimisation platforms worldwide peaked at 44% in June 2026 and was lowest at 32.7% in January 2026. - Across the 11 months ending August 2026, Badger Maps’ estimated Share of Search among route optimisation platforms worldwide peaked at 22.6% in August 2026 and was lowest at 18.4% in November 2025. - Across the 11 months ending August 2026, Route4Me’s estimated Share of Search among route optimisation platforms worldwide peaked at 26.8% in January 2026 and was lowest at 14.7% in July 2026. - Across the 11 months ending August 2026, Routific’s estimated Share of Search among route optimisation platforms worldwide peaked at 23% in December 2025 and was lowest at 17.4% in March 2026. - Across the 11 months ending August 2026, Badger Maps rose from 3rd to 2nd among route optimisation platforms worldwide. - Across the 11 months ending August 2026, Route4Me fell from 2nd to 3rd among route optimisation platforms worldwide. - Across the 11 months ending August 2026, Circuit held steady: its estimated Share of Search among route optimisation platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [OptimoRoute vs Badger Maps: compare search popularity](/demand/global-en/compare/badger-maps-vs-optimoroute): 40.8% against 22.6% Share of Search. - [OptimoRoute vs Route4Me: compare search popularity](/demand/global-en/compare/optimoroute-vs-route4me): 40.8% against 18.1% Share of Search. - [OptimoRoute vs Routific: compare search popularity](/demand/global-en/compare/optimoroute-vs-routific): 40.8% against 18.1% Share of Search. - [Badger Maps vs Route4Me: compare search popularity](/demand/global-en/compare/badger-maps-vs-route4me): 22.6% against 18.1% Share of Search. - [Badger Maps vs Routific: compare search popularity](/demand/global-en/compare/badger-maps-vs-routific): 22.6% against 18.1% Share of Search. - [Route4Me vs Routific: compare search popularity](/demand/global-en/compare/route4me-vs-routific): 18.1% Share of Search each. ## How did search popularity change for route optimisation platforms worldwide in August 2026? - In August 2026, Route4Me overtook Routific to rank 3rd among route optimisation platforms worldwide, at 18.1%. - In August 2026, Routific lost estimated Share of Search among route optimisation platforms worldwide, from 22.1% to 18.1%. - Badger Maps’ estimated Share of Search among route optimisation platforms worldwide has gained ground for 3 months in a row, from 19.3% to 22.6% in August 2026. - Estimated monthly branded searches for Circuit worldwide fell 65.4% over 11 measured months, from 260 to 90 in August 2026. - Estimated monthly branded searches for OptimoRoute worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | OptimoRoute | 40.8% | 9.9K | 0.0% | OptimoRoute | | 2 | Badger Maps | 22.6% | 5.5K | +0.5% | Badger Maps | | 3 | Route4Me | 18.1% | 4.4K | +22.2% | Route4Me | | 4 | Routific | 18.1% | 4.4K | -18.5% | Routific | | 5 | Circuit | 0.37% | 90 | 0.0% | Circuit | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | OptimoRoute | 12.1K | 35.8% | 1 | | Oct 2025 | Route4Me | 8.1K | 24% | 2 | | Oct 2025 | Badger Maps | 6.7K | 19.8% | 3 | | Oct 2025 | Routific | 6.6K | 19.5% | 4 | | Oct 2025 | Circuit | 260 | 0.77% | 5 | | Nov 2025 | OptimoRoute | 12.1K | 40.7% | 1 | | Nov 2025 | Route4Me | 6.6K | 22.2% | 2 | | Nov 2025 | Badger Maps | 5.5K | 18.4% | 3 | | Nov 2025 | Routific | 5.4K | 18.2% | 4 | | Nov 2025 | Circuit | 170 | 0.57% | 5 | | Dec 2025 | OptimoRoute | 9.9K | 34.5% | 1 | | Dec 2025 | Route4Me | 6.6K | 23% | 2 | | Dec 2025 | Routific | 6.6K | 23% | 3 | | Dec 2025 | Badger Maps | 5.5K | 19% | 4 | | Dec 2025 | Circuit | 170 | 0.59% | 5 | | Jan 2026 | OptimoRoute | 9.9K | 32.7% | 1 | | Jan 2026 | Route4Me | 8.1K | 26.8% | 2 | | Jan 2026 | Badger Maps | 6.7K | 22.2% | 3 | | Jan 2026 | Routific | 5.4K | 17.8% | 4 | | Jan 2026 | Circuit | 140 | 0.46% | 5 | | Feb 2026 | OptimoRoute | 9.9K | 35.9% | 1 | | Feb 2026 | Route4Me | 6.6K | 24% | 2 | | Feb 2026 | Badger Maps | 5.5K | 20.1% | 3 | | Feb 2026 | Routific | 5.4K | 19.6% | 4 | | Feb 2026 | Circuit | 110 | 0.4% | 5 | | Mar 2026 | OptimoRoute | 12.1K | 39.1% | 1 | | Mar 2026 | Badger Maps | 6.8K | 21.8% | 2 | | Mar 2026 | Route4Me | 6.6K | 21.3% | 3 | | Mar 2026 | Routific | 5.4K | 17.4% | 4 | | Mar 2026 | Circuit | 110 | 0.36% | 5 | | Apr 2026 | OptimoRoute | 12.1K | 39.1% | 1 | | Apr 2026 | Badger Maps | 6.7K | 21.7% | 2 | | Apr 2026 | Route4Me | 6.6K | 21.3% | 3 | | Apr 2026 | Routific | 5.4K | 17.5% | 4 | | Apr 2026 | Circuit | 110 | 0.36% | 5 | | May 2026 | OptimoRoute | 12.1K | 42.4% | 1 | | May 2026 | Badger Maps | 5.5K | 19.3% | 2 | | May 2026 | Route4Me | 5.4K | 18.9% | 3 | | May 2026 | Routific | 5.4K | 18.9% | 4 | | May 2026 | Circuit | 140 | 0.49% | 5 | | Jun 2026 | OptimoRoute | 12.1K | 44% | 1 | | Jun 2026 | Badger Maps | 5.5K | 20% | 2 | | Jun 2026 | Routific | 5.4K | 19.7% | 3 | | Jun 2026 | Route4Me | 4.4K | 16% | 4 | | Jun 2026 | Circuit | 90 | 0.33% | 5 | | Jul 2026 | OptimoRoute | 9.9K | 40.5% | 1 | | Jul 2026 | Badger Maps | 5.5K | 22.4% | 2 | | Jul 2026 | Routific | 5.4K | 22.1% | 3 | | Jul 2026 | Route4Me | 3.6K | 14.7% | 4 | | Jul 2026 | Circuit | 90 | 0.37% | 5 | | Aug 2026 | OptimoRoute | 9.9K | 40.8% | 1 | | Aug 2026 | Badger Maps | 5.5K | 22.6% | 2 | | Aug 2026 | Route4Me | 4.4K | 18.1% | 3 | | Aug 2026 | Routific | 4.4K | 18.1% | 4 | | Aug 2026 | Circuit | 90 | 0.37% | 5 | | Sep 2026 | Badger Maps | — | — | — | | Sep 2026 | Circuit | — | — | — | | Sep 2026 | OptimoRoute | — | — | — | | Sep 2026 | Route4Me | — | — | — | | Sep 2026 | Routific | — | — | — | ## What is being compared - **Badger Maps**: Measured on the search terms “badger maps”, “badger maps app”, “badger maps field sales”, “badger maps sales route planner”, “badgermapping com” and “badgermaps”, summed into one figure. - **Circuit**: Measured on the search term “circuit delivery”. - **OptimoRoute**: Measured on the search term “optimoroute”. - **Route4Me**: Measured on the search term “route4me”. - **Routific**: Measured on the search term “routific”. - [Badger Maps](/demand/global-en/brands/badger-maps) - [Circuit](/demand/global-en/brands/circuit) - [OptimoRoute](/demand/global-en/brands/optimoroute) - [Route4Me](/demand/global-en/brands/route4me) - [Routific](/demand/global-en/brands/routific) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among route optimisation platforms worldwide? In August 2026, OptimoRoute was the most searched among route optimisation platforms worldwide, with an estimated 9.9K branded searches and 40.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Route optimisation platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/route-optimisation-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/route-optimisation-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.