--- title: "Roto hammer brands: Which are searched most?" description: "Compare the roto hammer brands people buy. Share of Search among Milwaukee, Makita, Bosch and Hilti, the roto hammer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/roto-hammer-brands" publisher: "Brandwave" --- # Roto hammer brands: Which are searched most? Compare the roto hammer brands people buy. Share of Search among Milwaukee, Makita, Bosch and Hilti, the roto hammer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Roto hammer brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Milwaukee, 60.4% ## Which brand is most popular in search among roto hammer brands worldwide? - In September 2026, Milwaukee was the most searched among roto hammer brands worldwide, with an estimated 1.8M branded searches and 60.4% estimated Share of Search within this set. - Makita is in 2nd place, 27.2 percentage points behind at 33.1% Share of Search. - Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among roto hammer brands worldwide increased from 57.9% to 60.4%. - Across the 12 months ending September 2026, Makita’s estimated Share of Search among roto hammer brands worldwide decreased from 36.3% to 33.1%. - Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among roto hammer brands worldwide peaked at 64.5% in July 2026 and was lowest at 57.2% in March 2026. - Across the 12 months ending September 2026, Makita’s estimated Share of Search among roto hammer brands worldwide peaked at 37.1% in November 2025 and was lowest at 28.6% in July 2026. - Across the 12 months ending September 2026, Bosch’s estimated Share of Search among roto hammer brands worldwide peaked at 6.7% in August 2026 and was lowest at 4.4% in November 2025. - Across the 12 months ending September 2026, Bosch and Hilti held steady: their estimated Share of Search among roto hammer brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Milwaukee vs Makita: compare search popularity](/demand/global-en/compare/makita-vs-milwaukee): 60.4% against 33.1% Share of Search. - [Milwaukee vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-milwaukee): 60.4% against 5.6% Share of Search. - [Makita vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-makita): 33.1% against 5.6% Share of Search. ## How did search popularity change for roto hammer brands worldwide in September 2026? - In September 2026, Makita gained estimated Share of Search among roto hammer brands worldwide, from 32.5% to 33.1%. - In September 2026, Bosch lost estimated Share of Search among roto hammer brands worldwide, from 6.7% to 5.6%. - Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026. - Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Milwaukee | 60.4% | 1.8M | 0.0% | Milwaukee | | 2 | Makita | 33.1% | 1M | +1.1% | Makita | | 3 | Bosch | 5.6% | 169K | -17.6% | Bosch | | 4 | Hilti | 0.89% | 27.1K | 0.0% | Hilti | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Milwaukee | 2.2M | 57.9% | 1 | | Oct 2025 | Makita | 1.4M | 36.3% | 2 | | Oct 2025 | Bosch | 205K | 5.3% | 3 | | Oct 2025 | Hilti | 22.2K | 0.57% | 4 | | Nov 2025 | Milwaukee | 2.2M | 58% | 1 | | Nov 2025 | Makita | 1.4M | 37.1% | 2 | | Nov 2025 | Bosch | 169K | 4.4% | 3 | | Nov 2025 | Hilti | 22.2K | 0.57% | 4 | | Dec 2025 | Milwaukee | 2.2M | 62% | 1 | | Dec 2025 | Makita | 1.2M | 32.7% | 2 | | Dec 2025 | Bosch | 169K | 4.7% | 3 | | Dec 2025 | Hilti | 22.2K | 0.61% | 4 | | Jan 2026 | Milwaukee | 1.8M | 60.9% | 1 | | Jan 2026 | Makita | 983K | 32.7% | 2 | | Jan 2026 | Bosch | 169K | 5.6% | 3 | | Jan 2026 | Hilti | 22.2K | 0.74% | 4 | | Feb 2026 | Milwaukee | 1.8M | 61.9% | 1 | | Feb 2026 | Makita | 963K | 32.6% | 2 | | Feb 2026 | Bosch | 139K | 4.7% | 3 | | Feb 2026 | Hilti | 22.2K | 0.75% | 4 | | Mar 2026 | Milwaukee | 1.8M | 57.2% | 1 | | Mar 2026 | Makita | 1.2M | 36.2% | 2 | | Mar 2026 | Bosch | 169K | 5.3% | 3 | | Mar 2026 | Hilti | 40.5K | 1.3% | 4 | | Apr 2026 | Milwaukee | 1.8M | 60.7% | 1 | | Apr 2026 | Makita | 983K | 32.6% | 2 | | Apr 2026 | Bosch | 169K | 5.6% | 3 | | Apr 2026 | Hilti | 33.1K | 1.1% | 4 | | May 2026 | Milwaukee | 1.8M | 60.5% | 1 | | May 2026 | Makita | 994K | 32.8% | 2 | | May 2026 | Bosch | 169K | 5.6% | 3 | | May 2026 | Hilti | 33.1K | 1.1% | 4 | | Jun 2026 | Milwaukee | 1.8M | 60.6% | 1 | | Jun 2026 | Makita | 994K | 32.9% | 2 | | Jun 2026 | Bosch | 169K | 5.6% | 3 | | Jun 2026 | Hilti | 27.1K | 0.9% | 4 | | Jul 2026 | Milwaukee | 1.8M | 64.5% | 1 | | Jul 2026 | Makita | 813K | 28.6% | 2 | | Jul 2026 | Bosch | 169K | 5.9% | 3 | | Jul 2026 | Hilti | 27.1K | 0.95% | 4 | | Aug 2026 | Milwaukee | 1.8M | 59.9% | 1 | | Aug 2026 | Makita | 994K | 32.5% | 2 | | Aug 2026 | Bosch | 205K | 6.7% | 3 | | Aug 2026 | Hilti | 27.1K | 0.89% | 4 | | Sep 2026 | Milwaukee | 1.8M | 60.4% | 1 | | Sep 2026 | Makita | 1M | 33.1% | 2 | | Sep 2026 | Bosch | 169K | 5.6% | 3 | | Sep 2026 | Hilti | 27.1K | 0.89% | 4 | ## What is being compared - **Bosch**: Measured on the search terms “bosch washer” and “bosch washing machine”, summed into one figure. - **Hilti**: Measured on the search term “hilti tools”. - **Makita**: Measured on the search terms “makita”, “makita battery”, “makita drill” and “makita tool”, summed into one figure. - **Milwaukee**: Measured on the search term “milwaukee”. - [Bosch](/demand/global-en/brands/bosch) - [Hilti](/demand/global-en/brands/hilti) - [Makita](/demand/global-en/brands/makita) - [Milwaukee](/demand/global-en/brands/milwaukee) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among roto hammer brands worldwide? In September 2026, Milwaukee was the most searched among roto hammer brands worldwide, with an estimated 1.8M branded searches and 60.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Roto hammer brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/roto-hammer-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/roto-hammer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.