--- title: "Thule vs Yakima: Which is searched more?" description: "Is Thule or Yakima more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roof basket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/roof-basket-brands/compare/thule-vs-yakima" publisher: "Brandwave" --- # Thule vs Yakima: Which is searched more? Is Thule or Yakima more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roof basket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Thule and Yakima - **Competitive set**: Roof basket brands - **Market**: Global - **Month measured**: Sep 2026 - **Thule Share of Search**: 46% - **Yakima Share of Search**: 34.1% ## Is Thule or Yakima more popular in search? - In September 2026, Thule had more branded searches than Yakima among roof basket brands worldwide. Thule had about 1,320 branded searches, while Yakima had 980. Thule made up 46% of all roof basket brand searches we track, and Yakima accounted for 34.1%. - Thule was ahead of Yakima in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Thule’s share of searches among roof basket brands worldwide moved from 44.1% to 46%, and its estimated monthly branded searches held steady at 1.3K. - Across the 12 months ending September 2026, Yakima’s share of searches among roof basket brands worldwide moved from 31.1% to 34.1%, and its estimated monthly branded searches moved from 930 to 980. ## Top roof basket brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thule was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yakima was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Thule was listed before Yakima in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thule | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Yakima | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Rhino-Rack | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Curt | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Kuat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about roof basket brands - Asked ChatGPT "Which roof basket brand should I buy?": 1. Thule, 2. Yakima, 3. Rhino-Rack, 4. Curt - Asked ChatGPT "What are the best roof basket brands?": 1. Yakima, 2. Thule, 3. Rhino-Rack, 4. Curt - Asked ChatGPT "What's the best roof basket brand for extra cargo space?": 1. Thule, 2. Yakima, 3. Rhino-Rack, 4. Curt - Searched Google, AI Overview "roof basket for suv": 1. Rhino-Rack - Searched Google, AI Overview "roof cargo basket": 1. Thule Not named in any answer: Kuat. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for roof basket brands worldwide in September 2026? - In September 2026, Yakima gained share of searches among roof basket brands worldwide, from 33.4% to 34.1%. - In September 2026, Thule lost share of searches among roof basket brands worldwide, from 47.1% to 46%. ## Month by month | Month | Thule estimated searches | Thule Share of Search | Thule rank | Yakima estimated searches | Yakima Share of Search | Yakima rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 44.1% | 1 | 930 | 31.1% | 2 | | Nov 2025 | 1.3K | 46% | 1 | 930 | 32.4% | 2 | | Dec 2025 | 1.1K | 41.9% | 1 | 980 | 36% | 2 | | Jan 2026 | 1.3K | 43.9% | 1 | 980 | 34.1% | 2 | | Feb 2026 | 1.2K | 45.1% | 1 | 930 | 35% | 2 | | Mar 2026 | 1.4K | 41.4% | 1 | 1.2K | 35.7% | 2 | | Apr 2026 | 1.6K | 47.4% | 1 | 1.1K | 33.3% | 2 | | May 2026 | 1.8K | 45.9% | 1 | 1.4K | 35.8% | 2 | | Jun 2026 | 2.1K | 49.5% | 1 | 1.4K | 33.1% | 2 | | Jul 2026 | 1.8K | 44.5% | 1 | 1.5K | 37% | 2 | | Aug 2026 | 1.7K | 47.1% | 1 | 1.2K | 33.4% | 2 | | Sep 2026 | 1.3K | 46% | 1 | 980 | 34.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Thule’s and Yakima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Thule**: Measured on the search terms “thule cargo basket” and “thule roof basket”, summed into one figure. - **Yakima**: Measured on the search terms “yakima cargo basket” and “yakima roof basket”, summed into one figure. - [Thule profile](/demand/global-en/brands/thule) - [Yakima profile](/demand/global-en/brands/yakima) - [All roof basket brands worldwide](/demand/global-en/categories/roof-basket-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Thule or Yakima more popular in search? In September 2026, Thule had more branded searches than Yakima among roof basket brands worldwide. Thule had about 1,320 branded searches, while Yakima had 980. Thule made up 46% of all roof basket brand searches we track, and Yakima accounted for 34.1%. ## Cite this page Brandwave. "Thule vs Yakima: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/roof-basket-brands/compare/thule-vs-yakima This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/roof-basket-brands/compare/thule-vs-yakima. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.