---
title: "Aesop vs Jo Malone: Which is searched more?"
description: "Which is more popular in search, Aesop or Jo Malone? Compare estimated monthly branded-search demand and Share of Search inside the Room spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/room-spray-brands/compare/aesop-vs-jo-malone"
publisher: "Brandwave"
---

# Aesop vs Jo Malone: Which is searched more?

Which is more popular in search, Aesop or Jo Malone? Compare estimated monthly branded-search demand and Share of Search inside the Room spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aesop and Jo Malone
- **Competitive set**: Room spray brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Aesop Share of Search**: 33.2%
- **Jo Malone Share of Search**: 27.1%

## Which is more popular in search, Aesop or Jo Malone?

- In September 2026, Aesop had more branded searches than Jo Malone among room spray brands worldwide. Aesop was estimated to have 823K branded searches compared to Jo Malone’s 673K, and held a 33.2% Share of Search versus Jo Malone’s 27.1%.
- Aesop was ahead of Jo Malone in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aesop’s estimated Share of Search among room spray brands worldwide moved from 36.7% to 33.2%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 12 months ending September 2026, Jo Malone’s estimated Share of Search among room spray brands worldwide moved from 24.7% to 27.1%, and its estimated monthly branded searches held steady at 673K.

## How did search popularity change for room spray brands worldwide in September 2026?

- Aesop’s estimated Share of Search among room spray brands worldwide has lost ground for 3 months in a row, from 35.4% to 33.2% in September 2026.

## Month by month

| Month | Aesop estimated searches | Aesop Share of Search | Aesop rank | Jo Malone estimated searches | Jo Malone Share of Search | Jo Malone rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 36.7% | 1 | 673K | 24.7% | 3 |
| Nov 2025 | 1.5M | 36.6% | 1 | 1M | 24.4% | 3 |
| Dec 2025 | 1.5M | 34.7% | 1 | 1.2M | 28.2% | 3 |
| Jan 2026 | 1M | 37.6% | 1 | 673K | 25.3% | 3 |
| Feb 2026 | 823K | 37.8% | 1 | 550K | 25.2% | 3 |
| Mar 2026 | 1M | 38% | 1 | 673K | 25.6% | 3 |
| Apr 2026 | 823K | 35.8% | 1 | 673K | 29.3% | 3 |
| May 2026 | 823K | 33.2% | 1 | 673K | 27.2% | 3 |
| Jun 2026 | 823K | 35.4% | 1 | 550K | 23.6% | 3 |
| Jul 2026 | 823K | 34.9% | 1 | 550K | 23.3% | 3 |
| Aug 2026 | 823K | 33.2% | 1 | 673K | 27.2% | 3 |
| Sep 2026 | 823K | 33.2% | 1 | 673K | 27.1% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Aesop’s and Jo Malone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aesop**: Measured on the search term “aesop”.
- **Jo Malone**: Measured on the search term “jomalone”.

- [Aesop profile](/demand/global-en/brands/aesop)
- [Jo Malone profile](/demand/global-en/brands/jo-malone)
- [All room spray brands worldwide](/demand/global-en/categories/room-spray-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Aesop or Jo Malone?

In September 2026, Aesop had more branded searches than Jo Malone among room spray brands worldwide. Aesop was estimated to have 823K branded searches compared to Jo Malone’s 673K, and held a 33.2% Share of Search versus Jo Malone’s 27.1%.

## Cite this page

Brandwave. "Aesop vs Jo Malone: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/room-spray-brands/compare/aesop-vs-jo-malone

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/room-spray-brands/compare/aesop-vs-jo-malone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.