--- title: "Rotating telehandler brands: Which are searched most?" description: "Compare the rotating telehandler brands people buy. Share of Search among Bobcat, Manitou, JCB and Merlo, the rotating telehandler brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/rotating-telehandler-brands" publisher: "Brandwave" --- # Rotating telehandler brands: Which are searched most? Compare the rotating telehandler brands people buy. Share of Search among Bobcat, Manitou, JCB and Merlo, the rotating telehandler brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Rotating telehandler brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Bobcat, 39.3% ## Which brand is most popular in search among rotating telehandler brands worldwide? - In September 2026, Bobcat was the most searched among rotating telehandler brands worldwide, with an estimated 9.9K branded searches and 39.3% estimated Share of Search within this set. - Manitou is in 2nd place, 7.1 percentage points behind at 32.1% Share of Search. - Across the 12 months ending September 2026, Bobcat’s estimated Share of Search among rotating telehandler brands worldwide decreased from 40.3% to 39.3%. - Across the 12 months ending September 2026, Manitou’s estimated Share of Search among rotating telehandler brands worldwide decreased from 33% to 32.1%. - Across the 12 months ending September 2026, JCB’s estimated Share of Search among rotating telehandler brands worldwide increased from 12% to 14.3%. - Across the 12 months ending September 2026, Bobcat’s estimated Share of Search among rotating telehandler brands worldwide peaked at 58% in December 2025 and was lowest at 39.1% in June 2026. - Across the 12 months ending September 2026, Manitou’s estimated Share of Search among rotating telehandler brands worldwide peaked at 33.1% in July 2026 and was lowest at 21.2% in December 2025. - Across the 12 months ending September 2026, JCB’s estimated Share of Search among rotating telehandler brands worldwide peaked at 14.3% in September 2026 and was lowest at 8.7% in January 2026. - Across the 12 months ending September 2026, Merlo’s estimated Share of Search among rotating telehandler brands worldwide peaked at 17.4% in June 2026 and was lowest at 11.5% in December 2025. - Across the 12 months ending September 2026, JCB rose from 4th to 3rd among rotating telehandler brands worldwide. - Across the 12 months ending September 2026, Merlo fell from 3rd to 4th among rotating telehandler brands worldwide. ## Compare search popularity between leading brands - [Bobcat vs Manitou: compare search popularity](/demand/global-en/compare/bobcat-vs-manitou): 39.3% against 32.1% Share of Search. - [Bobcat vs JCB: compare search popularity](/demand/global-en/compare/bobcat-vs-jcb): 39.3% against 14.3% Share of Search. - [Bobcat vs Merlo: compare search popularity](/demand/global-en/compare/bobcat-vs-merlo): 39.3% against 14.3% Share of Search. - [Manitou vs JCB: compare search popularity](/demand/global-en/compare/jcb-vs-manitou): 32.1% against 14.3% Share of Search. - [Manitou vs Merlo: compare search popularity](/demand/global-en/compare/manitou-vs-merlo): 32.1% against 14.3% Share of Search. - [JCB vs Merlo: compare search popularity](/demand/global-en/compare/jcb-vs-merlo): 14.3% Share of Search each. ## How did search popularity change for rotating telehandler brands worldwide in September 2026? - In September 2026, JCB overtook Merlo to rank 3rd among