--- title: "Roof box brands: Which are searched most?" description: "Compare the roof box and roof rack brands people buy. Share of Search among Thule, Rhino-Rack and Yakima, the roof box brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/roof-box-brands" publisher: "Brandwave" --- # Roof box brands: Which are searched most? Compare the roof box and roof rack brands people buy. Share of Search among Thule, Rhino-Rack and Yakima, the roof box brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Roof box brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Thule, 88.1% ## Which brand is most popular in search among roof box brands worldwide? - In September 2026, Thule was the most searched among roof box brands worldwide, with an estimated 301K branded searches and 88.1% estimated Share of Search within this set. - Rhino-Rack is in 2nd place, 76.3 percentage points behind at 11.9% Share of Search. - Across the 12 months ending September 2026, Thule’s estimated Share of Search among roof box brands worldwide peaked at 91.7% in May 2026 and was lowest at 88.1% in February 2026. - Across the 12 months ending September 2026, Rhino-Rack’s estimated Share of Search among roof box brands worldwide peaked at 11.9% in October 2025 and was lowest at 8.3% in May 2026. - Across the 12 months ending September 2026, Thule, Rhino-Rack and Yakima held steady: their estimated Share of Search among roof box brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Thule vs Rhino-Rack: compare search popularity](/demand/global-en/compare/rhino-rack-vs-thule): 88.1% against 11.9% Share of Search. ## How did search popularity change for roof box brands worldwide in September 2026? - In September 2026, Rhino-Rack gained estimated Share of Search among roof box brands worldwide, from 9.9% to 11.9%. - In September 2026, Thule lost estimated Share of Search among roof box brands worldwide, from 90.1% to 88.1%. - Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Thule | 88.1% | 301K | -18.2% | Thule | | 2 | Rhino-Rack | 11.9% | 40.5K | 0.0% | Rhino-Rack | | 3 | Yakima | <0.01% | 30 | 0.0% | Yakima | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Thule | 301K | 88.1% | 1 | | Oct 2025 | Rhino-Rack | 40.5K | 11.9% | 2 | | Oct 2025 | Yakima | 20 | <0.01% | 3 | | Nov 2025 | Thule | 368K | 88.1% | 1 | | Nov 2025 | Rhino-Rack | 49.5K | 11.9% | 2 | | Nov 2025 | Yakima | 20 | <0.01% | 3 | | Dec 2025 | Thule | 368K | 88.1% | 1 | | Dec 2025 | Rhino-Rack | 49.5K | 11.9% | 2 | | Dec 2025 | Yakima | 20 | <0.01% | 3 | | Jan 2026 | Thule | 450K | 90.1% | 1 | | Jan 2026 | Rhino-Rack | 49.5K | 9.9% | 2 | | Jan 2026 | Yakima | 20 | <0.01% | 3 | | Feb 2026 | Thule | 301K | 88.1% | 1 | | Feb 2026 | Rhino-Rack | 40.5K | 11.9% | 2 | | Feb 2026 | Yakima | 30 | <0.01% | 3 | | Mar 2026 | Thule | 368K | 90.1% | 1 | | Mar 2026 | Rhino-Rack | 40.5K | 9.9% | 2 | | Mar 2026 | Yakima | 20 | <0.01% | 3 | | Apr 2026 | Thule | 368K | 90.1% | 1 | | Apr 2026 | Rhino-Rack | 40.5K | 9.9% | 2 | | Apr 2026 | Yakima | 40 | <0.01% | 3 | | May 2026 | Thule | 450K | 91.7% | 1 | | May 2026 | Rhino-Rack | 40.5K | 8.3% | 2 | | May 2026 | Yakima | 40 | <0.01% | 3 | | Jun 2026 | Thule | 368K | 90.1% | 1 | | Jun 2026 | Rhino-Rack | 40.5K | 9.9% | 2 | | Jun 2026 | Yakima | 40 | <0.01% | 3 | | Jul 2026 | Thule | 450K | 91.7% | 1 | | Jul 2026 | Rhino-Rack | 40.5K | 8.3% | 2 | | Jul 2026 | Yakima | 40 | <0.01% | 3 | | Aug 2026 | Thule | 368K | 90.1% | 1 | | Aug 2026 | Rhino-Rack | 40.5K | 9.9% | 2 | | Aug 2026 | Yakima | 30 | <0.01% | 3 | | Sep 2026 | Thule | 301K | 88.1% | 1 | | Sep 2026 | Rhino-Rack | 40.5K | 11.9% | 2 | | Sep 2026 | Yakima | 30 | <0.01% | 3 | ## What is being compared - **Rhino-Rack**: Measured on the search term “rhino rack”. - **Thule**: Measured on the search term “thule”. - **Yakima**: Measured on the search term “yakima canopy”. - [Rhino-Rack](/demand/global-en/brands/rhino-rack) - [Thule](/demand/global-en/brands/thule) - [Yakima](/demand/global-en/brands/yakima) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among roof box brands worldwide? In September 2026, Thule was the most searched among roof box brands worldwide, with an estimated 301K branded searches and 88.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Roof box brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/roof-box-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/roof-box-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.