---
title: "Room spray brands: Which are searched most?"
description: "Compare the room spray brands people buy. Share of Search among Aesop, Diptyque, Jo Malone, Molton Brown, Neom and Ecoya, the room spray brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/room-spray-brands"
publisher: "Brandwave"
---

# Room spray brands: Which are searched most?

Compare the room spray brands people buy. Share of Search among Aesop, Diptyque, Jo Malone, Molton Brown, Neom and Ecoya, the room spray brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Room spray brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Aesop, 33.2%

## Which brand is most popular in search among room spray brands worldwide?

- Aesop and Diptyque share the highest estimated Share of Search among room spray brands worldwide, at 33.2% in September 2026.
- Across the 12 months ending September 2026, Aesop’s estimated Share of Search among room spray brands worldwide decreased from 36.7% to 33.2%.
- Across the 12 months ending September 2026, Diptyque’s estimated Share of Search among room spray brands worldwide increased from 30.2% to 33.2%.
- Across the 12 months ending September 2026, Jo Malone’s estimated Share of Search among room spray brands worldwide increased from 24.7% to 27.1%.
- Across the 12 months ending September 2026, Molton Brown’s estimated Share of Search among room spray brands worldwide decreased from 7.4% to 5.4%.
- Across the 12 months ending September 2026, Aesop’s estimated Share of Search among room spray brands worldwide peaked at 38% in March 2026 and was lowest at 33.2% in September 2026.
- Across the 12 months ending September 2026, Diptyque’s estimated Share of Search among room spray brands worldwide peaked at 35.4% in June 2026 and was lowest at 28.2% in December 2025.
- Across the 12 months ending September 2026, Jo Malone’s estimated Share of Search among room spray brands worldwide peaked at 29.3% in April 2026 and was lowest at 23.3% in July 2026.
- Across the 12 months ending September 2026, Molton Brown’s estimated Share of Search among room spray brands worldwide peaked at 7.4% in October 2025 and was lowest at 4.2% in March 2026.
- Across the 12 months ending September 2026, Neom’s estimated Share of Search among room spray brands worldwide peaked at 1.4% in December 2025 and was lowest at 0.34% in July 2026.
- Across the 12 months ending September 2026, Neom and Ecoya held steady: their estimated Share of Search among room spray brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Aesop vs Diptyque: compare search popularity](/demand/global-en/compare/aesop-vs-diptyque): 33.2% Share of Search each.
- [Aesop vs Jo Malone: compare search popularity](/demand/global-en/compare/aesop-vs-jo-malone): 33.2% against 27.1% Share of Search.
- [Aesop vs Molton Brown: compare search popularity](/demand/global-en/compare/aesop-vs-molton-brown): 33.2% against 5.4% Share of Search.
- [Diptyque vs Jo Malone: compare search popularity](/demand/global-en/compare/diptyque-vs-jo-malone): 33.2% against 27.1% Share of Search.
- [Diptyque vs Molton Brown: compare search popularity](/demand/global-en/compare/diptyque-vs-molton-brown): 33.2% against 5.4% Share of Search.
- [Jo Malone vs Molton Brown: compare search popularity](/demand/global-en/compare/jo-malone-vs-molton-brown): 27.1% against 5.4% Share of Search.

