---
title: "Hilti vs Makita: Which is searched more?"
description: "Which is more popular in search, Hilti or Makita? Compare estimated monthly branded-search demand and Share of Search inside the Roto hammer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/roto-hammer-brands/compare/hilti-vs-makita"
publisher: "Brandwave"
---

# Hilti vs Makita: Which is searched more?

Which is more popular in search, Hilti or Makita? Compare estimated monthly branded-search demand and Share of Search inside the Roto hammer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hilti and Makita
- **Competitive set**: Roto hammer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Hilti Share of Search**: 0.95%
- **Makita Share of Search**: 35.1%

## Which is more popular in search, Hilti or Makita?

- In September 2026, Makita had more branded searches than Hilti among roto hammer brands worldwide. Makita was estimated to have 1M branded searches compared to Hilti’s 27.1K, and held a 35.1% Share of Search versus Hilti’s 0.95%.
- Makita was ahead of Hilti in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hilti’s estimated Share of Search among roto hammer brands worldwide moved from 0.6% to 0.95%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Makita’s estimated Share of Search among roto hammer brands worldwide moved from 38.3% to 35.1%, and its estimated monthly branded searches moved from 1.4M to 1M.

## How did search popularity change for roto hammer brands worldwide in September 2026?

- Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
- Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

## Month by month

| Month | Hilti estimated searches | Hilti Share of Search | Hilti rank | Makita estimated searches | Makita Share of Search | Makita rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 0.6% | 3 | 1.4M | 38.3% | 2 |
| Nov 2025 | 22.2K | 0.6% | 3 | 1.4M | 38.7% | 2 |
| Dec 2025 | 22.2K | 0.64% | 3 | 1.2M | 34.3% | 2 |
| Jan 2026 | 22.2K | 0.78% | 3 | 983K | 34.6% | 2 |
| Feb 2026 | 22.2K | 0.79% | 3 | 963K | 34.1% | 2 |
| Mar 2026 | 40.5K | 1.3% | 3 | 1.2M | 38.2% | 2 |
| Apr 2026 | 33.1K | 1.2% | 3 | 983K | 34.5% | 2 |
| May 2026 | 33.1K | 1.2% | 3 | 994K | 34.7% | 2 |
| Jun 2026 | 27.1K | 0.95% | 3 | 994K | 34.8% | 2 |
| Jul 2026 | 27.1K | 1% | 3 | 813K | 30.4% | 2 |
| Aug 2026 | 27.1K | 0.95% | 3 | 994K | 34.8% | 2 |
| Sep 2026 | 27.1K | 0.95% | 3 | 1M | 35.1% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hilti’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hilti**: Measured on the search term “hilti tools”.
- **Makita**: Measured on the search terms “makita”, “makita battery”, “makita drill” and “makita tool”, summed into one figure.

- [Hilti profile](/demand/global-en/brands/hilti)
- [Makita profile](/demand/global-en/brands/makita)
- [All roto hammer brands worldwide](/demand/global-en/categories/roto-hammer-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hilti or Makita?

In September 2026, Makita had more branded searches than Hilti among roto hammer brands worldwide. Makita was estimated to have 1M branded searches compared to Hilti’s 27.1K, and held a 35.1% Share of Search versus Hilti’s 0.95%.

## Cite this page

Brandwave. "Hilti vs Makita: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/roto-hammer-brands/compare/hilti-vs-makita

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/roto-hammer-brands/compare/hilti-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.