--- title: "Rhino-Rack vs Yakima: Which is searched more?" description: "Is Rhino-Rack or Yakima more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roof basket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/roof-basket-brands/compare/rhino-rack-vs-yakima" publisher: "Brandwave" --- # Rhino-Rack vs Yakima: Which is searched more? Is Rhino-Rack or Yakima more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roof basket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rhino-Rack and Yakima - **Competitive set**: Roof basket brands - **Market**: Global - **Month measured**: Sep 2026 - **Rhino-Rack Share of Search**: 12.2% - **Yakima Share of Search**: 34.1% ## Is Rhino-Rack or Yakima more popular in search? - In September 2026, Yakima had more branded searches than Rhino-Rack among roof basket brands worldwide. Yakima had about 980 branded searches, while Rhino-Rack had 350. Yakima made up 34.1% of all roof basket brand searches we track, and Rhino-Rack accounted for 12.2%. - Yakima was ahead of Rhino-Rack in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Rhino-Rack’s share of searches among roof basket brands worldwide moved from 13% to 12.2%, and its estimated monthly branded searches moved from 390 to 350. - Across the 12 months ending September 2026, Yakima’s share of searches among roof basket brands worldwide moved from 31.1% to 34.1%, and its estimated monthly branded searches moved from 930 to 980. ## Top roof basket brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rhino-Rack was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yakima was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Yakima was listed before Rhino-Rack in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thule | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Yakima | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Rhino-Rack | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Curt | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Kuat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about roof basket brands - Asked ChatGPT "Which roof basket brand should I buy?": 1. Thule, 2. Yakima, 3. Rhino-Rack, 4. Curt - Asked ChatGPT "What are the best roof basket brands?": 1. Yakima, 2. Thule, 3. Rhino-Rack, 4. Curt - Asked ChatGPT "What's the best roof basket brand for extra cargo space?": 1. Thule, 2. Yakima, 3. Rhino-Rack, 4. Curt - Searched Google, AI Overview "roof basket for suv": 1. Rhino-Rack - Searched Google, AI Overview "roof cargo basket": 1. Thule Not named in any answer: Kuat. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for roof basket brands worldwide in September 2026? - In September 2026, Rhino-Rack gained share of searches among roof basket brands worldwide, from 10% to 12.2%. - In September 2026, Yakima gained share of searches among roof basket brands worldwide, from 33.4% to 34.1%. ## Month by month | Month | Rhino-Rack estimated searches | Rhino-Rack Share of Search | Rhino-Rack rank | Yakima estimated searches | Yakima Share of Search | Yakima rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 13% | 3 | 930 | 31.1% | 2 | | Nov 2025 | 370 | 12.9% | 3 | 930 | 32.4% | 2 | | Dec 2025 | 360 | 13.2% | 3 | 980 | 36% | 2 | | Jan 2026 | 360 | 12.5% | 3 | 980 | 34.1% | 2 | | Feb 2026 | 290 | 10.9% | 3 | 930 | 35% | 2 | | Mar 2026 | 430 | 12.8% | 3 | 1.2K | 35.7% | 2 | | Apr 2026 | 310 | 9.1% | 3 | 1.1K | 33.3% | 2 | | May 2026 | 390 | 10.1% | 3 | 1.4K | 35.8% | 2 | | Jun 2026 | 370 | 8.8% | 3 | 1.4K | 33.1% | 2 | | Jul 2026 | 390 | 9.8% | 3 | 1.5K | 37% | 2 | | Aug 2026 | 360 | 10% | 3 | 1.2K | 33.4% | 2 | | Sep 2026 | 350 | 12.2% | 3 | 980 | 34.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Rhino-Rack’s and Yakima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rhino-Rack**: Measured on the search terms “rhino rack cargo basket” and “rhino rack roof basket”, summed into one figure. - **Yakima**: Measured on the search terms “yakima cargo basket” and “yakima roof basket”, summed into one figure. - [Rhino-Rack profile](/demand/global-en/brands/rhino-rack) - [Yakima profile](/demand/global-en/brands/yakima) - [All roof basket brands worldwide](/demand/global-en/categories/roof-basket-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rhino-Rack or Yakima more popular in search? In September 2026, Yakima had more branded searches than Rhino-Rack among roof basket brands worldwide. Yakima had about 980 branded searches, while Rhino-Rack had 350. Yakima made up 34.1% of all roof basket brand searches we track, and Rhino-Rack accounted for 12.2%. ## Cite this page Brandwave. "Rhino-Rack vs Yakima: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/roof-basket-brands/compare/rhino-rack-vs-yakima This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/roof-basket-brands/compare/rhino-rack-vs-yakima. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.