## How did search popularity change for room spray brands worldwide in September 2026?

- Aesop’s estimated Share of Search among room spray brands worldwide has lost ground for 3 months in a row, from 35.4% to 33.2% in September 2026.
- Diptyque’s estimated Share of Search among room spray brands worldwide has lost ground for 3 months in a row, from 35.4% to 33.2% in September 2026.
- In September 2026, Neom rose from 6th to 5th among room spray brands worldwide.
- In September 2026, Ecoya fell from 5th to 6th among room spray brands worldwide.
- Estimated monthly branded searches for Molton Brown worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Aesop | 33.2% | 823K | 0.0% | Aesop |
| 2 | Diptyque | 33.2% | 823K | 0.0% | Diptyque |
| 3 | Jo Malone | 27.1% | 673K | 0.0% | Jo Malone |
| 4 | Molton Brown | 5.4% | 135K | 0.0% | Molton Brown |
| 5 | Neom | 0.6% | 14.8K | +49.5% | Neom |
| 6 | Ecoya | 0.49% | 12.1K | 0.0% | Ecoya |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Aesop | 1M | 36.7% | 1 |
| Oct 2025 | Diptyque | 823K | 30.2% | 2 |
| Oct 2025 | Jo Malone | 673K | 24.7% | 3 |
| Oct 2025 | Molton Brown | 201K | 7.4% | 4 |
| Oct 2025 | Neom | 18.1K | 0.66% | 5 |
| Oct 2025 | Ecoya | 12.1K | 0.44% | 6 |
| Nov 2025 | Aesop | 1.5M | 36.6% | 1 |
| Nov 2025 | Diptyque | 1.2M | 29.8% | 2 |
| Nov 2025 | Jo Malone | 1M | 24.4% | 3 |
| Nov 2025 | Molton Brown | 301K | 7.4% | 4 |
| Nov 2025 | Neom | 40.5K | 0.99% | 5 |
| Nov 2025 | Ecoya | 33.1K | 0.81% | 6 |
| Dec 2025 | Aesop | 1.5M | 34.7% | 1 |
| Dec 2025 | Diptyque | 1.2M | 28.2% | 2 |
| Dec 2025 | Jo Malone | 1.2M | 28.2% | 3 |
| Dec 2025 | Molton Brown | 301K | 7% | 4 |
| Dec 2025 | Neom | 60.5K | 1.4% | 5 |
| Dec 2025 | Ecoya | 22.2K | 0.51% | 6 |
| Jan 2026 | Aesop | 1M | 37.6% | 1 |
| Jan 2026 | Diptyque | 823K | 31% | 2 |
| Jan 2026 | Jo Malone | 673K | 25.3% | 3 |
| Jan 2026 | Molton Brown | 135K | 5.1% | 4 |
| Jan 2026 | Neom | 18.1K | 0.68% | 5 |
| Jan 2026 | Ecoya | 9.9K | 0.37% | 6 |
| Feb 2026 | Aesop | 823K | 37.8% | 1 |
| Feb 2026 | Diptyque | 673K | 30.9% | 2 |
| Feb 2026 | Jo Malone | 550K | 25.2% | 3 |
| Feb 2026 | Molton Brown | 110K | 5% | 4 |
| Feb 2026 | Neom | 14.8K | 0.68% | 5 |
| Feb 2026 | Ecoya | 8.1K | 0.37% | 6 |
| Mar 2026 | Aesop | 1M | 38% | 1 |
| Mar 2026 | Diptyque | 823K | 31.3% | 2 |
| Mar 2026 | Jo Malone | 673K | 25.6% | 3 |
| Mar 2026 | Molton Brown | 110K | 4.2% | 4 |
| Mar 2026 | Neom | 14.8K | 0.56% | 5 |
| Mar 2026 | Ecoya | 12.1K | 0.46% | 6 |
| Apr 2026 | Aesop | 823K | 35.8% | 1 |
| Apr 2026 | Diptyque | 673K | 29.3% | 2 |
| Apr 2026 | Jo Malone | 673K | 29.3% | 3 |
| Apr 2026 | Molton Brown | 110K | 4.8% | 4 |
| Apr 2026 | Ecoya | 9.9K | 0.43% | 5 |
| Apr 2026 | Neom | 9.9K | 0.43% | 6 |
| May 2026 | Aesop | 823K | 33.2% | 1 |
| May 2026 | Diptyque | 823K | 33.2% | 2 |
| May 2026 | Jo Malone | 673K | 27.2% | 3 |
| May 2026 | Molton Brown | 135K | 5.5% | 4 |
| May 2026 | Ecoya | 12.1K | 0.49% | 5 |
| May 2026 | Neom | 9.9K | 0.4% | 6 |
| Jun 2026 | Aesop | 823K | 35.4% | 1 |
| Jun 2026 | Diptyque | 823K | 35.4% | 2 |
| Jun 2026 | Jo Malone | 550K | 23.6% | 3 |
| Jun 2026 | Molton Brown | 110K | 4.7% | 4 |
| Jun 2026 | Ecoya | 12.1K | 0.52% | 5 |
| Jun 2026 | Neom | 8.1K | 0.35% | 6 |
| Jul 2026 | Aesop | 823K | 34.9% | 1 |
| Jul 2026 | Diptyque | 823K | 34.9% | 2 |
| Jul 2026 | Jo Malone | 550K | 23.3% | 3 |
| Jul 2026 | Molton Brown | 135K | 5.7% | 4 |
| Jul 2026 | Ecoya | 18.1K | 0.77% | 5 |
| Jul 2026 | Neom | 8.1K | 0.34% | 6 |
| Aug 2026 | Aesop | 823K | 33.2% | 1 |
| Aug 2026 | Diptyque | 823K | 33.2% | 2 |
| Aug 2026 | Jo Malone | 673K | 27.2% | 3 |
| Aug 2026 | Molton Brown | 135K | 5.5% | 4 |
| Aug 2026 | Ecoya | 12.1K | 0.49% | 5 |
| Aug 2026 | Neom | 9.9K | 0.4% | 6 |
| Sep 2026 | Aesop | 823K | 33.2% | 1 |
| Sep 2026 | Diptyque | 823K | 33.2% | 2 |
| Sep 2026 | Jo Malone | 673K | 27.1% | 3 |
| Sep 2026 | Molton Brown | 135K | 5.4% | 4 |
| Sep 2026 | Neom | 14.8K | 0.6% | 5 |
| Sep 2026 | Ecoya | 12.1K | 0.49% | 6 |

## What is being compared

- **Aesop**: Measured on the search term “aesop”.
- **Diptyque**: Measured on the search term “diptyque”.
- **Ecoya**: Measured on the search term “ecoya”.
- **Jo Malone**: Measured on the search term “jomalone”.
- **Molton Brown**: Measured on the search term “molton brown”.
- **Neom**: Measured on the search term “neom candle”.

- [Aesop](/demand/global-en/brands/aesop)
- [Diptyque](/demand/global-en/brands/diptyque)
- [Ecoya](/demand/global-en/brands/ecoya)
- [Jo Malone](/demand/global-en/brands/jo-malone)
- [Molton Brown](/demand/global-en/brands/molton-brown)
- [Neom](/demand/global-en/brands/neom)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among room spray brands worldwide?

Aesop and Diptyque share the highest estimated Share of Search among room spray brands worldwide, at 33.2% in September 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Room spray brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/room-spray-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/room-spray-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.