rotating telehandler brands worldwide, with 14.3% estimated Share of Search. - In September 2026, Merlo lost estimated Share of Search among rotating telehandler brands worldwide, from 17.4% to 14.3%. - Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. - Estimated monthly branded searches for Manitou worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Bobcat | 39.3% | 9.9K | 0.0% | Bobcat Company | | 2 | Manitou | 32.1% | 8.1K | 0.0% | Manitou | | 3 | JCB | 14.3% | 3.6K | +24.1% | JCB | | 4 | Merlo | 14.3% | 3.6K | -18.2% | Merlo | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bobcat | 12.1K | 40.3% | 1 | | Oct 2025 | Manitou | 9.9K | 33% | 2 | | Oct 2025 | Merlo | 4.4K | 14.7% | 3 | | Oct 2025 | JCB | 3.6K | 12% | 4 | | Nov 2025 | Bobcat | 12.1K | 42.9% | 1 | | Nov 2025 | Manitou | 8.1K | 28.7% | 2 | | Nov 2025 | Merlo | 4.4K | 15.6% | 3 | | Nov 2025 | JCB | 3.6K | 12.8% | 4 | | Dec 2025 | Bobcat | 18.1K | 58% | 1 | | Dec 2025 | Manitou | 6.6K | 21.2% | 2 | | Dec 2025 | Merlo | 3.6K | 11.5% | 3 | | Dec 2025 | JCB | 2.9K | 9.3% | 4 | | Jan 2026 | Bobcat | 18.1K | 54% | 1 | | Jan 2026 | Manitou | 8.1K | 24.2% | 2 | | Jan 2026 | Merlo | 4.4K | 13.1% | 3 | | Jan 2026 | JCB | 2.9K | 8.7% | 4 | | Feb 2026 | Bobcat | 12.1K | 44% | 1 | | Feb 2026 | Manitou | 8.1K | 29.5% | 2 | | Feb 2026 | Merlo | 4.4K | 16% | 3 | | Feb 2026 | JCB | 2.9K | 10.5% | 4 | | Mar 2026 | Bobcat | 12.1K | 42.9% | 1 | | Mar 2026 | Manitou | 8.1K | 28.7% | 2 | | Mar 2026 | Merlo | 4.4K | 15.6% | 3 | | Mar 2026 | JCB | 3.6K | 12.8% | 4 | | Apr 2026 | Bobcat | 12.1K | 42.9% | 1 | | Apr 2026 | Manitou | 8.1K | 28.7% | 2 | | Apr 2026 | Merlo | 4.4K | 15.6% | 3 | | Apr 2026 | JCB | 3.6K | 12.8% | 4 | | May 2026 | Bobcat | 12.1K | 44% | 1 | | May 2026 | Manitou | 8.1K | 29.5% | 2 | | May 2026 | Merlo | 4.4K | 16% | 3 | | May 2026 | JCB | 2.9K | 10.5% | 4 | | Jun 2026 | Bobcat | 9.9K | 39.1% | 1 | | Jun 2026 | Manitou | 8.1K | 32% | 2 | | Jun 2026 | Merlo | 4.4K | 17.4% | 3 | | Jun 2026 | JCB | 2.9K | 11.5% | 4 | | Jul 2026 | Bobcat | 9.9K | 40.4% | 1 | | Jul 2026 | Manitou | 8.1K | 33.1% | 2 | | Jul 2026 | Merlo | 3.6K | 14.7% | 3 | | Jul 2026 | JCB | 2.9K | 11.8% | 4 | | Aug 2026 | Bobcat | 9.9K | 39.1% | 1 | | Aug 2026 | Manitou | 8.1K | 32% | 2 | | Aug 2026 | Merlo | 4.4K | 17.4% | 3 | | Aug 2026 | JCB | 2.9K | 11.5% | 4 | | Sep 2026 | Bobcat | 9.9K | 39.3% | 1 | | Sep 2026 | Manitou | 8.1K | 32.1% | 2 | | Sep 2026 | JCB | 3.6K | 14.3% | 3 | | Sep 2026 | Merlo | 3.6K | 14.3% | 4 | ## What is being compared - **Bobcat**: Measured on the search term “bobcat digger”. - **JCB**: Measured on the search term “jcb digger”. - **Manitou**: Measured on the search term “manitou telehandler”. - **Merlo**: Measured on the search term “merlo telehandler”. - [Bobcat](/demand/global-en/brands/bobcat) - [JCB](/demand/global-en/brands/jcb) - [Manitou](/demand/global-en/brands/manitou) - [Merlo](/demand/global-en/brands/merlo) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among rotating telehandler brands worldwide? In September 2026, Bobcat was the most searched among rotating telehandler brands worldwide, with an estimated 9.9K branded searches and 39.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Rotating telehandler brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/rotating-telehandler-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/rotating-telehandler-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.